Thats a good question, would any of the staff like to give an update? It would be very appreciated.
I am both a buyer and a seller here at the Envato group of websites and am amazed at the quality of themes and templates offered on TF. It is crazy what you can by for $35 dollars. It also amazes me the amount of support potential buyers and buyers expect for their money. When I buy a theme for $35 I do not expect much support. I have often asked small questions or clarification on things that I could not figure out or understand but would never even think about asking for major modifications or support. When I have needed a major change or needed support beyond basic service I usually ask for a quote from the author.
I think customer service is very important – but I also think customers need to be realistic on their expectations.
My vote is for Nashville, it is Music City USA and a really great creative community!
I have to respectively disagree. (Are you a politician? lol) This type of marketing is what keeps the big guys big, and the little guys little and end users pissed off. Typically, the little guys are usually better than the big guys because they value every single sale and will go the extra mile to make customers happy – when the big guys usually “back shelve you” because they know they have more customers on the way – to replace the dissatisfied customers. In the real world, My company is one of the big guys (with the little guy attitude). Here on Envato, I’m one of the little guys (with the little guy attitude). So I can speak evenly from both sides of the fence.
No – promoting popular products is the kind of thinking that makes little guys big. Being big or small and having satisfied customers have nothing to do with each other. There are some big companies with amazing customer service and small companies with lousy service. Honestly Tim McMorris and Soundroll should be all over the frontpage because they have great product that customers obviously want.
Maybe you should look for a way to boost sales on the best selling products. There is a reason why the top releases are front page on itunes and top selling products are on end caps and eye level in stores. It is easier to sell something that is already selling well than try to sell something no one wants.
Maybe more energy should be put into selling popular items.
I know this has been said over and over again but front page recognition does very little for sales. I am fairly successful here on AJ and don’t worry about front page placement. In fact I tend to write in bunches then upload the tracks all at once – often with 5 or 6 tracks getting approved within minutes of each other. I currently have 5 tracks in the hopper that were uploaded within 10 minutes of each other. If front page placement drove my sales I would space them out to make sure they all had maximum front page exposure.
I have to agree with Gareth, there is a lot more to being a successful author than just creating great compositions. They have to stack up technically and sonically as well. There are many things in music that are subjective but there are also many things that are NOT subjective. My guess is that there are some really great pieces that are not mixed and mastered well that are lost in the shuffle as well as many average compositions that pop sonically that sell very well.
The other thing to consider is what do buyers want. You may make amazing metal tracks – tracks that stack up against multi-platinum records and still not have many sales. The market for metal tracks is by nature much smaller than happy ukulele and clapping tracks (no offense jhunger I have a few uploaded my self that sell pretty well).
Just my two cents…
Aren’t most of the SFX a $1. I would think a client would spring for $20 bucks for their project.
I am not sure I agree with deleting non-selling tracks after a year. For a couple of reasons.
First – Many specialty tracks may have very few sales but a long shelf life. An Italian accordion solo may not have a lot of annual sales but over the course of the tracks life it may have many.
Second – There is a fascinating book called “The Long Tail” that was published a few years ago. The premise of the book was that with the advent of the internet – retail shelf space was not longer an issue so a retailer could carry as much of any product that they wished. Why pull a track just because it has not sold.
NOW - I do agree that if the track has sub-standard composition or production values it should be pulled but if that is not the case why pull viable tracks. The better solution might be to improve the search engine (which I understand is in the works) and raise the bar on what is allowed into the catalog.