This business has become one of the most unpredictable models I’ve ever had the pleasure to operate in, and there are just so many unseen factors to consider.
Agreed – unfortunately it’s all too easy to get complacent when things have been (relatively) predictable for years .
I think it’s time for me to stop posting about this and get back to work, but I thought I’d do one more follow up on something I said earlier, which was that I thought that I wasn’t getting as much variety of sales as previous months. Well, I tallied up September vs. November and found that I was completely wrong – not only was the variety of sales pretty much the same, most of the best selling songs kept around the same percentages of the total sales as before – some switched spots but nothing significant.
Except… pack sales. In September I had 28 pack sales, accounting for 10% of my total sales and 25% of the revenue. In November, I had 10 pack sales accounting for 5% of my total sales and 12% of the revenue. So I thought that was kind of weird – maybe just a fluke .
Final tally for November was about 63% of my monthly revenue average for the first 10 months of 2013. Whether it was the search engine changes, Google algorithm updates, or something entirely unrelated (or a combination of many things), it was a very sudden and noticeable drop unlike anything I’ve seen before.
Right, who’s turn is it to say how well their sales are going?
Ha ha – okay, my turn, and I will sound like a broken record! Quite noticeably badly – I’m still tracking to end at about 60% of normal in November, essentially putting me back to February 2012 levels after nearly 2 years of steady inclines. Anecdotally, I’m also getting much less variety of songs selling – mostly just my top few that have been around a while – but I’ll need to do some comparisons at the end of the month to see if I’m just imagining this.
Strangely, I’m getting as many or more page views as ever, though my bounce rate has increased since October. Again, I’m wondering if I’m either coming up in searches that aren’t appropriate, or if I’m getting more competition in the search results.
BTW, thanks for the awesome information, Matt! This month has been an excellent wake up call for me that I will need to start really learning how best to stay on top of these trends, and in general how all this stuff works (it would benefit me in my day job as well – win win).
Mihai_Sorohan said+1 Gotta agree with Mihai, if you wanna play for the long run (consistent sales over a long period of time) I’d go niche with music you enjoy composing. You’ll find that you’ll sell better in certain genres than others and they often won’t be related!
My best seller is a jazz/detective/noir sort of track. The next best seller is a metal/heavy rock track.
I guess that motivational sells good but it might be better to find a niche and have very iconic, easy recognizable style/feel.
I also agree, at least from my own experience, that finding a niche can be a good way to go. Mine is folk/acoustic, which is not one of the higher selling categories but the one for which I can best produce (and enjoy!) music. Not that you can’t experiment, but if writing, say, corporate/motivational doesn’t come easy to you but jazz does, I’d say produce some awesome jazz tracks first.
Yes, people rate, but surprisingly not very often. It probably varies by author, but I’m at about a 14% rate of rates per sale on my non-exclusive account, and half that on my exclusive account with albeit far less data to work with.
Rating for stuff like audio or PhotoDune images (where you know exactly what you’re getting before you buy) is a little bit pointless, so maybe buyers don’t bother with it so much. But you can read all about how much everybody likes the rating system if you do a quick search on the forums, so I won’t go into that
For me, it was the gold paw. Don’t get me wrong, silver was great, and I’m looking forward to it for my exclusive portfolio (and getting ahead of myself since I’m still a while away from black). But when I started, gold was kind of the end all be all of paws, and even the mighty Soundroll had not reached it yet.
I remember calculating back in 2009 how long it was going to take me to reach gold, and wondering if AJ would be around long enough for me to get there. So achieving it for me was the milestone, and was the only one for which I started a “celebrate me!” thread, which was really more of a thank you to everybody.
Elite is cool, but it was sort of a Johnny-come-lately and didn’t have the gravitas of a digital paw, or at least was a different paradigm. And I’m not complaining about Blue Steel at all, but you kind of have to look closely to distinguish it from silver. Gold really stands out on the other hand. Wouldn’t know about plutonium yet…
gballx saidThat’s awesome Graham, I’m glad you have the opportunity now to get it out You have great stuff. What were you doing for 10 years if its not to personal? I’m just really have an appreciate for doing what you love, because I know how rare a thing it is…and how blessed we are for being able to do it.
