Posts by 3io

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

Hi we are 3iothemes, we have made a great design for the Magento section that will not pass review, and i am looking for some comments on our design. Please take a minute to really understand this post and checkout our theme

We have spend hours and hours to make a very special theme for a very special community that has a great concept, stands out, is unique in design and has lots of features that have never been implemented by any of the other authors in the Magento section.

The theme has been seen by some of our friends, colleagues, the competition and clients and they are stoked about the theme, and cant wait to see it on Themeforest, we never got any negative comments and we asked them to be very honest, one of our colleagues even said that its a game changer and will probably make other authors think outside the box too.

This is our demo landing page

Here are some of the features that i am talking about:
  • Unique design with persistent Newsletter Form, Persistent Notifier and HTML5 Video > link
  • Unique footer design with country selector (JavaScript)
  • Dual Catalog, Springs/Summer and Fall/Winter, they are root categories that can be removed in theme settings when using a single catalog to minimize the header
  • B2B functionality > link
  • Layered navigation with Color and Size swatches > link
  • Color and Size swatches on the product page with full screen zoom > link
  • Build in Storelocator > link
  • Build in Newsblog > link
  • Extremely optimized for mobile devices with infield placeholders to give a app like experience and completely different layouts

I don’t think its would be appropriate to start moaning about the reviewer here, its just not my style, nobody is perfect and we are only human.

Here are the soft rejection reason:
  1. Soft Rejected

    Reason: 1. Your file has some well done design concepts, however it does not meet the current and very stringent quality guidelines and we can not accept your file at this time. You will need to make some additional improvements in overall aesthetics and aspects such as typography, graphics and spacing. 2. There are a few inconsistent spacing issues throughout the design. 3. Overall typography needs additional refinements and improvements before it will be ready for sale. 4. Even with the current design, a significant increase in the polish of the various aspects of the template may just swing the decision in your favor.

    Posted April 16, 2013

  2. Soft Rejected

    Reason: The design still looks simplistic and plain. You will need to put more work on it. – Difficult to read: http://d.pr/i/E0ec > http://d.pr/i/452C The header looks messy. There is no visual hierarchy, proximity or alignment to suggest content relationships. > http://d.pr/i/mZg1 > http://d.pr/i/eH1z Contains apparently trademarked names or assets (logos, etc) not adhering to our content policy. Please see http://support.envato.com for more information. Please keep in mind that the issues mentioned above may not be all the issues that need to be improved or fixed. You should review your submission to ensure any additional issues not listed above have been fixed before resubmitting.

    Posted April 26, 2013

  3. Soft Rejected Reason: I’m sorry but the earlier review stands. I’m not seeing sufficient improvements here. Your template does not provide a unique enough design with the necessary design quality, features and options to compete in the marketplace at this time. As higher quality templates become available in the marketplace, approval requirements will increase to maintain appropriate marketplace quality. While I’d be able to provide feedback as to how to get this approved, I can only do after it has crossed a certain threshold, quality wise. I’m sorry to say this isn’t there yet.

    Posted 2 hours ago

Some of the reasons given in soft rejection 2 are not fair, there are numerous themes on this marketplace that passed review that have in fact same issues (trademarked names) but i am not gonna point them out because that would be childish and it is not in our character to do so.

I think that everyone here is aware of the fact that developing a Magento theme is not something you do overnight, its very time consuming, and it takes a lot of skills, I honestly think that we did enough if I compare it with some of the themes that are currently up for sale if not more…...

We worked on this theme for 3 months, and trying to get it approved for the last 4 weeks now, its has come up to a point where I would have to downsize the company and that’s never a fun thing.

One other thing regarding the hours spend on this theme and please correct me if I am wrong please but i think I speak for the whole community here.

Themes are never faultless, however I would like to see different levels on review implemented withing Themeforest or any other Envato marketplace for that matter.

I also think the reviewer should have expert knowledge about eCommerce and understand how a store should work, understand what is added value and he or she should also take the development level of a theme in consideration and not review a Magento theme as Psd or html or WordPress.

Feedback would be really appreciated. :)
12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

Hi pogoking

Thanks for the reply, I forgot to mention its for a Magento theme

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

Is jquiry hosted on external library like Google allowed on TF and will pass review?

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

ebay.com :chuckle:

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

Poor implementations are not an indication of an idea’s worth.

I agree the (currently available) Magento themes utilizing responsive design are not high quality in smaller viewports. They are rush jobs with a desktop-first mentality. This in no way reflects on responsive design’s fitness to eCommerce.

In terms of web strategy, device-specific sites are a losing proposition. No organization has the resources to develop them individually for the breadth of devices in use today.

I’ve spoken on this topic extensively (at Magento’s conference) if anyone is interested: http://gravitydept.com/blog/responsive-ecommerce/

Hi Brendan, thanks for your reply.

Right on the mark!

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

Apparently i made bad use of the guy’s name in advertising my product..what?!

If I was Ken Burns, it would put a smile on my face for people mentioning me. But hey, thats just me.

There are lots of directors that used the same effect in some of the best Hollywood blockbusters. Usually in the opening credits, for sure Ken would honored if Ken’s name was used there.

Good luck Ruben!

Hope this is all gonna go away for you, like usually happens in these cases

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

To be honest I think some of the responsive ecommerce templates work quite well.

Hi kungfu-themes

I have to agree that some eCommerce themes work well as I mentioned in the start of this thread, on the other hand, lots of stuff not needed on an mobile device are yet still present, like the complete header/footer structure, body content, product pages, cart page, checkout is the same just smaller and in my opinion unhandy if its not completely redesigned as a dedicated mobile view. Lots of unnecessary stuff that’s needed can be removed to optimize the workflow as apposed to a 1:1 copy but smaller , try for your self with a random theme, and compare it to any of the links above in the start of this thread.

What i am trying to find out if users want a better workflow or not on mobile devices that take them less time to view products, add to cart and checkout, with less scrolling.

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

It would be great to get some feedback from eCommerce theme users/buyers, and/or eCommerce theme developers.

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says
I do think responsive sites are very important, but they are not for everyone. Anything image/design heavy should probably do at least 2 different sites.

Thanks for your your reply, what about the whole product view, add to cart/checkout process, account pages, etc….

They work very well the most of those sites.

You think there is a demand for this type of design on themeforest, and would it be more or less valued by users/theme buyers.

12 posts
  • Has been part of the Envato Community for over 2 years
  • Has collected 10+ items on Envato Market
  • Sells items exclusively on Envato Market
  • Located in United States
3io says

Hi, first of all, I love responsive design, its great for when you are running a blog, creative portfolio or a business page.

We design eCommerce themes, and I just want to pop this question to see what other developers think.

We have done a little research looking at sites of major fashion brands, none of their sites are responsive, with few exeptions, if you look at armani.com, diesel.com and burberry.com for example you will see traditional design (one size fits all), maybe some images that resize up to 980px grid but not really responsive like we know it. It does have a dedicated mobile view that looks completely different. I think for eCommerce this is the way to go, thus far I have not seen one responsive theme in the magento section that has a handy mobile view. The pages are based on big screen content, with lots of stuff not needed on a mobile.

All these big brands have done their homework, and I for one totally agree with them.

Let me know what you guys think.

Francisco

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