Posts by BuchmannDesign

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BuchmannDesign says

I don’t really see the big deal over “retina”... I have to really look super close and concentrate to see any kind of difference between retina and normal.

Anyway, I’m wondering something about Retina and image size. Since the resolution is super high in a smallish form factor, won’t everything look super small on it? Like a 960px site would look very narrow on this screen. And any image in general will look way smaller on it vs a regular screen with fatter pixels. Am I right, or don’t I understand the retina technology?

255 posts
  • Bought between 10 and 49 items
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BuchmannDesign says

Oh wow, thanks! I’ve been working on my own Timthumb alternative, which works, but I can’t say 100% that it will work for everyone. (but I really think it does). Now I come across your script… I think I’ll use your script since you seem more confident than me that it will work with 100% of users. :) I won’t wait to use it on a new theme… instead I will upgrade an existing one.

255 posts
  • Bought between 10 and 49 items
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  • Has been a member for 5-6 years
  • Sold between 250 000 and 1 000 000 dollars
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BuchmannDesign says

If Envato slowly increased rates over the years instead of doing one large jump, then buyers wouldn’t be freaking out.

Also, along with the price hike, it would be a good idea to also offer buyers more value… for example, I’d love if Themeforest had it’s own theme support forum for authors. Many of us run our own forums, and that’s great, but it’s a hassle for buyers of many themes to have to log into multiple forums for support. Would be great to have a single support forum for all themes. This kind of value addon would help justify the price increase, and also prevent buyers from shopping at other sites.

255 posts
  • Bought between 10 and 49 items
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  • Has been a member for 5-6 years
  • Sold between 250 000 and 1 000 000 dollars
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BuchmannDesign says

So you’re saying that time you’ll spend for searching another theme (and risk you won’t find anything as good as Modernize) is worth less than 10$ more you have to pay for it now? And back to original question in that thread – sales seem to be back to previous level, only beginning of this week was slow.

Yep, I agree… people complain about a little increase (for most themes), and look elsewhere, wasting hours of their time and money, and only probably end up coming back here. They could just spend $10 and be done with it.

I also think that I think sales will decrease a “bit”, but only from impulse buyers. I think impulse buyers are the minority here (i hope!). But I think overall our profits will be a bit higher. I guess it will take a few weeks to know for sure what will happen.

A lot of people here say they can’t afford $50 for a theme… they say it like the price “increased” $50 (they’re paying $50 more than before). No, they’re paying $10-15 more in most cases. People who don’t want to pay $10-15 more for a theme which will save them 100’s of hours, or even thousands of dollars, are really undervaluing what theme authors do.

Back on topic… As far as sales for me this week, it’s on par with the usual. No real gain or loss in quantity sold. But with the price increase, yesterday was my highest profiting day ever! :D

255 posts
  • Bought between 10 and 49 items
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  • Has been a member for 5-6 years
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BuchmannDesign says
Don’t forget that many buyers here are freelancers working for little money and to them $15 more is a big deal.

Mot of these people who complain about this are the same people who complain that $8/month is too much for Netflix… yet they’ll go out on Fri/Sat night and blow off many times more money without thinking twice. It’s all about priorities. If you can’t afford an extra $15 then eat out once less every 2 months.

I’m guilty of this myself… i nickel and dime my way with many things that are inexpensive yet a great value. (netflix, paid version of Evernote at only $5/month, etc.) And on the other hand I spend lots of money on things that are of less value for me.

255 posts
  • Bought between 10 and 49 items
  • Elite Author
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  • Has been a member for 5-6 years
  • Sold between 250 000 and 1 000 000 dollars
  • United States
BuchmannDesign says

Yesterday (first day with price change) was slightly better than avg. Today a bit slow, but it’s normal to have daily fluctuations. I often have 2-3 days of sad sales and then things pick back up and the weekly avg ends up good. I will wait a full week or 2 before I start forming a better opinion.

That said, at my typical weekly sales the past few months, I figure I can sell about 2 LESS per day and still make the same profit. So the hope is to maintain the same sales… only time will tell. :)

255 posts
  • Bought between 10 and 49 items
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  • Has been a member for 5-6 years
  • Sold between 250 000 and 1 000 000 dollars
  • United States
BuchmannDesign says


a $10 increase is too big a pill to swallow.

Come on, man… lol

I can’t imagine your reaction, then, if you hired a developer for custom work and was quoted $1000+

It amazes me that people fuss over $10 more for a theme that took hundreds of hours of development time. But these same people don’t think twice when spending $50+ on a restaurant dinner.

255 posts
  • Bought between 10 and 49 items
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  • Has been a member for 5-6 years
  • Sold between 250 000 and 1 000 000 dollars
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BuchmannDesign says

Hope these changes reflect positively on both authors and buyers.

If sales do decrease, I believe it will be minor, and not enough to offset the higher per sale profits. But wow, imagine if sales for everyone remains the same… that’s potentially a lot more money for no extra work. :)

I’m actually surprised at the nice increase… totally didn’t expect WP themes to go up to $50, and even some categories $60. But I’m pleased with this change. It’s win-win as far as I’m concerned. With the 20% price increase, if sales decrease 20%, I still make the same, and even benefit from less tech support. :)

255 posts
  • Bought between 10 and 49 items
  • Elite Author
  • Exclusive Author
  • Has been a member for 5-6 years
  • Sold between 250 000 and 1 000 000 dollars
  • United States
BuchmannDesign says

Has the pricing update been applied to all themes yet? I ask because my main $40 theme hasn’t increased in price, while my main competitors are now $45 and $50. The past few months I’ve been outselling these themes up to 5:1. I feel I should be at the $50 level, especially since I have to bundle 2 themes in one download.

Edit: nevermind… the real price is $50 and is only seen when you see the theme detail page. I guess it till take a little time for everything to catch up. :)

Thanks Envato! :)

255 posts
  • Bought between 10 and 49 items
  • Elite Author
  • Exclusive Author
  • Has been a member for 5-6 years
  • Sold between 250 000 and 1 000 000 dollars
  • United States
BuchmannDesign says

I hope there won’t be a big price range difference. If there isn’t then price won’t be much of a factor when choosing a theme. If price isn’t a factor, then there would be no risk in increasing all theme prices (even substantially), just as long as it’s still competitive with other theme sites.

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