@Gareth_Gillman – in licences we don’t have a little. We have it is shady or not. So my answer is YES it is and last 100 comments said the same YES it is. It is a bad practice YES it is. Themeco used an oportunity but Envato approved it. WHY?
you have no proof it’s shady, it could be all above board and legit, the Ugurus team found a niche to help them make money and teamed up with Themeco to do this.
If someone did this for Avada then they would be able to have a bigger webinar (imho) as I am forever being asked to customize Avada theme. Avada and X have both got an amazing marketing appeal and it was only time before marketers found the themes and began promoting them like crazy in this way.
IMHO it looks a little shady but it’s all above board…
Themeco have been asked to participate in a webinar about their theme, the webinar providers have bought licenses for people going on the webinar, there is nothing wrong with this. X has a massive reputation and the webinar providers have found a niche (which involves helping people build a site using X).
Now we don’t know if there is anything more sinister involved as it’s none of our business, they have made a business deal with someone they know, nothing wrong with that, someone spending $100k on your products need to know they can trust your product.
Now to have multiple deals lined up is also normal, they will be talking to lots of people at different times and the deals will come to fruition at different times as some are harder to complete than others.
Are Themeco paying people for the privilege of the deals? who knows but don’t jump to conclusions as they may all be above board and Envato wouldn’t let deals go through without a lot of checking (they would lose $100k in income if something were to happen).
There is so much speculation being spouted around and most of it will be hear say, very little will be true but at the end of the day, Themeco are a business and if they can get someone to pay $100k for their items then good on them.
In the long terms deals like this will help other Themeforest authors, users to the webinar will be told the theme is for sale on Themeforest and they will go look around TF and could potentially buy other themes (the webinar is aimed at web designers) so going forward it’s very good for X but also every other author.
Get our of your little self centred bubbles and see the huge benefits stuff like this can do, and start looking at opportunities for stuff like this, you may never get 2000 sale deals but you could be able to get smaller 50/100 theme deals.
brandall saidAnd why would they invest more than $100k for a free webinar related to a particular theme?
Also, I have no doubt that the uGurus guys can afford this. They sell classes that cost thousands of dollars, and always seem to have a full slate of students, along with the products they sell on their site.
But I also wouldn’t be surprised if they got some sort of discount for purchasing that many copies. Honestly, it would be a shame if they didn’t.Brent
because they are upselling their own courses, so hope to make that back e.g. their courses (on the ugurus site) are $197, to make their $100k investment back, they only need to sell 500 courses, with 2k people on the course, only 1 in 4 need to buy a course, but some may buy more than 1.
It is not the first or last bulk purchase Envato have facilitated (a slider on cc was a big one) and is good for Envato and the author, a client wants X number of licenses (so many reasons why they could want this) so Envato facillitate the sale and when you’re spending $100k you will be getting some form of discount on the price, it’s economics and business 101… If I went to mercedes and asked to lease 1 car I would get their normal price but if I wanted to lease 100 cars then I would get a better price.
There is also nothing wrong with what Ugurus are doing, they have bought licenses and giving them away to users in their webinar, it’s the same as a magazine buying a copy and giving it away to their readers who subscribe. As long as the licenses are paid for and they are given away as part of a package then the Envato rules say they can.
Sales would be slightly slower since prices went up 20% for EU buyers, they are probably a fair slice of the buyer market – I’m guessing about a quarter. IMO Envato should have absorbed the VAT, and left the prices unchanged.. when starting a marketplace business they should have been aware of VAT obligations from the beginning, and this is microstock, so adding 20% more is actually a huge amount, which will definitely turn away some customers. Anways, what’s done is done
Envato and no one else saw this coming, Envato has always paid VAT in Australia for AU buyers but no one expected an EU wide VAT system.
Would you be happy losing 20% of your income DS because some jumped up, overpaid farts in government decide they want you to charge VAT? Nope I wouldn’t either. The VAT is a buyer tax, so imho buyers should pay it. I pay VAT on a lot of stuff I buy but most companies absorb it into their pricing e.g. shops but some like Envato, as they sell worldwide can’t do this, so the only way is to add it on for the buyers that are affected.
