Posts by Dream-Theme

626 posts
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Dream-Theme says

... I’ve shown you couple of absolutely new items that got to Top 10.

626 posts
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Dream-Theme says


Great files do pop up from time to time, but they need to be exceedingly higher quality and fill a new niche – what this site lacks is creating competition between existing niche files – to keep content new and fresh. Instead the niches become stagnant with same files which don’t change over years.

Sorry, I’m not getting the point. You’re not happy that new items needs to be better than old ones to complete with them?
Keyword “exceedingly” New files basically have to be the best file on the marketplace to compete with entry level top seller files. 5 years ago you could upload a file at the same level and it would be fair competition.

Sorry, cannot agree 100%. http://themeforest.net/page/top_sellers – there are enough new items.

Edit: Especially pay attention to 7 and 8 place ;) Is it enough?

Even here http://themeforest.net/category/wordpress you will see items that stands out.

Edit 2: + I’m still not getting why “same level” item should be competitor to original one. IMO to compete “new” MUST be better than “old”. Otherwise why would you need “new”??

626 posts
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  • Bought between 10 and 49 items
Dream-Theme says

Great items appear in the rankings for sure but in lower position than they should be :). So you may as well be a victim of the current system. :)

A small glance into my portfolio will prove that I was “victim” many-many-many times :) Oh wait, it’s just because my items (well at least most of them) were/are not good enough for “popular” flies!

626 posts
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  • Power Elite Author: Sold between 1 000 000 - 1 999 999 dollars
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Dream-Theme says

What I’m saying is keep the exposure to new files consistent over the years, so that whatever files become popular, it will be fair and even the playing field between new top sellers and old top sellers and create more balanced competition.

+1 for for more balanced exposure for new files. But more exposure will not guarantee that item will become “popular”. Again, Kriesi already wrote about it.

626 posts
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Dream-Theme says

Edit: Regarding refreshing every 24 hours, that also needed but looks like that will still not solve the problem of “how an item of 9 hours initial exposure can receive competitive sales to reach weekly popular”. This is where we need a separate popular section dedicated for new items alone.

That’s where more fair distribution of exposure on the homepage comes in.

626 posts
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Dream-Theme says

I’m starting to feel like a troll :(


Great files do pop up from time to time, but they need to be exceedingly higher quality and fill a new niche – what this site lacks is creating competition between existing niche files – to keep content new and fresh. Instead the niches become stagnant with same files which don’t change over years.

Sorry, I’m not getting the point. You’re not happy that new items needs to be better than old ones to complete with them?


Reduce exposure to top files could be done by small tweaks to search algorithm to show more new files.

Like user sorts by sales number and Avada is missing? :D

626 posts
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Dream-Theme says



IMO, fundamental problems are:
  • unequal exposure time on homepage for new items;
  • unequal chances of getting to Top Sellers for themes released in last half of the week;
  • too many clones.

Last point will not change since Envato needs to retain its near-monopoly status. Pure business.

Fitst two can and should be made more fair.

But when I’m reading “Remove sales counter! Remove Top sellers!!”... Sorry guys, this already have nothing to do with marketplace itself.
Absolute true! Reduce sale and traffic of elite/top items is so bad idea. Just try to make a good item. Like Avada and Salient!

The conversion rate, rough estimate of quality in Google Analytics terms is 0.5 – 1.7 of unique visitors in the items of my portfolio. Let’s assume that in the marketplace there are items much better and worse (not sure :) ), so the conversion rate would be in the range of 0.2% – 3% of unique visitors. So theoretically if traffic is spread equally between the items the sales will fall in the range of 500 – 15000, not 100 – 40000 as it is now.

The exponential success/failure of the items in both ends of the spectrum is fueled by the current site structure and search entirely based on sales.

Nikolay

Like it or not, but “great” items are pipping in the top sellers. And yes, due to their quality they will generate more sales than “average” items. This is WIN-WIN both for Envato and Authors who focuses on their items quality/functionality/uniqueness.

626 posts
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Dream-Theme says


And can you, please, be more specific what is “Slightly reducing exposure”? Thanks!

Not technically possible but there is a flexible way:

Add another popular section that shows only top sellers of latest 2-3 weeks. Part of buyers will be interested in such thing. Actually this section not necessarily needs a separate page. Can be added as a sub page within popular items page.

IMO, refreshing top sellers every 24 hours will be better. Anyway this does not answer the “what is “Slightly reducing exposure”?” question :)

626 posts
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Dream-Theme says

[...] Take udesign theme.

Most new themes have at least the same functionality if not more these days, most new themes are more modern in design, yet udesign still sells between 120 – 150 a week.

This is only because they are within the top sellers list, if they were not in there then I bet my house it would not make half as much. [...]

It’s not. It’s because this theme is polished, reliable and has good support. Moreover it has numerous reviews and links to it. It appeals to certain group of buyers and it’s successful among them. As soon as something from above will fail, udesign will fall of the Top Sellers. Theme does not need to sell less because it was released couple of years ago.

626 posts
  • Power Elite Author
  • Power Elite Author: Sold between 1 000 000 - 1 999 999 dollars
  • Has been a member for 3-4 years
  • Author had a File in an Envato Bundle
  • Exclusive Author
  • Referred between 200 and 499 users
  • Bought between 10 and 49 items
Dream-Theme says



^The keyword is “reduce” exposure – not “remove” exposure to top files. If one mentions pushing focus to new files, top authors read that as “remove” or “massive drop in sales” ;) Main area of improvement is bringing more “balance” to the system between new files and older files.
Why exposure for top sellers must be reduced? Please be as honest as you dare ;)
Honest opinion:
  • Achieving high sales from years back when exposure times on home were longer gives a distinct advantage to topsellers today, since search can be filtered by sales, and we all know this site is all about sales volume as many areas are sorted or can be sorted by sales
  • Top sellers exposure on the site ranges from 7 days or 3 months or unlimited (top authors lists), where as new authors files range between 12hrs to 2days.
  • Because topsellers have higher incomes, they can afford outside advertising to drive further sales, and since Envato fails at promoting exposure to new authors who can’t afford outside advertising, this is another distinct advantage
  • Slightly reducing exposure to top sellers won’t dramatically effect their sales / turnover ratio, however slightly increasing exposure to new authors will dramatically improve their sales / turnover ratio

Theoretically this all sounds right and true. But reality is different. Great new items are always popping in the Top Sellers. If you’re following new items and trends on TF, you know it :) Kriesi already told more than enough about it.

And can you, please, be more specific what is “Slightly reducing exposure”? Thanks!

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