I think Felt and Plac nailed it. The time and energy involved in making a high-end project just doesn’t pay off anymore. Some of the projects you linked to are very well done and took dozens of hours to create, yet have only sold 20 times. That is just demoralizing to an author and not exactly motivating to make another one. Unless someone is just casually making a nice template out of love and in their free time, there isn’t much reason to purposely dedicate hours upon hours into a project for Videohive. It is also summer and any VH veteran knows that releasing a template now is a bad idea.
Heading for a bad month here too. July is always a rough month it seems. Luckily this will be one of my best freelance months
It depends where you live but it is fairly difficult in western countries.
Doing the math: at an estimated average sales gain of $16 across all your items per a sale, you would need to sell about 120 items per month for a total of $1920, whether it is by quality or quantity. While some could certainly live on less than that in the west, it is not easy. You still need to save for taxes which cut pretty deeply into your earnings each year. Ideally, it would be good to get to the point where you have enough monthly Envato income to cover most necessities, and then can freelance to cover the rest. In other countries, I’d bet you can get by on around 80 sales a month. If you are in the Czech Republic, you might be able to!
There are authors on Videohive that pull those types of numbers but it is the exception and not the norm. Themeforest likely has many more people making an entire living off of Envato. It doesn’t happen overnight, so work hard and be patient.
I think another thing that happens is that once top authors reach a certain sustained revenue stream that they are content with, the motivation to create new projects naturally declines. It takes a lot of time and effort to create a high end project so if you are happy with what is selling, you’d rather spend your time on something else.
I also generally think that authors are trying to play it safe by trying to model after the best sellers. Either the more innovative projects are getting rejected, or authors just don’t want to risk the time investment. I don’t really blame them.
Overall though, I think project quality has risen over the last few years.
I’ll be in Spain in May for two months I speak Spanish pretty well.
I’ll echo the sentiments, it’s been a pretty slow February for me aside from a few days. January was actually really good so I don’t know what changed.
Nice summary Cyzer, this should be fixed asap. Apparently certain words are completely overriding others. It’s bad for the buyers and the sellers.
The ability to group layers ala Photoshop. This would allow you to clean up a project as well as apply adjustment layers selectively.
Also, more batch actions would be nice. Like bake all expressions in the project to keyframes.