Are you kidding me Matt? Incredible! Would say YouTube is your biggest draw? The last two vids I posted there barely got 100 views. I even followed your Creative Commons advice on using Vimeo footage. No luck!
YouTube, without a doubt, is my largest gateway right now for traffic. I do think I’ve been kind of lucky with it however.
In my channel’s early days, a couple of my vids ended up being selected by YouTube and put in a featured video playlist thing, that I also think got sent out as an email to YouTube users. My subscriber count shot up pretty quickly from that, and so did the views on those videos. As a result, I get pretty healthy traffic via my channel and vids, and of course that translates over to referrals.
Also, it’s important to remember that regular, high quality content is key with YouTube. Although Creative Commons stuff is readily available for us and a goldmine of quality footage, this only makes up half of the equation. YouTube uses ‘watch time’ to determine a video’s ranking in search, and each upload is given a grace period in which to perform from uploading. Having a couple of videos on your channel that are engaging enough to keep the viewer watching (thus increasing watch time) really helps.
Also, the decision to choose which footage accompanies which music is all a fundamental part of the creative process in my mind. If you’re looking to put a video of ukulele music for example, think about the type of people that are going to want that music. Kids. Therefore the video footage should naturally be something that appeals to people of that age range. I’ve seen so many videos by composers out there now with ukulele background music, but backed with completely ill fitting imagery, such as fully grown adults dancing around and drinking wine! Kids don’t want to see that kind of thing, and will soon click away, thus decreasing viewer retention and therefore watch time.
Ok, so here’s where I’m at after a year. I’m guessing a fair amount of clickthroughs are via YouTube, if my Bitly stats are anything to go by. SoundCloud, FaceBook and Twitter seem to yield the smallest amount of referrals, but that’s not surprising considering their comparative traffic to YouTube.
One little top tip btw; if you find a YouTube video with your music on which is getting good view counts (I’m of course using AdRev for that), consider dropping the channel a message kindly asking them to put your (referral) link to your music they’ve used (preferably in bitly format, so you can track it’s stats) in their description area. It’s a great extra little way of getting those referrals in.
Wow, waiting for new tracks from your new studio!
Thanks Leon! Looking forward to getting back into the hotseat and back to work. It’s been way too long.
The acoustic reflections in the new room I’m setting the studio up in are really quite different and strange to what I’m used to, so going to be a real challenge.
May be i may sound not supportive as others, but your latest upload here dated March? May be this is core of problem? This place changing every month like hell, too many new authors. May be constant uploads help a little bit?
You’re right Leon, it’s been over 6 months since I uploaded anything to my non exclusive account here, but have now been aiming new uploads to my new exclusive account instead.
The main reasons for doing this was I found that new uploads to my non ex account simply stopped getting many views or sales in the same way that they used to, yet uploads to my new exclusive account were getting good views and sales in the first few weeks of uploading.
I put this down to Envato possibly favouring Exclusive accounts over non exclusive (which has been discussed a few times in the past). But you’re right, the increase in new, high quality authors arriving is pretty mind boggling, and it’s probably time to ‘stoke the fire’ on my non ex account now, as it’s been a while. Just have to wait until my new studio is up and running before I can do anything! (currently operating off a slow, overheating laptop on a kitchen table!)
AlumoAudio saidSorry to hear that Matt. Sadly, it seems that none of us are impervious to the unpredictability of sales!
What an utterly disappointing week that was. And I just made the mistake of checking the popular files section. Was like sticking a needle in my eye, as far as my own item is concerned. That not so Positive Feeling. This drop couldn’t come at a worse time for me, as I’m currently moving to a higher rent flat now too, so need all the sales I can get! Typical!
You’re absolutely right Gae, and I think that’s something everyone in this business needs to keep reminding themselves, especially if they’re banking on just one or two items as a regular income. That’s hit home for me this month, that’s for sure!
What an utterly disappointing week that was. And I just made the mistake of checking the popular files section. Was like sticking a needle in my eye, as far as my own item is concerned. That not so Positive Feeling.
This drop couldn’t come at a worse time for me, as I’m currently moving to a higher rent flat now too, so need all the sales I can get! Typical!
Are anyone else having problems getting claims resolved? I’ve sent links via mail and got confirmation that they have been whitelisted/removed. More than a month later (some several months), the same videos still have ads on them. I presume the claims must still be active. I’m beginning to feel a bit uneasy about the whole situation. Where customers are gettings claims and even though the links should have been removed from AdRevs claims, they haven’t.
Does the client have a ‘matched third party content’ notice next to his videos that have the ads on them? If he clicks that link, he can see exactly what content in his video is generating the ads.
If it says ‘AdRev for a Third Party’ and your track/artist name, then you’ll need to get back in touch at support@adrev dot net, and resend the client’s video and channel links to get them manually cleared, and either Jesse or Brett will let you know that it’s been done.
These things are very rare in my experience so I wouldn’t be overly concerned, but as with any computer based system, sometimes there are the occasional glitches.
...when there is constantly A LOT of new competition the world of AJ and stock audio.
Or saturating, to coin a different term.
It does seem evident that there’s been a bit of a reshuffle in terms of curation this month however, especially when you see authors across the forums who were previously complaining of poor sales last month, now suddenly enjoying an increase and vice versa.
This has always been my bugbear with selling via online marketplaces. Things are largely out of the author’s control when it comes to sales patterns and income.
Great if you’re doing this on the side, not so great when you rely on it. The anxiety it creates is pretty tremendous.
Biggest slowdown in sales I’ve witnessed in a very long time. And there was me expecting September to kick off with a bang. I find it very hard to accept that all the customers would be in their torrents one month (last month was BME) then just simply vanish the next.
Desperately trying to remain positive, but something’s not right here.