Found the email. The wonders of gmail
So comparing the ThemeForest sales 1 week before and 1 week after the change we observed that the average sales price had gone up $3.80-ish and sales overall were up 8%. So overall I was pretty happy with the result.
Interestingly before this price change I spent a packet on Google AdWords trying to determine what the optimal sale price point was just by changing ad copy. Was a complete failure as the CTR was the same regardless of what price I put in the copy. Sad really – I thought it was going to be an awesome way to test buyer demand.
Hello – Travis just pointed me this way. Holy toledo this is a long thread now.
We did some analysis of the roughly price rise after the first couple of weeks. From memory it showed a slight slump for the first several days and then picked up overall there after and was positive. Otherwise we would have seriously looked at reverting/changing yet again of course.
I’ll try dig up the summary from one my emails.
I’ve also just asked Sveta, our new analyst (yet to be introduced I think), to have another look at the data now that some time has gone by. We’ll post up some details once she’s had some time to look at it. She’s kind of busy also trying to hire help and a DBA for a data warehousing project we’re working on. With all the millions of members, items and transactions we can no longer easily run complex reports off our operational databases
Overall I’d say its a good problem to have
Ok, so compete is incorrect (or INCORRECT as you shout) and alexa is better (because its picture is sweeter) but still… Would be really nice of you if you could take some more time and answer my question which is beyond arguing meters’ accuracy (I am the thread author after all). Thank you.
Hi IconCreme – Sorry, I didn’t focus that part of the question. Overall sales continue to grow, as do all our metrics. So:
“If you have personally observed a change in trends then this indicates this is local affect, possible due to changing buyer habits or buyer interest than anything else. Now THAT is something worth thinking about – what’s on the mind of our buyers.”
I’m the GM for Marketplaces jumping in here.
First: The graph taken from http://siteanalytics.compete.com/ is completely and utterly INCORRECT .
I’m not sure how they collect their data but it has NO correlation to actual analytics data. Not only are the values completely off, but so is the trend and pattern. They are not even in the same ball park. Might as well use a random number generator.
For comparison you can check http://www.alexa.com/siteinfo/graphicriver.net which shows we are growing consistently. Now I don’t have a lot of faith in Alexa either – these sites are relying on 3rd hand information which is not accurate and is often completely wrong.
So how can both Compete and Alexa show completely different graphs and both be correct? The answer is that the data is not reliable.
Our actual analytics data shows traffic continues to grow, month on month since [Edit: GraphicRiver] launch in Dec 2009. Similarly deposits, sales, sign ups all shows continuous growth month on month since launch. Rest assured, if they weren’t then I’d be the first one to note a change and I would be the first one worrying.
If you have personally observed a change in trends then this indicates this is local affect, possible due to changing buyer habits or buyer interest than anything else. Now THAT is something worth thinking about – what’s on the mind of our buyers.
Maybe someday Envato will use https://stripe.com/ or https://squareup.com/
That would be pretty awesome! They both are pretty awesome startups!
I think stripe’s not yet available outside of North America. Not sure if Square does ‘card not present’ transactions which are needed for online payments.
I’m Vahid and I am the General Manager of the Marketplaces. The recent PayPal issue is the direct impact of a small increase in fraudulent transactions we experienced recently. When this happens PayPal tightens it’s parameters to stop this fraudulent activity, but also occasionally has the outcome of voiding a real transaction.
We are in daily contact with PayPal to minimise the impact of these measures, and hopefully refine them, but this is a lengthy process. The PayPal system is very complex and takes many variables into account, which is why some buyers have have reported both failure followed by success later when some aspect of the transaction was changed.
While the data from PayPal indicates the changes have only affected a very small percentage of actual transactions, for those affected it is extremely irritating and frustrating. Worse yet there is often no logical way to understand why some transactions work while others do not.
This is a really tricky situation as we need to balance the need to protect our authors from fraud and dispute issues, with wanting our sites to be accessible to everyone. If you are amongst those affected, I am sorry for the frustration this has caused.
If you are affected and can pay by Moneybookers/Skrill, that should resolve the problem. If you do not have access to Moneybookers, I can only suggest you contact PayPal to resolve the issue. In the meantime we will continue working with PayPal on our end. Again, we truly apologise for this inconvenience.
WOW ! 2 Million Members – Totally awesome achievement everyone!
I can’t believe I missed this by an hour wasted gardening (yes I have a mundane life rather than watching the moment tick by.
I think Julian mentioned that the number also includes disabled accounts so we’ll be looking to see how we can correct this in the footer. Maybe we will get to see the 2 mm mark twice.
it would be nice if you could prolong the action: http://notes.envato.com/general/70-commission-all-week/ I guess that the problem with the PayPal dramatically reduces the number of sales.
The effect appears to affecting a relatively small percentage of transactions. Of course, that’s still a lot of users so we want to get this resolved as soon as possible.