Google’s WebP should be a good choice – google it. As of now, only chrome browser supports it. Also, the format uses the same algorithm used by google’s v9 codec.
It’s not spam at all.
Funny but these days there is no honesty in commercials especially from big brands. For example, even in this video, the TV screen and speakers are NOT the major contributor of realistic feel but the entire room’s lighting etc are prepared for this. It is more of external preparation than TV! For around 20-22 years (from very childhood ), I am waiting to see TV commercials to reflect the actual quality of products and try NOT to make attraction/impression with gimmicks; but things are moving a lot opposite!
So true, Agreed…