UJ-pro saidWhen you have not done any music for 10 years and then get your creative hat on…..it blurts out and cannot stop it!
876 is crazy, a very hard working busy bee.
Our friend Graham is on a good way as well. 189 tracks in just 12 months. http://audiojungle.net/user/gballx Hats up!OK, the question was about the “most” tracks. Anyone anymore?
+1 – it’s awesome that you got back into it after so long. I was actually out of music nearly entirely for almost 10 years as well before discovering stock marketplaces. Even if I’d never made a penny on AudioJungle the benefit of getting me back to regularly creating is worth the time I’ve spent here.
I won’t postulate what Graham was doing all that time, but I can tell you for me it was work and family – both noble and satisfying pursuits, but don’t leave a lot of time for anything else. I still have those pursuits, but now have the leverage of justifying some extra time for studio work (and lots of shiny gear) with stock sales
And in case anyone is wondering, on Envato I have about 300 music tracks scattered across 4 profiles – no sound FX here.
Yeah, I’m about to go through a rebranding process as I’ve been the proud owner of one of the cruddier looking profiles for years now, so it’s good to get validation that somebody’s paying attention to this sort of thing.
I agree that a nice clean simple logo and consistency are what I’d love to have in a brand. Easier said than done for someone who can probably name 2 of the 3 primary colors . I haven’t tried Microlancer but maybe that’s a good avenue…
It’s a pretty regular cycle. Sales happen on the weekend but are less frequent. Sales peak mid week, for me Tuesday through Thursday US Pacific time.
JHungerX saidActually, August marked the beginning of the major algorithmic changes we’re seeing with Google. SEO experts have been witnessing and reporting the incremental roll-outs to Hummingbird over the past few months now. Not sure if you saw my post just after that one, but I linked to one of the many blogs that are .
AlumoAudio saidMatt, I thought the big Google algorithm change was in August – maybe I’m wrong about that? What I’m seeing now is a definite lull starting in late October and hitting the worst spot the first couple weeks of November (not just in total sales but the variety of songs that were selling). It could be entirely coincidental but I still believe that the search engine update has had a recent effect on sales, based of course on nothing but anecdotal evidence in PMs and the forums.
uppnerupp saidYep, I’m experiencing a big drop everywhere, so may not just be an AJ thing. I’m pointing the finger squarely at Google for this, as are a few library owners I’ve spoken to recently.
Are you “non exclusive” guys seeing this elsewhere also, or is this low sale November an AJ thing?
Despite Google keeping very hush-hush about these changes, with no official announcement, there are countless reports around the SEO forums of a major drop in traffic around the beginning of November, and something I’m still seeing now. This ties in neatly with what you noticed, I noticed, and many others I’ve spoken with have noticed.
A couple of other sites I sell on have been hit very hard by the changes, with sales completely grinding to a halt. I’ve spoken to some of them, and they assure me they’re working incredibly hard to get their positions back up in the rankings, as they too are feeling the bite. The knock-on effect to us authors is pretty noticeable, I must say.We’re in a better position here on AJ, because we can still gather sales from within the Envato ecosystem (ie, via VH items, etc), but it would definitely be interesting to see if there is a noteworthy change in sales coming from external searches and links. Is this something that can easily be done via Elite analytics?
I remember that post – I think the August one was a hummingbird release that they announced in September, but I didn’t know there was a more recent large change. Of course, if they’re not announcing these (or announcing them a month after the fact) who knows what they might be up to?
In any case, you make an excellent point that we’re all dealing with potential unexpected sea changes. It’s easy these days to take Google for granted, or as just part of a regulated infrastructure like roads, but ultimately they’re a for profit company, and the “Do No Evil” slogan is starting to sound quite Orwellian these days. Mystery barges, throat tattoos, what’s next?
Anyway, I will get back to you on the analytics question when I get a chance to dig into it. I can tell you that far and away my top two traffic sources are listed as (direct)/(none) or google/organic, with videohive and youtube coming in a very very distant third and fourth. But I’m not immediately seeing the ability to plot these different sources in a histogram over time – I’ll re-post once I’ve figured out how to get that.