Posts by EricSchwartz

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EricSchwartz Staff says

Hey everyone! I just want to clarify that the current marketing promotion is NOT part of the aforementioned pricing tests. As mentioned, we will not be publicizing these price changes to maintain the integrity of the tests and outcomes. Apologies for any confusion.

You can read more about the actual marketing promo here: http://themeforest.net/forums/thread/testing-a-30-discount-on-email-templates-for-7-days/122479

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EricSchwartz Staff says

Hey folks, I’m looking into it and will keep you posted with any clarifications.

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EricSchwartz Staff says

Hey Felt thanks for bringing this up! I’m looking into it and will keep you posted.

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EricSchwartz Staff says

Hello Everyone!

We’ve made a small, but important, change to our Tumblr pricing structure that now prices Tumblr themes with exceptionally advanced functionality into an elevated top tier of $30-35, according to our Review Team’s assessment. All Tumblr themes currently priced at $20 will rise to $30, and those at $21 will rise to $35, effective immediately.

We believe this price adjustment reflects both the high quality and demand for these themes, and hope the updated pricing encourages authors to continue building the awesome functionality that buyers are looking for.

Thanks!

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EricSchwartz Staff says


@CodingJack Unfortunately the nature of the tests makes this kind of direct communication prohibitive. The intention of this announcement was to serve as upfront notification that these tests will be occurring, and of what to expect. As the price changes will not require any action on an author’s behalf, we intend to keep this process as unobtrusive as possible. If any concerns arise over a specific price change, please bring them to support.
Unfortunately there are lots of authors who advertise their items and say things like “Buy now for only $9!”, and will now have to check their portfolios every day to see if a price change occurred. That may not seem like a big deal to some, but to those with large portfolios, it’s a fairly large task.

I’m curious, do you do this with your items? If so, do you use the Envato API? If the displayed price information is pulled from the API, it will update automatically whenever any pricing changes occur.

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EricSchwartz Staff says

Hi everyone, thanks for voicing your concerns. Please remember these tests are aimed at minimizing upfront impact on the community while ultimately maximizing overall value for the community.

Again rest assured these will be very targeted tests, each with a clear purpose – we will not be simply raising or lowering prices drastically or willy nilly for the sake of it. We will be closely monitoring the results to ensure the pricing strategy provides an overall community benefit.

Once each test is complete, based on the outcome we will either roll-back the items to original prices, or if the data supports it initiate a plan to roll-out a permanent price change to the rest of the items in that target category/price point.

To address some specific issues that have been raised:

@CodingJack Unfortunately the nature of the tests makes this kind of direct communication prohibitive. The intention of this announcement was to serve as upfront notification that these tests will be occurring, and of what to expect. As the price changes will not require any action on an author’s behalf, we intend to keep this process as unobtrusive as possible. If any concerns arise over a specific price change, please bring them to support.

@jonathan01 Hopefully the above clarifications have already helped to alleviate any major concerns you have. As per the membership terms and conditions, marketplace pricing decisions reside solely with Envato, and we will be continuing to exercise this discretion as we determine what is in the best interest of the community.

@chrisakelley Similarly per the terms and conditions we are not able to offer opt-in/opt-out of repricing. This will also ensure the tests are as organic and meaningful as possible without skewing sample groups and outcomes.

@bogdan_09 Each individual price test will not last for 12 months, we will simply be conducting these tests as needed over the course of the upcoming year.

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EricSchwartz Staff says

Hello Everyone!

Just a heads up that over the next 12 months, we will be conducting a series of pricing tests across the marketplaces.

Why are we doing this?

We are testing out some pricing changes to ensure they maximize sales, before we roll them out in larger volume. This will provide even more rigor to our pricing approaches with ‘live testing’ to be sure the effects on sales are positive.

It’s important that we get pricing right and optimized for both supply and demand as well as marketplace growth because it’s how we help both buyers and authors succeed!

What will happen next?

We will be testing a small sampling of items from target categories and price points, bit by bit over time. The first of the price tests will occur in ThemeForest, but will not be for WordPress items.

You may notice some items’ prices will go up, some will go down, and others will remain the same. We may also break away from the traditional $5 increments during these tests.

Please note that we will not be publishing these price changes before they occur. The price changes will be temporary and last just long enough for us to collect key information for use in our overall pricing strategy.

To keep these tests as organic and meaningful as possible, please refrain from calling out price changes or posting about your resulting item sales in the forums, or engaging in any other behavior that could unduly manipulate the data. If you have legitimate concerns about your individual items relating to a price change, please bring them directly to Envato support. Rest assured we will be tracking marketplace statistics very closely throughout this entire process.

We understand that price changes have a direct impact on you as authors and buyers, and we truly appreciate your cooperation and patience in accomplishing this important task! These smaller upfront tests will help us to minimize any non-optimal outcomes in the future, and ultimately ensure the marketplace is primed for even greater long term success.

Thanks so much!

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EricSchwartz Staff says

My understanding was that I could use the tracks to add lyrics to, its the only reason I found this site, this is what it says in the licence.. “You can modify or manipulate the Item. You can combine the Item with other works and make a derivative work from it. The resulting works are subject to the terms of this license. You can do these things as long as the End Product you then create is one that’s permitted under clause 3.”

Sorry @mrsleeroybrown, but you may not use AudioJungle music in stand-alone music tracks, such as adding lyrics to a track and distributing/selling it as your own song.

Clause #3b of the license terms: “an End Product is a work that incorporates the Item as well as other things, so that it is larger in scope and different in nature than the Item.”

Anything where you’re taking a piece of music and turning it into another piece of music is neither larger in scope nor different in nature than the item. As @MSVoy pointed out this particular case of adding lyrics to music is also clearly spelled out in the FAQ.

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EricSchwartz Staff says

We reached our deadline and this event is now over!

This particular Envato’s “Most Wanted” is now over! Thank you again for the excellent response and all the wonderful submissions! Winners will be announced in several weeks (please do not contact us about status of prizes). If you entered and haven’t already done so, be sure to sign the authorization form! Good luck! :)
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EricSchwartz Staff says

My next theme would have a WooCommerce, BuddyPress, and bbPress integration. A single theme can be eligible for both “Most Wanted” contest right? Thank you :)

Yes! We find that eCommerce & Social functionality go hand in hand, so we encourage everyone to consider this for their upcoming WordPress themes and enter to both contests for the greatest chance to win the most prizes! You could potentially cash in on up to $4,000 total for a single theme :)

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