I think that a price discount campaign has nothing to do with pricing test. Price discount for a limited time will increase sales for that period of time. We, authors, will like to increase our montly income. As others, I hoped that they know what are doing but seems that, in their vision, the only way to increase sales is lowering prices.
Or increase required design & code quality so that more items are rejected and the marketplaces stay of a higher quality.
+1 I think we all know this is the only solution but until now that didn’t happen, there are so many similar themes here and the reason is simple, people are making themes following the trend, looking to get profit, not to design unique themes with no sales… and as long as Envato will keep accepting similar themes that provide nothing new, then nothing will change.
To be honest I never understood how review time and homepage exposure can be related one to each other. In my opinion it might work only for short period of time.
If they will slow down the review process, authors who normally wait about 2-3 days for their themes to be reviewed will have to wait longer with each passing day (right now for about 5 days according to that thread). Imagine what will be in a six month time, waiting 2-3 weeks for our items to be reviewed?
Obviously, after a while, the “solution” will be to accept a huge amount of themes in a short period of time.
But I agree that, in the near future, they’ll have to come up with a solution, it is not nice to stay on the homepage for less than 24 hours.
Just a heads up that over the next 12 months, we will be conducting a series of pricing tests across the marketplaces.
+1 I hope it will be successfull, however in my opinion 12 months is a long time… but I’m sure you guys know’s better how long it takes to get relevant results
We will be testing a small sampling of items from target categories and price points, bit by bit over time. The first of the price tests will occur in ThemeForest, but will not be for WordPress items.
I don’t know if is relevant but I think it would be interesting to hear from authors how the price increase for WordPress themes has influenced their sales.
You may notice some items’ prices will go up, some will go down, and others will remain the same. We may also break away from the traditional $5 increments during these tests.
I’m creating html templates so I can only speak about HTML category.
In February 2012 one of my templates (is an one page template) was approved for sale under the HTML category for the price of $13. This month (this mean 2 years later) my latest template, which is also an one page template can be bought for the same amount of money, $13. Meanwhile I’m pretty sure that prices rise up for bills, food and so on.
In my opinion there is no reason for item’s prices to go down, the price for HTML templates is already ridiculously low.
1 US Dollar = 0.73 Euro. For those living in UK is even worse because right now 1 US Dollar = 0.61 GBP, so for a template worthing $15 a new autor gets an amazing amount of about 4-5 pounds for each sale