Posts by Dream-Theme

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says

I’m starting to feel like a troll :(


Great files do pop up from time to time, but they need to be exceedingly higher quality and fill a new niche – what this site lacks is creating competition between existing niche files – to keep content new and fresh. Instead the niches become stagnant with same files which don’t change over years.

Sorry, I’m not getting the point. You’re not happy that new items needs to be better than old ones to complete with them?


Reduce exposure to top files could be done by small tweaks to search algorithm to show more new files.

Like user sorts by sales number and Avada is missing? :D

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says



IMO, fundamental problems are:
  • unequal exposure time on homepage for new items;
  • unequal chances of getting to Top Sellers for themes released in last half of the week;
  • too many clones.

Last point will not change since Envato needs to retain its near-monopoly status. Pure business.

Fitst two can and should be made more fair.

But when I’m reading “Remove sales counter! Remove Top sellers!!”... Sorry guys, this already have nothing to do with marketplace itself.
Absolute true! Reduce sale and traffic of elite/top items is so bad idea. Just try to make a good item. Like Avada and Salient!

The conversion rate, rough estimate of quality in Google Analytics terms is 0.5 – 1.7 of unique visitors in the items of my portfolio. Let’s assume that in the marketplace there are items much better and worse (not sure :) ), so the conversion rate would be in the range of 0.2% – 3% of unique visitors. So theoretically if traffic is spread equally between the items the sales will fall in the range of 500 – 15000, not 100 – 40000 as it is now.

The exponential success/failure of the items in both ends of the spectrum is fueled by the current site structure and search entirely based on sales.

Nikolay

Like it or not, but “great” items are pipping in the top sellers. And yes, due to their quality they will generate more sales than “average” items. This is WIN-WIN both for Envato and Authors who focuses on their items quality/functionality/uniqueness.

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says


And can you, please, be more specific what is “Slightly reducing exposure”? Thanks!

Not technically possible but there is a flexible way:

Add another popular section that shows only top sellers of latest 2-3 weeks. Part of buyers will be interested in such thing. Actually this section not necessarily needs a separate page. Can be added as a sub page within popular items page.

IMO, refreshing top sellers every 24 hours will be better. Anyway this does not answer the “what is “Slightly reducing exposure”?” question :)

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says

[...] Take udesign theme.

Most new themes have at least the same functionality if not more these days, most new themes are more modern in design, yet udesign still sells between 120 – 150 a week.

This is only because they are within the top sellers list, if they were not in there then I bet my house it would not make half as much. [...]

It’s not. It’s because this theme is polished, reliable and has good support. Moreover it has numerous reviews and links to it. It appeals to certain group of buyers and it’s successful among them. As soon as something from above will fail, udesign will fall of the Top Sellers. Theme does not need to sell less because it was released couple of years ago.

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says



^The keyword is “reduce” exposure – not “remove” exposure to top files. If one mentions pushing focus to new files, top authors read that as “remove” or “massive drop in sales” ;) Main area of improvement is bringing more “balance” to the system between new files and older files.
Why exposure for top sellers must be reduced? Please be as honest as you dare ;)
Honest opinion:
  • Achieving high sales from years back when exposure times on home were longer gives a distinct advantage to topsellers today, since search can be filtered by sales, and we all know this site is all about sales volume as many areas are sorted or can be sorted by sales
  • Top sellers exposure on the site ranges from 7 days or 3 months or unlimited (top authors lists), where as new authors files range between 12hrs to 2days.
  • Because topsellers have higher incomes, they can afford outside advertising to drive further sales, and since Envato fails at promoting exposure to new authors who can’t afford outside advertising, this is another distinct advantage
  • Slightly reducing exposure to top sellers won’t dramatically effect their sales / turnover ratio, however slightly increasing exposure to new authors will dramatically improve their sales / turnover ratio

Theoretically this all sounds right and true. But reality is different. Great new items are always popping in the Top Sellers. If you’re following new items and trends on TF, you know it :) Kriesi already told more than enough about it.

And can you, please, be more specific what is “Slightly reducing exposure”? Thanks!

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says

^The keyword is “reduce” exposure – not “remove” exposure to top files. If one mentions pushing focus to new files, top authors read that as “remove” or “massive drop in sales” ;) Main area of improvement is bringing more “balance” to the system between new files and older files.

Why exposure for top sellers must be reduced? Please be as honest as you dare ;)

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says
IMO, fundamental problems are:
  • unequal exposure time on homepage for new items;
  • unequal chances of getting to Top Sellers for themes released in last half of the week;
  • too many clones.

Last point will not change since Envato needs to retain its near-monopoly status. Pure business.

Fitst two can and should be made more fair.

But when I’m reading “Remove sales counter! Remove Top sellers!!”... Sorry guys, this already have nothing to do with marketplace itself.

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says

Hey guys,
I’m following this thread for quite a while.. and it’s a real shame to watch how necessary and useful topic becomes an exposition of peoples ugliness, jealousy and selfishness:

“Hmm, my stuff is not selling. Maybe it’s not good enough? Nah, it’s all those nasty top selling items.”

SOME OF YOU instead of making your products better, just want your fellow authors to have less sales so it does not hurt your ego. Bravo!

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says

I’m not sure if anyone cares that much but I’d be more than happy to show the progress of the hackintosh

Don’t know about others, but I’d love to read / see pictures about work on your Hack :)

893 posts
  • Power Elite Author: Sold more than $1M on Envato Market
  • Has been part of the Envato Community for over 4 years
  • Has sold $2M+ on Envato Market
  • Made it to the Authors' Hall of Fame
+5 more
Dream-Theme says

IMO building uber-hackintosh among other benefits is also a great hobby-project. If you have time and inspiration – go for it. :)

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