Hi everyone, Justin here from the Product & Design Team with some great news about some upcoming changes to our homepage.
Helping buyers find what they’re looking for is an important part of our 2014 roadmap. As part of this work, we ran a series of A/B tests on the homepage back in February. One of these tests focused on guiding buyers towards search (an area of the site we’re heavily focused on), the other emphasized featured items (guiding new buyers towards great items that we know sell well).
Both tests were successful and have been incorporated an updated and simplified design that follows-on from our visual refresh from earlier in the year.
Here’s a screenshot (click for full-size version):
Working down the page from the top, here’s the highlights of what’s changed:
- the signed-in and signed-out versions of the page used to be quite different, but we’ve merged them together so that they’re mostly the same (we now make a few really subtle changes based on the visitor)
- the page has been re-structured into a set of full-width panels so we can more easily experiment with the design of each section, or re-order (where necessary) individual sections (the previous version made this nearly impossible without re-thinking the whole page)
- the first panel is really similar to what we ran in the experiment, including a big search box, links to some featured categories, a bit of color from each site’s branding and some other important links for browsing
- the full-width design allows us to show ten featured items at once instead of four, much like we did in the experiment
- the “items from authors you follow” is now full width — we completely hide this panel if there’s nothing to show (no more gray boxes wasting space) and we’ve added a link to pretty basic full archive of these items (both very popular requests from the community)
- the category list inside the new items was a bit of a mess, so we’ve shifted them into a drop-down list (another popular request from the community)
- the full-width design gives us room to show the free files from all eight sites, and to run three spots to feature new categories and other promotions (previously we only had one, and we only showed it to signed-in users)
These changes are live right now to 50% of all visitors across all eight Marketplaces. We’ll be keeping a close watch on key metrics for a few days. If there are no surprises, we expect it to be rolled out to 100% in less than a week.
There’s still a long list of ideas and feature requests around the homepage and plenty of work to do (especially new opportunities for exposure), but we think this is a really solid next step that we can build upon.
1. How will be customers able to send secret information such as log in details to their website? 2. Commets editor on marketplaces is buggy, it tries to strip the code out, have you fixed this as well? 3. How will people post images? Do you plan to implement WYSIWYG editor instead of text area?
It would be also good if questions could be marked or tagged for example: bug, pre-sale question, suggestion, work requestEDIT: One more question – what will happen if one of the team members accidently mark all questions as answered? Will they be able to do it or question will disappear from the dashboard only after it’s answered?
This release focuses on authors getting help from their support staff when dealing with comments. We’ve got very long lists of other improvements I hope we can get to soon.
“Mark all as read” is a feature on the comments dashboard, and the dashboard only shows comments for your items, so there’s room for improvement there, but also no risk of one team member hiding a bunch of important comments from the author.
Here i can´t see video rollovers anymore Folks, do you have information about the recommended internet velocity to video rollovers work fine?
We’re still running the 50% test, so if you were seeing it and you’re now not, your IP address probably changed. Your internet speed will only affect the speed the video can be downloaded, not your eligibility to see this feature.
almost all of my videos starts with some intro and text. Will we be able to adjust at what point that rollover preview starts ? if no… then… i will have to re-render and remake all of my 50 item video previews ????
I wouldn’t rush to change anything yet (it’s early days, parts of the feature may change, we’ll have data we can share), but this is something we’re definitely keeping an eye on and something that came up during the early beta testing a bit.
One question Justin, in your start post you said something about 3docean. Are there some files with video previews? I haven’t found them yet.
A small number of 3DO items have a video as a secondary preview. My assumption was that these too would get hover previews, but there’s a few complications that led us to exclude them for now.
they are not working now
The “50%” is not based on usernames (we want to test it with all users, not just signed-in users). If you change computers (or if something else about “you” changes, like maybe an IP address, or deleted cookies), I think you could find yourself shifting in and out of the test group.