Posts by EricSchwartz

108 posts
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EricSchwartz Envato team says

Hey everyone, thanks for carrying on the discussion over the weekend, there’s been many great points and it’s clear that you all are able to see both sides of this complex issue.

It seems that the conversation is centering around 4 main issues, on which I’d like to provide some additional context here:

Pricing

We understand many of you have seen higher fees in your bespoke work or other custom or boutique licensing placements outside of AudioJungle. And when you compare those type of deals to the new pricing, it may understandably seem low. However if you take a look at the wider royalty-free stock music industry you’ll find that these new price points are quite competitive (less than some, yet more than others) in both usage and value.

As we’ve said, it’s always going to be a challenge to strike the right balance here. While there may be some users willing and able to pay a more premium price, there are many, many more who wouldn’t otherwise have access to affordable, quality music for their projects (or would simply go elsewhere to find it). Based on all of our market analysis both internally and externally, at this time we feel the current pricing model will be able to provide the best balance of value and accessibility for buyers in a way that maximizes potential earnings for the author community. As with all pricing initiatives we will be monitoring this closely.

PROs

Unfortunately we don’t have any complete answers here, as it is still something we are researching and evaluating. To sum up the main points around this issue:

  • We know that PRO allowance is very high on the list for AJ authors.
  • Broadcast users aside, the average small website/business owner is likely to be directly on the hook for additional PRO fees.
  • There is a significant demand for non-PRO affiliated music
As many have pointed out, PROs are a much more complex issue than it may seem. While we recognize the relationship between PROs and licensing, particularly regarding broadcast, we know the community has been waiting for progress on licensing and have chosen to proceed with the new licensing in the meantime rather than delay it further simply on account of the PRO issue.

Additionally, I want to emphasize that we view PROs as a separate issue to pricing, and are under no pretense that simply increasing top tier license prices will serve as a substitute here or make it go away.

Removing “commercial” use

This is something we’ve put a lot of research and discussion into, and defining commercial use is actually a much more complex and difficult issue than it may seem when you consider all of the direct and indirect ways money and commerce can flow around an end product. Ad monetization, freemium content, in-app purchases, subscriptions, free and paid versions, direct purchases, paid access, subscriptions, underwritten/sponsored products, free access by a commercial business, etc—all make for a very muddy definition and understanding of commercial use. We’ve seen with the current Extended License / Regular License split in this way that this is not the most effective means of capturing more premium uses with music.

All in all, we feel that not specifically distinguishing between commercial and non-commercial use in this way will make our licensing much clearer to understand, and more accessible for general buyers. Additionally, this will reduce the barrier of entry for commercial projects just starting out, who may not be making any money yet, such as a brand new app developer or a YouTube partner making $0.02 a week on their first few videos. We feel there is more value in enabling the individual or small business just starting out a commercial venture, and that this more inclusive approach will result in a wider audience and more overall sales for authors, thereby benefiting the entire community in both directions.

However, this is not to say we have overlooked commercial use entirely, but instead we’re choosing to focus on more specific and music-related “commercial” uses (e.g. Mass Reproduction), using more easily defined and understandable mediums. In the case of a new app developer for instance, the Mass Reproduction license in this way covers the bigger (and therefore most likely commercial) uses here, without getting bogged down in commercial definitions.

We do also recognize that there are potentially other specific commercial uses that could be covered with additional tiers, however we feel that focusing on these 3 more major tiers with the more inclusive base license here is the best approach for this major update, and any additional tiers will be best considered for a future stage.

Broadcast use in the base license

Again competitive market analysis of stock music licensing sites – looking at where most buyers base their decisions – also supports having some limited broadcast usage available in the base license. As a number of you have pointed out, while it’s easy to focus on the major brand campaigns, there are many more smaller broadcast uses and local business ads that may not otherwise have the budget or access to affordable, quality music for their productions.

An audience size of 1 million is not as large as it may seem, typically only covering local uses and smaller market areas such as a small to medium sized city in most cases. Larger cities and metropolitan regions will typically fall in the next higher broadcast tier, and national broadcast campaigns (which were previously accessible for $18 under the RL) will now be a much more competitively valued top tier use.

Please feel free to continue the discussion here and we’ll do our best to address specific points and questions that come up throughout the week.
108 posts
  • Member of the Envato Team
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  • Joined us in one of our Envato Live Events
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EricSchwartz Envato team says


quick question, can submissions be made with psd? :) Like what i mean to say is that it will all be done with vector shape tool and layer styles and stuff, will it be a problem? :)
ya i also wanted to know the available formats we can submit the works.. please explain or make things clear?

Hey shrikant, see loungekat’s response here, at the bottom of page 1 on this thread.

I’d also recommend reading through the submission requirements knowledgebase article, as well as having a closer look through the example items we listed in the announcement and at the other items in the Game Assets category to see what types of items we’re looking for.

Hope that helps!

108 posts
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EricSchwartz Envato team says

I have question… And I needs your answer so I can go to bed… I’ve uploaded game background as side scrolling theme. My previous game background and game assets with same method are fine. But now I got problem with it. I’ve to debate it with reviewer and still in review right now… A note from reviewer, it has to be seamlessly repeating background for side scrolling theme. In my opinion, making seamlessly repeating background in one page is okay, but it’s too short in repeating. In my case, I’ve made 3 samples background. And yes it’s not seamlessly repeating when I export it to flat PNG. But I’ve included the main file as separating background sheet. And it has seamlessly repeating like the ground or fence background. I’ve reuploaded it again with separated PNG in layers now. Usually buyer asked the separated PNG background in layers though the vector files are layered. Why this should be a problem? Please give me the best solutions so I won’t get the problem in future. Thank you.

