Posts by EricSchwartz

167 posts
  • Member of the Envato Team
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EricSchwartz
Envato team
says

Hey everyone! New Video Media Licenses are now live!

READ FULL ARTICLE:
Brand New Video Media & SFX Licensing Now Live
167 posts
  • Member of the Envato Team
  • Joined us in one of our Envato Live Events
  • Located in Australia
  • Has been part of the Envato Community for over 1 year
EricSchwartz
Envato team
says

Hey everyone! New SFX Licenses are now live!

READ FULL ARTICLE:
Brand New Video Media & SFX Licensing Now Live
167 posts
  • Member of the Envato Team
  • Joined us in one of our Envato Live Events
  • Located in Australia
  • Has been part of the Envato Community for over 1 year
EricSchwartz
Envato team
says

Hey Phil, you’re correct, this is not an allowed use, and is specifically prohibited.

See Clause 11 of the Music License:

You can’t use the Item in applications allowing an end user to customise a digital or physical product to their specific needs, such as “on demand”, “made to order” and “build it yourself” applications. You may use the Item in these ways only if you purchase a separate license for each final product created using the Item.

The End Product here is the customized video slideshow that incorporates the music. Not the app itself – that’s simply the means to the end. So if they wanted to use AudioJungle music they would need to purchase one license for each final video slideshow created that uses your song.

Hope that helps!

167 posts
  • Member of the Envato Team
  • Joined us in one of our Envato Live Events
  • Located in Australia
  • Has been part of the Envato Community for over 1 year
EricSchwartz
Envato team
says

Hey Everyone,

Quick update to let you know we’ve split out the placeholders into “Media Placeholders” and “Text Placeholders”. We’ve also left in the ability to enter multiple values if you include different project file versions.

So for instance if your item included a project file with only 10 text placeholders as well as a version with only 10 media placeholders, you would enter:

  • Text Placeholders: 10, 0
  • Media Placeholders: 0, 10

We’ve also added an “N/A” option for the Length attribute. So if your item doesn’t include any project files with pre-built sequences you can simply choose “N/A”.

Hope this makes more sense and works for everyone!

167 posts
  • Member of the Envato Team
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  • Located in Australia
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EricSchwartz
Envato team
says

Hey everyone, let’s chat “Placeholders”!

So we’ve been discussing the feedback so far, and thought we’d explain why we went this direction, some pros and cons, and try to get everyone on the same page.

Why not separate text vs. media placeholders?

We considered doing so, and could still possibly go in this direction, however there are a few important reasons we decided to keep it more general/universal.

  1. Capturing both multiple template versions as well as multiple types of placeholders adds a layer of complexity that makes it difficult to capture and represent in a clear way. We decided it was more important and useful to focus on capturing multiple template variations rather than different types of placeholders.
  2. Even if text and media are captured separately, it still doesn’t really tell a buyer how or in what order they are used. What if the text and media are used together on the same slide? So again we opted for a more general “content placeholder” approach, where for instance a captioned image would be treated as one single placeholder, rather than two separate ones.

So how should we enter the # of placeholders?

Consider a slideshow or video display project. If the template contains 20 scenes/slides of replaceable elements, you would enter “20” placeholders. Regardless of the fact that some may be text, some may be media, or some may be both.

Say you had a video trailer project that alternated between 10 text tag lines and 10 video cutscenes. Rather than entering “10” for text and “10” for media, which could be easily misinterpreted as 10 captioned slides, you’d simply say the project has “20” placeholders.

@felt_tips I had a look at your “Delicious” project, and how you captured the placeholders there is exactly how we intended it and how we believe it will be interpreted.

That all being said…

Does this clarify things for everyone, or do you still prefer to see text and media placeholders as separate attributes? Let us know what you think :)

167 posts
  • Member of the Envato Team
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EricSchwartz
Envato team
says


As for other marketplaces reselling your items as-is, that has always been clearly prohibited and seems like a clear license/copyright violation which should be reported to support.

