We’ve just been processing author commission withdrawal requests made in Dec. All the PayPal, MoneyBooker and Payoneer payments have been made but unfortunately I missed, by several minutes the final authorisation for about 150 SWIFT wire transfers. We’ve checked with the bank and their system does not allow foreign currency transactions to be made after the 16:30 AEST cut off time so we will have to reenter and authorise these transactions for processing tomorrow.
I’m sorry for the extra delay on these payments. I hope this is not impacting any of you severely.
We’ve checked how we can enter and authorise these payments ahead of time in the future to ensure that they get processed by the 16:30 AEST deadline so we shouldn’t see this particular problem again.
TL;DR: 150 of the SWIFT wire transfers have been delayed by about 24 hours. I’m sorry – it shouldn’t happen again.
You are prioritizing things (read features, visual changes, bundles, etc.) over requests that we, as authors, consider essential to the positive growth of the marketplace(s).
Instead of the 50+ design-related changes you have done in the past 3 years, you could have improved the rating system. Instead of the useless bar to my left, you could have put the reply-button on the comments-section under each reply. Instead of adding the “Upload item” feature to our dashboards (which, I am sorry, but I find completely senseless), you could have simply enabled us to see all of our followers, you could have dedicated 3 months to producing a good searching-system, shopping carts, a way for authors to communicate with buyers anonymously, and oh so much more.Guys, it’s not about throwing rocks at you, but you keep doing struff that we (or at least I) can’t really comprehend. We have asked for features that are simply essential, necessary to the marketplaces, and we have received exactly the opposite (with some exceptions of course). I stood behind your back when the requests were 1, 3, 4, 5 months old.. but it’s been 3 years! The Envato marketplaces have always been strong because of their strong relationship with the community. If you decide that adding, for example, a “Upload item” feature to the author dashboard will enhance the author’s UX, then tell us why, talk to us.
Keep in mind that Bundles don’t affect development…
What we have been prioritising this year has been increasing team capacity (the Dev team has doubled) but unfortunately we’ve spent lots of time on backendy (is that a word) work. I think the tide is now changing… but perhaps John Viner’s post says it better.
That all said, we, especially Justin French who is doing lots of thinking about product roadmap for next year, certainly appreciate your input on these points. They are good points.
ok – got to go to dev team retro.
If all authors sales drop during the bundle, Envato will be losing money. I got a boost of sales during the bundle, but the top bar bothered me. It just feels spammy, and that’s why, I believe, many people are upset about it. My personal observation: Growth during this year in ThemeForest was slow (buyers) comparing to last years. However, there are more new authors and established authors publishes even more themes. It’s harder to sell now. A great theme used to make it big. I think, the golden days are gone.
Nothing we’ve seen to date indicates the bundle cannibalises normal sales. Last month’s bundle did quite well and it was a spectacular month in terms of sales even excluding the bundle.
We’re trying to learn now why the holiday bundle has been so slow – not sure if its the theme, the content or the timing. I suspect the theme, but that’s the easy answer. Alex, our marketing guy is working to see how we can optimise content, timing and messaging. So expect to see some experiments especially next week as we go into the final 24 hours.
ThemeForest slowing… ah, no. Its still growing pretty darn fast, but not as fast as year 1 where it grew like the bean stalk in the story about Jack. But yes, there probably is a lot more competition and the content quality is really amazing these days.
@Vahid – If you could shortly try to answer 2 questions, that would really be awesome. 1.) Are we getting new search system on each marketplace? 2.) Are we ever getting video rollovers at videohive? Thank you and keep up the good work!
1. Yes – are have a way cooler search system under the hood. You can see it in operation on 3dOcean and PhotoDune, but we’ve not tapped into into its power properly. We’ll be looking next year to make significant inroads on search. but action speaks louder than words so lets see what Justin & John can deliver next year.
2. Not sure if that is in scope for anytime soon. If we want to get serious about video then its sounds like a requirement, but one that probably has a lower priority. We’d also want to recode the video to allow for HTML5 players, and also reduce the size so that playback is faster on previews. Its a problem right now at least here in Australia and I guess else where also.
It feels like apart from a few awesome ambassadors, Envato has a disconnect with the author community as a whole (or at least it looks like it). It’s like we are banging on a brick wall. Most of the responses provided are half a**ed at best.
It’s very frustrating. Most authors come here to vent these frustrations and nothing seems to be done for months, even years.
I mean, how hard can it be? Most of the features requested here are not that difficult to implement! Some may require A/B testing etc but still…
Any company that’s doesn’t listen to its customers deserves the problems it has. Our community team has gotten a little smaller recently so we’ve been trying to off load some of their projects so that they can focus on listening and talking to you guys more.
For example, we’ve hired Alex Holmes, a marketing guy who will be taking over future bundles – the Holiday one was the first one that he did working with Carmen. In future he will be handling them himself. More importantly he has a bunch of ideas for how we can be way more effective at Marketing. Even though he’s only recently joined us he already massively increased our performance on AdWords. You’ll be hearing from him in the next week or so.
And about development – here’s a little something I prepared earlier!
No worry! Developer justinfrench has turned up and appears to be our saviour! Hopefully we can start communicating directly with devs and not through middle-men as devs have power to make things happen
Justin going to be taking a much more active role with our product development roadmap. Expect to hear even more from him and team in the coming weeks and months.
Lots of interesting comments from everyone which make for useful reading. Keep giving us the feedback – it helps us, even when its painful to hear. I’ll try and respond to several of the points.
More generally I think a lot of my time this year has gone into scaling up our operations to cope with the increase in: buyers, authors, affiliates, items, signups, sales, deposits, downloads, visitors, pageviews, clicks and so on. By almost every metric, every month is a record month (barring say a short month after a serious bundle or something). Its pretty unbelievable actually.
That’s pretty exciting, but it also means that 1% problems are now serious issues we need to figure out. And to help with that we’ve hired a metric bucket load of new people that you’ll be hearing about in the coming weeks to help with this. Of course hiring takes a serious amount of time to make sure we get the right people on board. As it should.
Hi CodingJack. We have a long list of repricing to do, particularly on CodeCanyon plugins. But also lots of disparity else where… I’m sure those qualified than I will point then out if I give them an opportunity…
In fact there is so much work associated with repricing (there really is a lot actually) that we’ve been planning on bringing on someone just to focus on this front.
Hi wptitans – Completely agree about 1 week being too short a period. We actually started monitoring as soon as the price change went out – you might say we were kinda excited to see the results! I’m sure I had an analysis around the 2 week mark also but can’t seem to find it at present.
Of course it starts getting harder and harder to measure the direct affects the longer the time span. TF, and WP of course, continue to grow like a weed, but there are also seasonable affects. Apr-Jul are usually pretty slow months. I suspect extracting the price change affects will take some effort.
Somewhat unrelated – As it happens I just found an old email of Jarel’s asking me to publish this information 1 month after the price change. I should have paid more attention to him. Grrr.
Found the email. The wonders of gmail
So comparing the ThemeForest sales 1 week before and 1 week after the change we observed that the average sales price had gone up $3.80-ish and sales overall were up 8%. So overall I was pretty happy with the result.
Interestingly before this price change I spent a packet on Google AdWords trying to determine what the optimal sale price point was just by changing ad copy. Was a complete failure as the CTR was the same regardless of what price I put in the copy. Sad really – I thought it was going to be an awesome way to test buyer demand.