May I ask how you’ve tried to adapt? Or is it more that the stock sites themselves need to adjust and all we can do is wait with baited breath?
I’m actually right in the middle of adapting by rebuilding new websites from the ground up, and trying to conform to Google’s requirements as closely as possible, whilst trying to figure out the best strategy.
The key problem we have as stock sellers is that as soon as we create ‘thin’ pages with a bunch of music on and plop in referral links from our websites to sites like AJ, Google penalises it and simply drops it’s rankings. You need to build a site that has absolute value and content to the general user.
The stock sites themselves are now in a similar position by having these incoming ‘unnatural [referral] links’ pointed towards them. Google even say themselves that “in general, a link from a site is regarded as a vote for the quality of your site”. Therefore sites like Envato would have to constantly work with Google to have these external referral sites disavowed, just to keep Google’s ‘opinion’ of Envato high, thus keeping it high and visible in search rankings.
And remember, this is on top of having thousands upon thousands of pages which only really show a product preview, descriptions and tag keywords and not much else in terms of content that Google would deem ‘useful’ to it’s users.
I should imagine for a lot of stock sites it’s going to be game over, if they don’t have the SEO and development clout to recover from all of this. Don’t want to end up like the company in this example.
AlumoAudio made a reference to Google’s new search algorithm and the issues it’s causing for stock marketplaces like AJ due to the devaluation of so-called thin content. Could someone explain what makes content considered thin by google and how to best refer to to our work so that it has a chance of visibility?
In March (when this whole headache began) Google announced the launch of the doorway penalty algorithm. This is what is hitting stock sites the hardest. You can read about that announcement here.
Regarding thin content sites (including affiliate/referral sites, which once drove a huge amount of traffic here), Google’s web spam lead, Matt Cutts, explains all here and explains ‘unnatural links’ to sites here.
To most people, this is probably a subject as exciting as watching paint dry. But it’s very real and now in full force. My bank account is testament to that right now.
Amazing sales. even though it`s summer. We love you buyers
...Or rather ‘We love you AudioJungle search engine’
Simply terrible sales here, haven’t seen anything quite like it in years. Looks like all my external referral links and duplicated content across the web and other stock sites has finally come to bite me on the bum.
The reason for this I suspect is due to recent Google doorway/thin content penalties and other algorithmic updates that were actioned over the past couple of months, and still continuing. I can only imagine the complete nightmare stock sites are having right now trying adjust to these new changes, as they’re so heavily dependent on external backlinking from referrers (especially sites like Themeforest).
Problem is, Google’s new measures are detecting these as ‘unnatural links’ to thin content sites (ie. sites that hold little to no informative value to users) – which in reality just isn’t the case. Envato is basically an online shop. Difficult times ahead I sense.
I am sending you my questions and their answers. And it is the same in other PRO where I asked. Not only that you can not be in another PRO, but you can not have something unregistered. If I have misunderstood it I will join PRS! Look also the first post of this thread. And this other thread: http://audiojungle.net/forums/thread/audiojungle-and-pro-rules/176538
Thanks Raquel. Seems we have slightly conflicting answers from PRS!
That said, it does look like PRS do prefer artists to register all works with them that are expected to receive royalty payments, so they can deal with all the administration and collection of royalties on those.
However, PRS’ response to you could also be interpreted as meaning registering all music only with them (ie. exclusively with PRS and no other PRO). Can’t help thinking there’s a misunderstanding somewhere in their office!
I’ve read all the paperwork I have from them and all their FAQs and can’t find anything covering this issue. I’ll send them an email myself soon and see if they respond accurately.
I asked PRS if I could be with them but have unregistered some songs to put them in a royalty free library. They answered me that I can join PRS even if I don’t live in the UK. However, joining PRS means that I assign the right to PRS to licence and collect royalties for ALL of my music, which would mean that I should register all of my works with them.
The adviser did say to me that if I was looking for ‘world’ royalty collection, then I can only register music with them exclusively and not via another PRO at the same time (such as BMI). But she was unaware of any policy where I have to register ALL my music with them. They only administer and collect on the music you have registered with them.
Congrats Pawel! And an incredible track you’ve got there! Good luck!
SkylineAudio saidI thoroughly agree with this and something I’ve personally been struggling over for quite some time. Seeing 30000+ detections in your Tunesat account certainly doesn’t make it any easier to stomach.
The point is if there is money assigned to you you should have access to it.
If allowing PRO brings in competition what’s the problem, it’s a free market isn’t it ? Either way that’s a secondary issue which is basically the right to collect money that is owed to you, no matter now how big or small.
Well, in theory, yes it is a ‘free market’. But it’s also Envato’s business and as with any business, it’s all a balancing act and they need to position themselves appropriately to both buyers AND sellers.
As with many other marketplaces, Envato has always appealed to the ‘kitchen tabletop business’ or hobbyist offering an opportunity to earn from their wares. If AJ became a place saturated with behemoth composers, agencies and corporations, ‘normal’ folk just wouldn’t bother joining up or contributing at all and we’d soon see the demise of Envato’s reputation and community.
I guess right now it’s simply a case of you can’t have your cake and eat it. Just hoping to hearing Envato’s thoughts on all of this so we all know where we stand.
Many authors think that they would make extra money if PRO was allowed just because one of their tracks appeared on TV by chance. I bet they’ll change their minds when they can’t even make a single sale thanks to the new competition.
Very true, and I’m thinking this is why Envato have held back on the whole PRO thing for so long. Opening the gates to PRO registered music would dramatically change the landscape here and very rapidly at that.
Potentially there could be some seriously big agencies arriving here, with very large, varied portfolios and marketing power. This could dilute the whole marketplace, turn it into a total marketing clusterf* and thus taking away completely from the ‘home grown’ philosophy/model Envato tends to go for.
All that said, we still don’t know categorically if AJ is a strictly RFM library or RF library. They’ve never really given a clear and direct explanation to why they won’t allow PRO registered music to be submitted. Despite adding a few buyer instructions regarding PROs, sometimes I get the impression that even Envato/AJ doesn’t know what the difference is.
I see several people here don’t understand the difference between royalty free and “performance royalty free”, or who actually pays performance royalties [...]
An excellently explained and thought provoking post here AAMedia. In fact, it’s probably the best breakdown of the situation I’ve ever had the pleasure to read. Thanks for this.