How does this affect European Authors?
We have tried Google adwords for one of our Themes Pro Business and it had moderate success.
On our next theme we are taking Envatoes and other Elite Authors advice, with Niche theme, then you can directly target businesses within your niche theme sector.
I know once you hit a certain level of sales envato will advertise your chosen theme, but you have to test all your different themes with different marketing channels.
We recently launched a multi purpose creative theme and tried adwords and this failed miserably, because you need to see who your competition is. If you pay for ads personally and you are directing potential buyers to Themeforest, they will look at what other themes are available, and if your theme is no competition for the top authors, then you are spending your money on behalf of Themeforest and other Elite Authors.
1. Like suggested by others, stop authors from bundling themes or create a new category for them. 2. Give more exposure to new items and promote creative designs by creating a separate list that runs in parallel (same exposure ) to the popular items section. 3. Allow authors to use premium fonts such as fonts from typekit and other premium libraries. Typography is such an important part of web design and if all themes use the same set of fonts (Open Sans, Raleway, Lato, Source Sans etc ) how do authors come up with new and unique designs. The free google fonts collection has its limitation, a premium design needs premium fonts. There are many buyers who end up buying and using premium fonts for their clients. Authors will be inspired to create award winning designs and not just another multipurpose design with a quick development turnaround.
I think that is a great idea to have a separate list in parallel to the top sellers, maybe called ‘Envato, handpicked’ There has to be an additional way to promote excellent design and ideas, becasue the window of opportunity in Wordpress is literally max 7-10 days, then you fall into the abyss of themes.
Really pleased we posted this now, it seems there are a lot of ‘Elite Authors’ with the same concerns as ours. I’d be interested to hear what Collis (The Envato Jedi Master) thinks on the subject.
I know envato always compile and analyse data before they make changes, so is there any plan to look into this?
If you think multi-purpose themes are bad for users, and you think that single-purpose, targeted themes are better then why don’t you make those kind of themes?
The real reason is that it’s easier to make a multi-purpose theme than it is to make something from scratch. You can’t just buy someone else’s multi purpose and then restyle their bootstrap css. Single purpose themes do sell well, just no one is making them. That’s why the competition this month is micro-niche. Envato knows a lot of buyers probably prefer unique single purpose themes, but the sellers are too busy copying each other while complaining that they can’t compete.It’s idiotic. Build something well designed and unique and the buyers will be there. Just ask Hemlock (http://themeforest.net/item/hemlock-a-responsive-wordpress-blog-theme/8253073?WT.ac=search_item&WT.oss_phrase=hemlock&WT.oss_rank=1&WT.z_author=SoloPine) $42,000 in sales in less than 2 months.
Hi Black_Coffee, I am not saying multipurpose themes do not have a place, the main point I am trying to make here is that the price point of a multi purpose theme should be prices higher. For example, Magento themes are priced at $80+ because they are hard themes to develop and more work goes into them.
Surely if a theme is multi purpose and the price point between a single theme and a multi purpose theme is reflected correctly, when the customer is purchasing the theme, they have to make more of an informed choice for the purpose of their project and not just think, “Let’s buy the multi purpose one because it’s only $15 more”.
In my opinion Envato need to keep in mind who is purchasing these themes. If a Developer or Experienced Worpdress user is purchasing a themem, then yes a multi purpose theme would be perfect for theme because they have good money in the project and have the skills to use the theme.
If a Newby or hobbyist Wordpress User is purchasing a theme, they would think twice about purchasing the Multi purpose theme if the price reflected the product. At the moment if we are comparing cars, I can go to the same dealership and purchase the lowest spec car for only $43, but for only a price increase of 26% I can purchase the best car in the showroom.
Surely this cannot be correct, if the customer is not educated in themes and will always go for the fancy car?
Yeah, we totally agree. When a customer purchases a multipurpose theme, they are pretty much ignoring the licensing and use the theme again on a new domain and not purchase the theme again.
Ah, One more point on this discussion; When you release a wordpress theme onto the marketplace, you literally have around 7-14 days to try and get the theme onto the ‘Popular Items’, and this can all change depending on how many Themes Envato release at the same time as the one you release.
Hi there Community, Myself and our team have been authors on Themeforest now for around 18 months and we have enjoyed some success with selling our themes, but over the last few months I have been asking myself some burning questions.
So, I now pose these questions to the wider community to see what your response is and if you think anything will change?
Q: With the emergence of Multi purpose themes, is the value of the single theme market, on a downward curve?
My Answer: I still feel that individual themes have a place on Themeforest, BUT (And this is a big ‘BUT’) as more and more multi-purpose themes are released and become top sellers each week, I think there will be a much bigger impact on individual themes. I also feel that the cost and time involved to develop a successful single theme, is a better business proposition for the authors if the theme has some success.
Idea for Solution: I personally think that the time is coming for a new category on themeforest that caters for multi-purpose themes, so that customers and authors can have the separation of these themes form single themes. This will allow the single theme market to still have a place. I also think that this will aid authors who do not have the capacity to create multipurpose themes, to still get there themes seen on the market place if a customer is purposely after a single theme.
Since we have been authors on the market place, we have found the importance of getting onto the popular items each week is the holy grail, to a successful theme, so it would be good if Envato and authors put their minds together to find a way in which BIG multi purpose themes are not going to flood the market over the coming months and years.
If I can explain a little more, we have a successful web design company in the UK and a development team in vietnam, as time moves on and we try to create multi purpose themes to try and compete with other large companies, the question will have to be asked, is it worth creating themes anymore if there is no profit in them and only a few themes make it to the popular items page. At some point there will need to be a way to separate
Hope this makes sense and would love to hear your responses.
Q: Should multi-purpose themes be priced a little higher, so not to de-value the single theme
My Answer: Yes, at the moment, there is only $15 difference between the single theme and a multi-purpose theme, so for a UK base buyer, this is only £8, so they will never choose the single theme as an option if the price point is not reflecting the amount of work and features in a multi-purpose theme.
Looking forward to see the feedback on this discussion.
Thanks again, The CMSSuperheroes Team
Hello, we just finish second wordpress theme but with this theme i got some feedback from Reviewers:
where i cant find it
3, Make sure the CSS file is well documented with proper table of contents. ex: http://www.smashingmagazine.com/2008/05/02/improving-code-readability-with-css-styleguides/
<<<< Could you please give me some tips?
4. Maximum allowed custom image sizes is 8. http://envato.d.pr/1ZFp/15i0FeBy
Thank you so much! this is our demo: http://goo.gl/EizoEH