Protools 11 here.
Maybe we should all just be thankful that AJ reviews items very quickly compared to many other stock sites. Anything under 30 days is a bonus in this business!
I tell people I am a spy…
This has been a fun thread to read and think about. Success on AJ can be an elusive thing. I don’t think you can find one or two “secrets” and be successful here.
I have seen many comments here that basically say the top authors are top authors because they are top authors…. Kind of a never ending loop. On some level this is true, I think people buy what is popular and look to top authors first. On the flip side I have been here a while and had some success – well after I had established myself here both Mr. McMorris and PinkZebra joined and they both quickly zoomed by me and have had fabulous success. My point is at some point a new author will find something that clicks and zoom past the current top authors. It has happened before and will happen again.
Do you need a large portfolio or a small portfolio. Again taking McMorris and PinkZebra as examples you can have success either way. In my case I have found success by having a large varied portfolio. Other have great success with a hand full of tracks.
Lets look at production value – obviously there is a minimum production value needed to be successful. That being said as I listen to the top selling tracks I hear tracks that blow me away and other tracks that in my opinion sound awful but sell really well – go figure.
I think Gareth really nailed the key to success. Music is by its very nature an emotional thing. In my opinion the good selling authors tracks have a great “feel” to them. That elusive feel is like a magical mixture of elements. Buyers know it when they hear it.
There are also obvious other considerations – if you are doing death metal tracks you probably won’t sell well. Nothing against death metal but there are way more uses for happy clapping uke tracks than death metal tracks.
I do think it is getting harder to establish a foothold on AJ. With over 145,000 items the math is against you even with a great portfolio. I think there is a bit of luck, a bit of having the right sound at the right time and a lot of skill involved.
I have found if you tip your reviewer the queue move much faster.