JHungerX saidActually, August marked the beginning of the major algorithmic changes we’re seeing with Google. SEO experts have been witnessing and reporting the incremental roll-outs to Hummingbird over the past few months now. Not sure if you saw my post just after that one, but I linked to one of the many blogs that are .
AlumoAudio saidMatt, I thought the big Google algorithm change was in August – maybe I’m wrong about that? What I’m seeing now is a definite lull starting in late October and hitting the worst spot the first couple weeks of November (not just in total sales but the variety of songs that were selling). It could be entirely coincidental but I still believe that the search engine update has had a recent effect on sales, based of course on nothing but anecdotal evidence in PMs and the forums.
uppnerupp saidYep, I’m experiencing a big drop everywhere, so may not just be an AJ thing. I’m pointing the finger squarely at Google for this, as are a few library owners I’ve spoken to recently.
Are you “non exclusive” guys seeing this elsewhere also, or is this low sale November an AJ thing?
Despite Google keeping very hush-hush about these changes, with no official announcement, there are countless reports around the SEO forums of a major drop in traffic around the beginning of November, and something I’m still seeing now. This ties in neatly with what you noticed, I noticed, and many others I’ve spoken with have noticed.
A couple of other sites I sell on have been hit very hard by the changes, with sales completely grinding to a halt. I’ve spoken to some of them, and they assure me they’re working incredibly hard to get their positions back up in the rankings, as they too are feeling the bite. The knock-on effect to us authors is pretty noticeable, I must say.We’re in a better position here on AJ, because we can still gather sales from within the Envato ecosystem (ie, via VH items, etc), but it would definitely be interesting to see if there is a noteworthy change in sales coming from external searches and links. Is this something that can easily be done via Elite analytics?
I remember that post – I think the August one was a hummingbird release that they announced in September, but I didn’t know there was a more recent large change. Of course, if they’re not announcing these (or announcing them a month after the fact) who knows what they might be up to?
In any case, you make an excellent point that we’re all dealing with potential unexpected sea changes. It’s easy these days to take Google for granted, or as just part of a regulated infrastructure like roads, but ultimately they’re a for profit company, and the “Do No Evil” slogan is starting to sound quite Orwellian these days. Mystery barges, throat tattoos, what’s next?
Anyway, I will get back to you on the analytics question when I get a chance to dig into it. I can tell you that far and away my top two traffic sources are listed as (direct)/(none) or google/organic, with videohive and youtube coming in a very very distant third and fourth. But I’m not immediately seeing the ability to plot these different sources in a histogram over time – I’ll re-post once I’ve figured out how to get that.
FlossieWood saidYes I had a look, and I am still right, because ‘Corporate Summer’ HAS a word CHRISTMAS in its description, and IS a best selling track of keyword ‘christmas’ Of course this item has nothing to do with christmas, but author just wanted to inform buyers about his christmas collection. Thus search engine does what it is told to do. You want him to find a best selling item with a word ‘christmas’ in its description or keyword, so there’s the result. One of the solutions to this would be to only place descriptions of the item and nothing more, but the thing what I like on AJ is that you can customize the item pages in any way you want, which allows me to promote as I wish in my pages. I haven’t seen any other marketplaces where you can actually use html codes in your item pages. So it would be shame for many authors if this function got blocked.
Joonique_Sound saidI agreed with your point until I looked at the description and tags of Corporate Summer!!! Go and have a look…customers are going to get annoyed it that keeps happening
khursey saidWell, it is a tricky thing with search engines if it comes to audios. search engine can’t listen to the tracks and say “oh it doesn’t sound like christmas so I won’t show it in the result of the keyword ‘christmas’.” It is all up to authors who name, describe and keyword their items. if their items are tagged with the word ‘christmas’ they will show up on the result.
JumaStudios saidThat’s not funny you know. That’s not funny The same thing is when you’re searching “Fashion” – there are items with any “fashion-word” in the name or in tags. Thats pretty weird
I found something pretty funny with the search engine… when you type in Christmas, order by sales and the first one is Corporate Summer
I was wondering about this, now that the descriptions appear to be more searchable. It seems (based on the non-scientific evidence of checking out a few people who say they have increased sales in November vs. those with decreased sales), that those who have reported better sales in November often have a lot of boilerplate stuff copied in all the descriptions to point to other songs. This is really great (and I should do it myself :)), but it seems like searchable descriptions should be in a character limited field separate from the other promotional text and images. That way all searches are on the same page and parsing relevant information. Otherwise, we all might as well just paste in the Oxford English Dictionary into all of our descriptions .
But maybe this sort of thing is already taken into account in the search engine, and we’re just seeing an anomaly here.
Maybe the affiliate program?http://audiojungle.net/make_money/affiliate_program
Yes, I get lots of sales on music packs, and I’d say the extended sale percentage is about the same as with any other tracks.
Music packs are also a good additional way to market older songs, as the packs stay higher up in list in the default date sort longer than individual tracks.
Just to look at it from a realistic angle, there’s a very good business reason why Envato are offering non-exclusives a fixed 33%, and that’s because they want to keep authors here exclusive. It’s as simple as that. It promotes a healthier image all round, doesn’t tempt authors to jump ship, and ultimately attracts more custom to the Envato marketplaces, especially if there’s high demand and high quality items, that can’t be sourced elsewhere. This also explains why you’ll rarely (if at all) see a non-exclusive author featured on the AJ storefront. (I kissed goodbye to the idea of obtaining a “featured file” a long time ago for this very reason!)
Sure, some other marketplaces have a higher non-exclusive rate, but generally sales volumes on these other sites are much, much lower than here on AJ. They also don’t boast such a tightly-knit ecosystem that can be seen here. It’s all swings and roundabouts, really.Also, Akashic is correct in that there are indeed other, much larger libraries out there offering even smaller non-exclusive percentage cuts. Ideally, if we’re selling well across all these marketplaces, then individual commission rates shouldn’t be an issue, as they all add up to potentially generate a larger income overall.
Even though Envato gets less of the take, I imagine that exclusive authors are far more valuable for enabling promotion of the site. Even as a non-exclusive author I think there should be a definite gap between exclusive and non-exclusive compensation, just because exclusive authors are potentially giving up a lot by listing here only. And actually 33% is an improvement – when I started it was 25% (but I believe at the time exclusive rates started at 40% and the scale up to 70% was essentially not achievable, so it really didn’t make sense to go exclusive at the time).
Awesome! I need to post a new song so that David can review it!
All right, count me in – I like pizza, and I don’t think it will be too long to wait!
Congratulations on the excellent start!
jhunger saidYes there is no better time to grow some facial hair than November. Thanks Joel! And good luck in the competition, muscma01
muscma01 saidThis is a perfect time for it.
guitarsstate, how did you get that mustache badge. I am always looking for a reason to grow a stache?
Wait a sec, Venci – is that gold paw new? Or did I miss a thread earlier? In any case, congratulations on that milestone, whenever it happened!
Congratulations, Luca! That’s great news!
Of course I share your concern as well, but I agree that being patient and also learning as much as possible about the new system is probably the best course of action.