Hey kemotaku, I sent you a message via your profile :)

108 posts
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EricSchwartz Envato team says



See that’s what I was thinking as well BladeEmpireRecords.. Submitted for review, or submitted for the contest?

Eligibility is based on the date your item is submitted to the marketplace. If you are soft rejected and resubmit, we go by the date of the final submission that leads to approval.

So as long as you submit your item to the marketplace by the end date of the contest, you’re good to go! We usually wait a week or so after it closes to make sure all files have been processed through the queue.
If I submitted to the marketplace in early August, but I made changes and resubmitted in the interval from 25 August to 7 October, my item will be leads to approval or me need remove my item from the market and re-submit?

Sorry MaxPov, the contest is for new items only. We are referring to the initial submission/approval date here, updates do not qualify.

Please do not delete your items and re-upload either as they will be rejected, the marketplaces do not allow authors to re-upload previously deleted items.

The good news is that there’s still plenty of time to compose another! :)

108 posts
  • Member of the Envato Team
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EricSchwartz Envato team says



I’m really excited about this contest and I started working on a composition today. However, most of the examples for the type of trailer music that is needed is very epic in nature. Is it okay to write a more cinematic yet sentimental or adventurous style of trailer and still be qualified for the contest?
Yes, the trailer music does not necessarily have to be epic (that is simply more common), but it should be composed for trailers in that it has a nice dramatic arc and structure to it that works well for this type of cinematic production. In other words, a simple underscore is not likely to stand out. All of the trailer music for this contest will be judged together, by the community.
Okay, thank you for clarifying. I really like trailers that start off simple or mysterious and then swell into something with a little more flourish, so that’s what I’m going for with mine. Looking forward to hearing everyone’s work!

That sounds like a great plan!

108 posts
  • Member of the Envato Team
  • Sells items exclusively on Envato Market
  • Joined us in one of our Envato Live Events
  • Located in Australia
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EricSchwartz Envato team says

I’m really excited about this contest and I started working on a composition today. However, most of the examples for the type of trailer music that is needed is very epic in nature. Is it okay to write a more cinematic yet sentimental or adventurous style of trailer and still be qualified for the contest?

Yes, the trailer music does not necessarily have to be epic (that is simply more common), but it should be composed for trailers in that it has a nice dramatic arc and structure to it that works well for this type of cinematic production. In other words, a simple underscore is not likely to stand out. All of the trailer music for this contest will be judged together, by the community.

108 posts
  • Member of the Envato Team
  • Sells items exclusively on Envato Market
  • Joined us in one of our Envato Live Events
  • Located in Australia
+1 more
EricSchwartz Envato team says

See that’s what I was thinking as well BladeEmpireRecords.. Submitted for review, or submitted for the contest?

Eligibility is based on the date your item is submitted to the marketplace. If you are soft rejected and resubmit, we go by the date of the final submission that leads to approval.

So as long as you submit your item to the marketplace by the end date of the contest, you’re good to go! We usually wait a week or so after it closes to make sure all files have been processed through the queue.

108 posts
  • Member of the Envato Team
  • Sells items exclusively on Envato Market
  • Joined us in one of our Envato Live Events
  • Located in Australia
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EricSchwartz Envato team says



these prices are not fair to authors vs the type of use.
Glad I wasn’t the only one thinking this!
And I’m afraid there’s another over here.

Hey guys, I understand pricing is a sensitive topic, and may not be quite what everyone was expecting or hoping for.

We arrived at these prices after a great deal of market analysis, community feedback, and internal review. As with the licenses themselves, it is always a challenge in striking the right balance, and bringing real value to both authors and buyers alike.

It’s important to keep in mind that as a high volume, non-exclusive stock music licensing platform, AudioJungle is unlikely to have the same type of rates that bespoke music or custom licensed material may see for similar uses. This focus on value, volume, and accessibility (along with the talent and quality the authors and music of course) is a big part of what has made AudioJungle such a success, and we believe we’ll see that continue here.

That all being said, as you know we are always actively monitoring and looking at how to best optimize pricing across all of the marketplaces, and will be very closely following the roll-out of the new music licensing with this in mind as well.

108 posts
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EricSchwartz Envato team says

Hi All!

Any problem if i out my item in this catgory – Music->Cinematic-> Dramatic, Action, Adventure and not this one AudioJungle > Music > Cinematic ?

If that is a problem how do I change it?

Tnx.

Yes, “Music > Cinematic” includes all its subcategories as well, so that’s are exactly where you should be uploading this type of music. Sorry if that was not clear, I’ve added a note on it in the announcement. :)

108 posts
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EricSchwartz Envato team says

My only thing is the standard license gives to much usage rights, maybe less than 1 million broadcast viewers or no broadcast at all, although local tv stations buy a lot from here and I know their budgets are tiny.

Well it will be interesting to see how the buying patterns play out. I wish the standard license wasn’t so encompassing, but I also realize that if we raise prices too much we’ll lose a significant amount of customers.

In our initial feedback with both authors and buyers, making sure we continue to take care of the “little guys” was an important point that came up on both sides of the conversation. Remembering that not all broadcast projects are popular national TV campaigns, we feel that including some limited broadcast usage in the base license to cover smaller broadcast projects will ultimately benefit the community, both in accessibility and in earnings.

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