This is not new – there was a price adjustment tool for Elite authors before. Back then Envato set a minimum price (why would they allow people to sell for 5 bucks people? To make 50 cent commission? It’s bad business for Envato so why would they do this, come on…) The authors I follow like Orman Clark put their theme prices up actually and I think it didn’t hurt their sales. They were given a range of 15 or so Dollar I think.
The feature was cancelled after a short time though because it didn’t have the positive effect they were hoping after all. If they re-introduce a feature like that in the future, for elite authors, I’d be very happy about it. I would make my older themes 10 bucks cheaper and the newest 5 bucks more expensive. Why not?
Thank you for your reply, I really appreciate it. But it doesn’t really answer the concern here in this thread or the other ones about the same topics: the drop in sales. This topic simply suggested that the new search might be responsible for the drop but the core question we all would like to have answered after weeks and articles around the net: Why such a steep decline of sales from one moment to another. What happened?
Both wptavern.com and premiumwp.com have posts about the the huge drop in sales. Since it came so sudden it can’t really be the plus in competition and probably also not the super mega multipurpose templates. If sales overall are still going up for envato it would be nice to hear why they believe this change happened and how now to prepare our preview sites etc. to for example score better with the new search functionality.
Would be nice if the envato guys can give us some more info. This is a serious issue after all. It’s not like I only buy my weekend beer with my earnings. It’s my main income and I feel totally left in the dark…
It’s much clearer in my opinion. I also believe though that a alert should be placed above, clearly defining what is included. I guess right now the support tab doesn’t help so much. Another problem I see is that many of our buyers can’t find our forum even though there is a huge banner on top of each description plus the link within the support tab. My guess is that many people never click on that tab anyway (also because they are used to have the banners in the item description leading them to the authors forums).
My suggestion would be to either make the tab or a link to the tab more visible or/in addition ask authors to not link to their support systems from within the description area directly so that users get more used to clicking the tab (where they then can find the definition of support).
Why are updates free and not capped as well?There was a lot of discussion last year about paid updates vs. paid support. In particular we strongly considered the proposed model of one-year of included support and updates with the license. As a recap we chose to move forward with item support because:
- Authors update items in many different ways…some only do basic updates and security patches. Others try to continuously add value through new features. Some do both and everything in between.
- Buyers are fearful of having to pay for a basic updates/security patches in the future and some have said they would not buy that item if they had to, meaning the author may not get the sale in the first place.
- To get around this, we’d need a major/minor versioning system – major for value-add updates (possibly paid) and minor for basic/security patch updates (possibly unpaid) – this would add a lot of complexity and considering that authors update in very different ways would be hard to manage.
- We consistently hear support is a significant ongoing cost for authors that is mounting with time so we want to address this as a priority but not rule out addressing updates at some point in the future.
I disagree with the points made. Here is why:
1. Many other very large theme shops are having a one year cap on updates and support – buyers are used to it.
3. Minor updates like making sure a theme works with new versions of WordPress or security updates might don’t mean a lot to a customer but can mean a lot of work for authors. That should be paid.
4. There are ways for buyers to decide if it is worth buying a theme, for example buyers can check when the last update was approved. That way they can see whether or not the seller is frequently updating. Since its a competitive market, buyers will, in the end, chose to buy from authors with frequent updates.
5. You are looking at this from the wrong direction: There would be much more incentive from an authors point of view to keep its themes updated if that would make him extra money via renewals.
6. It is not a good argument I think to say that you guys have to create a big system around this because in the end you need to check, police and control authors in the future whether or not they provide the paid support (which is a lot of work I guess since you don’t have your own help tools for us to use that you could monitor)
7. If I am selling directly to a customer as you say I do, I need more freedom to decide how I want to do this. Right now you say “Bebel – once a customer buys a theme for you, all the work you do on that theme, till the end of the world comes, will be free for him. Period.” That is not the way it should work if you guys are just providing the platform for me to sell. In fact, you are going way beyond the usual terms and conditions by not only telling me what I can sell, but also how I sell it and what license I need to sell it under.
I think the pricing structure on the marketplace is already very confusing. The new pricing structure adds to its complexity a lot. Looking at the questions here from people who I suppose read the blog post shows that it is difficult to explain (and so explaining the scope of support in the second step will be).
If I would sell as an independent business on themeforest and if envato wouldn’t be the middle man – I as a business selling directly to a client would just sell a one year license with support and then offer a renewal for 70% of the original price. But as I said – that’s what I would do if I wouldn’t have somebody in the middle fixing prices, review items, make all of the terms and conditions, determine licenses and now also charges buyers for support given by me
Will authors get real support tools from envato at the same time you push out these changes?
Or do we have to do the work and update our support systems to work with a (hopefully) updated API?
I usually create a whole new demo with dummy images that contains much fewer items than the original preview. I try to create a page that allows buyers to exactly see how every feature works, without spamming their media depot.
Worked well for us so far
It depends – you’ll get a mail once your payment is proceeded. It usually arrives on the 15th but sometimes the 17th (with Swift transfer). Depends on the banks and many other factors. Also, envato doesn’t proceed payments on weekends.
you have to write the theme author in the items comment area or his own forum. Double check the description if a XML file is provided as it is not necessary to do so. Due to copyright issues offering a XML that leads to images purchased on sites like photodune that can bring the seller and you when using them without a lisence in trouble, many authors only provide dummy images through XML if even.