Posts by AlumoAudio

1178 posts Where words leave off, music begins.
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AlumoAudio says


Thanks PurpleFroggy
Oh man, why do so many people call me PurpleFrog? Is it because I’m French? Almost wish I had gone with that username in the first place. Would have helped my branding and visual identity. :D

Haha, I’ve got to be honest with you Pierre, but on a few occasions I’ve very nearly referred to you as PurpleFrog! And absolutely nothing to do with you being French either!

I think it’s a typoglycemic illusion with your username. You have your words joined in the username and the eye is taking the ‘r’ from purple and thus the brain completing the name as ‘PurpleFrog’. I used to work in graphic design and we dealt with things like this all the time! :)

1178 posts Where words leave off, music begins.
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AlumoAudio says

I don’t understand your confusion…....

Thanks for the reply. Didn’t really answer my question, but thank you all the same.

I’ll be asking other VPs I work with the same question (I have lots to reach out to) so will be interesting to hear their responses.

The trouble is that you guys are now using these licenses as some kind of software serial code that must be punched in somewhere to release rights to use the music.

Absolutely right we are! This should have been implemented years ago and would’ve avoided this whole fiasco to begin with.

1178 posts Where words leave off, music begins.
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AlumoAudio says

I’m sorry, but that simply isn’t true. It isn’t that I don’t want to, it’s that somewhere out there is a huge mess of dozens of videos we created, with music licenses properly purchased in good faith, and some of you are earning money from the adverts that are popping up on them.

Still trying to look at things from your perspective here as it’s really quite important to those of us already on AdRev to try and see things from both sides.

But one thing I’m genuinely curious to hear and would be quite useful to know is, as a buyer, what you thought the licenses you had been purchasing were supposed to be used for? ie. for what purpose do you believe they serve?

1178 posts Where words leave off, music begins.
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AlumoAudio says

This License ID seems brilliant and I think is the future. Just sent a quick message over to audiosocket and got an email back immediately…

“Thank you for the outreach and the encouragement. Unfortunately, LicenseID is not yet launched outside of Audiosocket, but we are certainly working on that. It will probably be later in 2015 when any individual can use LID. Our first integrations are being done with catalogs so we can really work out the kinks at scale and then build this for anyone to use. We too believe LicenseID or similar is long overdue for our industry!”

I’d say Envato would be smart to jump on the opportunity of possibly being one of the first libraries outside of Audiosocket to try and integrate this into their system. Seems like a real game changer to me!

+1 Yep, Good work Jake. Going to keep an eye on these cats!

1178 posts Where words leave off, music begins.
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AlumoAudio says


They were more shocked however, when they learned that their video producer had charged them $800 for the music! :O
There’s no way you can own copyright of a piece of music for $18. Obviously Koster knows this, but does his client?

And that was my point. Obviously not.

1178 posts Where words leave off, music begins.
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AlumoAudio says

Ok guys don’t wanna go off topic, but I’m just gonna throw this in here, could LicenceID be the solution for both sides if this could somehow be integrated in the future? What do you think?

Ahh yes, this is one of AudioSocket’s babies. I heard about this a while back but completely forgot about it. Looks very interesting I have to say. Thanks Dejans!

1178 posts Where words leave off, music begins.
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AlumoAudio says

Do yor clients know that the copyright of the music in the films you make for them, still belongs to someone else? A lot of people who is not too familiar with these rules often mix up RF music as Copyright free music. If your clients does not fully understand this, and then get a copyright notice on their videos, then that might also explain parts of their negative reactions.

+1 Very good point and an issue I’ve witnessed in the past. An end client was under the impression that their video producer was indeed using so called ‘copyright free’ bespoke music and was shocked to discover they had in fact purchased an $18 song via AJ, hence the confusion when they received a copyright notice on their YouTube channel.

They were more shocked however, when they learned that their video producer had charged them $800 for the music! :O

1178 posts Where words leave off, music begins.
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AlumoAudio says


You may have missed the announcement, but we learned this week that we can request AdRev to ‘whitelist’ a YouTube channel and prevent any claims for our music from appearing, before the video is uploaded to the client’s YouTube channel.

But are the owners of the Youtube channel able to do that themselves based on the AJ license they`ve got, or do they have to contact us and then we have to whitelist the channel in our Adrev accounts?

Yes, right now they’ll have to contact us with their channel URL and we can request AdRev to apply the whitelist. It’s not ideal, but at least it’s an option and good to know at this point, especially when working with more corporate YT channels.

Also, I meant to mention that AdRev can only whitelist channels that don’t have any existing open claims on the user’s videos from other AdRev registered artists. So occasionally this will happen and AdRev will let you know.

In this case, the user will then have to use the standard adrev.net/contact-us link to clear each video upload that contains the registered music, using their purchased license, until they have disputed and cleared all other claims on their channel.

1178 posts Where words leave off, music begins.
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AlumoAudio says


I’m personally going to implement this info in my pre purchase disclaimer, so video makers working on behalf of a client, know the drill.
I think this is a good approach. Communication and transparency is really the best answer to the current friction between RF music and Content ID.

Agreed. In fact I’ve been suggesting authors do this right from the very beginning.

1178 posts Where words leave off, music begins.
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AlumoAudio says

But the thing in Kosters post that I see as the really big issue and definitely was a situation I had not thought of, was that AdRev placed ads for a competitor of Kosters client on the uploaded videos, and that this would have to be cleared after upload. I really see how this is embarrassing for both Koster and the client. This is totally unacceptable no matter if it takes 2 or 48 hours to clear the claim. It is also a good point that tracks can be added to AdRev later, and would then place these kind of ads on a video and the client might not notice this for a very long time.

You may have missed the announcement, but we learned this week that we can request AdRev to ‘whitelist’ a YouTube channel and prevent any claims for our music from appearing, before the video is uploaded to the client’s YouTube channel.

It’s good to know there’s a workaround for this, and I’m personally going to implement this info in my pre purchase disclaimer, so video makers working on behalf of a client, know the drill.

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