They are reselling the end product, i.e. the rendered video of my animation. Using my templte for a client is not against the license terms, but offering it to multiple clients was, because there was only a single use license available.

If we are offering multi use licenses in the future we have to make sure these uses are forbidden, where another person offering a customized logo sting for the same price as the license costs – to multiple clients.

Yes so using an AE template for multiple customized end products would be a license violation (you would need one license for each end product), and if you see a site offering this it should be reported. We’ve also added further clarification about “on-demand” use restrictions which you can see in the new licensing table on the blog post.

It seems like your concerns are more about video templates, which will remain single use only under the Regular and Extended license for now, so nothing to worry about here. The new multi-use license is only for stock video media items.

167 posts
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EricSchwartz
Envato team
says

Not so sure if these license changes are good or not. I’m not affected yet as I have mainly AE projects, but offering a multi-use license will require some clear restrictions. We already have a lot of problems with other marketplaces selling our works multiple times with one license for a fraction of our license price.

Hey Creattive, the new license terms and landing page table (which you can see in the blog post) definitely has greater clarity into intended usage.

As for other marketplaces reselling your items as-is, that has always been clearly prohibited and seems like a clear license/copyright violation which should be reported to support.

167 posts
  • Member of the Envato Team
  • Joined us in one of our Envato Live Events
  • Located in Australia
  • Has been part of the Envato Community for over 1 year
EricSchwartz
Envato team
says


I did not understand why after effects files are not :( Is there any reason why stock footage and motion graphcs and sfx category only :(
That’s right… any licensing options changes in After Effects (Cinema4D, Apple Motion, etc.) category planned any time soon?

Hey guys, thanks for asking :). As we’ve said licensing is one of the areas we’re actively exploring, but unfortunately I don’t have any concrete details for you around plans for After Effects or other template licensing.

As mentioned in the blog post, this particular roll-out was more focused on media content, and addressing some of the bigger licensing issues here that needed to be brought to a more relevant and industry standard level so that we can be in the best position to serve and continue to grow this area of the market. So we’ve opted to make these new Video Media licenses available as soon as possible.

167 posts
  • Member of the Envato Team
  • Joined us in one of our Envato Live Events
  • Located in Australia
  • Has been part of the Envato Community for over 1 year
EricSchwartz
Envato team
says

Thanks everyone for all the feedback and general suggestions! To answer some of the questions:

Pricing
There’s no current plan to change base price or pricing scheme for SFX with this initial roll-out. As mentioned in the blog post, the primary goal here is to bring our licensing usage and pricing to a more industry standard level so that we can be in the best position to serve and grow this area of the market. We believe that this new licensing model will not only boost the number of upper-tier license purchases authors like yourselves receive, but also help attract more overall customers and sales for your items to provide you the greatest possible earnings potential.

Keep in mind our pricing strategy looks at everything from the value of the author’s work, to the relative value to buyers, internal market forces, external market factors and competition, elasticity of the marketplace, historical trends and outcomes, long term growth, and more. We will of course be monitoring and evaluating the roll-out very closely and feed this information into future pricing considerations.

SFX vs. Music
As mentioned in the blog post, we’ve chosen to license SFX under this 2-tier single/multi-use structure rather than under the Music Licenses structure as it is more consistent with industry standards and what buyers expect to see for sound effects. As you know Music has very unique licensing needs, and treating SFX the same as Music here would not be in the best interest of your SFX content.

167 posts
  • Member of the Envato Team
  • Joined us in one of our Envato Live Events
  • Located in Australia
  • Has been part of the Envato Community for over 1 year
EricSchwartz
Envato team
says

Correct me if I’m wrong, but after I update the new content for the old item I do not see anywhere the information about universal expressions in the item description section. The other new elements are viewable.

Thanks Orpheus, we’re looking into this issue!

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