Envato is a business and losing a fifth of it’s income could have disastrous effects.
I am quite certain that we have far less impulse buyers then before. But there are many other issues. Back to april sales guys, this week is as predicted weird. Started normally, but today just awful, Easter is at the door
it’s a national holiday in the UK (and so is Monday) so could be a reason, (I am not sure if it is in other countries)
Ubermenu can do this – http://sevenspark.com/docs/ubermenu-3/settings/menu/transitions and a little customization
... you all keep asking why sales are falling, buyers keep telling you, but it’s like you put your hands in your ears and tell us we deserve to be paid more…
Correction; a handful of authors in this thread are complaining/asking. The majority of authors are NOT. I for one can say that even with the added VAT, we have had a record month last March. So all of this is definitely not true across the board.
I purchase quite a lot of stuff from the marketplaces as well, and I have absolutely no problem with the increased prices. The prices, even with the added VAT, are still some of the lowest in the market, and if you run your business right, you should have absolutely no problem offsetting the increased costs towards your clients.Furthermore, since you’re based in the UK and claim to be a business, you will be able to get all the paid VAT back, so this should not be an issue for you.
Large business that are VAT registered maybe, smaller one’s can’t claim it back.
Put those hands in your ears and pretend you are happy mate, you may of had a good month, good on you, but I wonder if more people like me who have now pulled away from buying anything (other than the stand out products) how many more sales you would of had
The truth is as already mentioned, there are sales, but people are pulling back as we have seen increases of around 30-40% in the past 12 months on the price, I can pull invoices to prove it. So stop fighting buyers, listen to why sales could be higher and many sellers here are showing concern, they know deep down I am right.Only very special items will get my purchases now, no longer will I buy themes and support people in the hope one day I would use them. That’s the difference, impulse buys are over for me and probably most, that’s why sales are falling.
I am not aware of price increases across the board except WordPress themes which regularly get their prices updated when the author adds new features (woocommerce, buddypress etc) to the theme and then they only go to a maximum of $63. The vat was only price increase that I am aware of for the last 18 months or so.
I understand what you’re saying that you will be buying less items on a whim, e.g. you won’t buy because it looks nice, I am the same, I only buy when I have a specific need for an item, and that’s done when a client wants something cheap to get a website together.
At the end of the day you are free to spend your money as you wish but the prices here are still a lot better than anywhere else, you have so much better choice and overall the support is much better. Unfortunately it’s a part of life where prices have to rise, there are 2 businesses earning from your purchase, Envato and the author, they both need to earn to provide the site and it’s services but also the author needs to earn to pay their bills. Being honest I would be happy to pay upto £100 for a theme as it saves me so much time and effort in building themes, but I can easily charge that back to my client so I am still making a decent profit.
I don’t believe the lack of sales is down to cost, it might be a factor for a small majority but the vat only affects eu buyers so there must be something else happening, and I think it’s saturation, there are more items, more authors to choose from that the sales are being spread a bit more thinly between them, buyers are buying newer items instead of older items, they are buying wp themes instead of html, and are taking longer to make a decision (I have 6 purchases made to be done but waiting on the client to confirm the choice and make payment to me).
There are too many variables to blame on just price, and I don’t think we will ever know one reason for it as there can be multitudes of reasons.
well blame Envato and the fact they increased prices to us buyers then slapped VAT on top of that too, it now makes the themes too expensive. I have purchased several hundred but won’t buy like I used to, it will have to be something very special for me to pay a 35% increase on last years prices. Other customers feel the same, that’s why you are suffering.
Envato didn’t have a choice to put the VAT on, it’s the EU who decided they need more taxes being paid. At the end of the day, you will be paying VAT when buying from other businesses so it’s no different, and most of the other markets have or will add the vat on.
You pay around $70 / £40 for a theme, that won’t get you an hour of a decent dev in the UK, (I charge more than that) so it’s not like it’s a bank breaker, unfounately doing business does mean costs will rise over time