Excellent resource Gareth! Thank you so much for posting this
Hmmm, I’ve had hundreds of clickthroughs, but unfortunately it seems the conversion rate is VERY low So not much luck there…. Stiil I keep banging referral links on everything I do, maybe one day…...... LOL
I’ve had over 4000 referred clickthroughs since I started on AJ, and not a single conversion yet. If it were on Themeforest however, it would be a very different story, I’m sure.
I see that a lot of people speak Romanian here. @AlumoAudio I know what you mean, actually I quite hate British people who come to live in Spain and don’t even bother to learn Spanish, not to mention Catalan. They think that as English is a popular language it should be known by everyone, and I cannot agree.
Yep, I agree, it’s actually quite shameful as a Brit. One of the big problems however, is that the UK education system lags behind most of the world when it comes to languages, and we’re not even exposed to them until we’re about 13 or 14 years old, by which time it’s much more difficult to learn. Shocking. My father actually worked as a languages teacher, and can speak Spanish and Catalan fluently – but even then it didn’t spread to me!
I’m British, so by default I sadly only speak one language
Gotcha!! When it comes down to it, just writing great music and uploading only quality work is the real sale maker. Looks like your off to a great start, good luck!!
Cheers Ryan! (Ah the beauty of Twittter, LOL !) Yeah, I think you’re spot on, getting out quality work is definitely key for us Audiojunglers, and that’s the main thing here. Oh and thanks for the follow btw dude! Already following you
Yep, I’m using the ref links as standard, but yet to have any direct referrals off these. However, I can still see that people are visiting the links, and I often get personal feedback. I only started towards the end of March, so still early days really to see if the referral program is effective.
I’ve read quite a few posts however, that it’s not that effective for people on AJ, for whatever reason. (Themeforest referrals seems to be through the roof, presumably because their work is often featured on blogs, etc)
Either way, I’m not overly concerned with this, because as I mentioned earlier, I’m really using Twitter as a form of networking rather than solely as a sales catcher, if you know what I mean.
Personally, I think that the use of social media in this day and age, when running any kind of online business (and offline for that matter) is absolutely paramount. After all, aren’t we in the online business here? The key however, like anything in life, is moderation.
As we’re talking about Twitter here, I’ll focus on that. It’s all to easy to jump in, start spamming loads of the old “check out this great AJ item…” to a few followers, chuck in a few hashtags here and there and expect magic to happen. Sadly, that’s just not effective. And it’s true, people will soon want to stop seeing this kind of ‘hard selling’ appearing in their feeds. The idea of Twitter is to engage with people and to communicate.
Rich has the right idea, and throw in some useful articles, insights or blogs on relevant subjects. I’ll try to do the same, and post up links to interesting articles to things happening in the music industry or music tech related stuff, and even the odd random stuff that’s happening in my life. But Twitter is also much deeper than that. I have gained a few good internet based friends and contacts now just by conversing and sharing thoughts and ideas, using solely the Twitter platform. And who knows where these connections may lead. Just like in real life business, it’s all about networking. Also, to begin with follower counts go up and down in the first month or so, but after a while you gain a loyal following who will also help promote you and your work to their connections.
In terms of direct sales from Twitter, I can see via Bitly that I have good clickthrough rates of any promotional tweets I may add (and this is also reflected in my Envato clickthrough stats), but again, it’s very difficult to tell whether this converted into a direct sale. However, returning to my previous point, I’m using these social media platforms, not just for a direct hit on my music, but to build a reputation and simply get my name out. And these things take time.
But I would seriously think twice about abandoning these forms of promotion, and throwing the baby out with the bathwater, so to speak. It’s just about learning how to use them carefully, effectively and targeting the right audience. Google is our friend!