Posts by Gareth_Gillman

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Gareth_Gillman
says


where would the limit be? There are literally hundreds of woo extensions and then thousands of wp plugins so which ones would the developer have to test with to make sure the theme works.

To diagnose your issue, do the plugins work on a default wp theme, if so then it’s your theme issue. Speak to the developer and let them know with a url and screesnshots of the issues e.g.

x is too small

y doesn’t show

Also remember the theme is meant to be a starting block which you can build the site from so will always need customizations, most developers would be happy to help you sort issues by pointing you in the right direction or helping with the modifications.

Hey Gareth,

There’s about 200 official extensions on Woothemes, out of which only a handful displays externally. As such, developers should ensure themes are fully compatible with some essential extensions, rather than not support them. After all, if you’ve purchased a theme from woothemes, the extensions work well and fine.

but that means I (as a developer) need to buy a license for the plugins just to make sure my themes work with it, and will I get that cash back? Probably not as a tiny number of people will be using the plugins.

As I said, your best bet is to speak to the dev and let them know the issues so they can look into it, if they fix them then good job otherwise you may need to pay a developer to help you out, as at the end of the day, developers can’t test every plugin for WP / woo and unless the theme says it works with the plugin then the developer doesn’t have to make it work.

It’s one of the “flaws” with buying pre-made themes, it’s not built to your exact needs so you will need to get issues fixed.

1003 posts
  • Has been part of the Envato Community for over 4 years
  • Has referred 1+ members
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Gareth_Gillman
says

where would the limit be? There are literally hundreds of woo extensions and then thousands of wp plugins so which ones would the developer have to test with to make sure the theme works.

To diagnose your issue, do the plugins work on a default wp theme, if so then it’s your theme issue. Speak to the developer and let them know with a url and screesnshots of the issues e.g.

x is too small

y doesn’t show

Also remember the theme is meant to be a starting block which you can build the site from so will always need customizations, most developers would be happy to help you sort issues by pointing you in the right direction or helping with the modifications.

1003 posts
  • Has been part of the Envato Community for over 4 years
  • Has referred 1+ members
  • Has been a beta tester for an Envato feature
  • Has collected 10+ items on Envato Market
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Gareth_Gillman
says

There could be 10,000 reasons why there has been a drop in sales (but other authors have seen increases) including:

- your items are no longer relevant to what a buyer wants e.g. there could be newer / better templates than yours

- the search terms for your items has gone down (Google changes it’s rankings on a daily basis)

- Envato has tweaked the search engine which has resulted in your items being lower

- Your items have reached a saturation point of where they are no longer needed e.g. xmas templates won’t sell well in March etc

- Your items are now aged and don’t show in the searches as high (pushed down by newer items)

I could literally go on for days with excuses on why items will lose sales but it’s a natural course and not a lot you can do about it, overtime older items will lose sales as they become outdated and replaced by newer or even better items. Unless you’re in the top sellers then your sales will slowly go downhill as the saturation point nears.

I wrote this in another thread (and authors jumped on my back) but you can’t rely on Envato to keep bringing you sales, the search and site is set up for one reason, Envato to make money so you need to either be getting higher in the searches (tweak your tags, description, get more ratings. add new features (woocommerce, buddypress etc) or do your own marketing e.g.

- blogging – create a blog on your demo site where you write about your items e.g. a case study on someone who used your item for XX site.

- social media – submit your items to css galleries, behance, tweet your items, facebook groups for relevant buyers etc

- google adwords – not for everyone but does work

Far too many authors expect Envato to keep supplying them with all their orders, Envato is just a platform and you need to do your own marketing, with a little creativity and a couple of hours you can get a decent social media setup which will automate most of the work for you.

IMHO the best authors are the ones who create a brand and also market their items, I see a few authors around the web getting invovled in blogs, on social media and making their items visible.I bought an item from here based on an authors social media activity, they tweeted their new items, it was retweeted by someone I know and it was the right fit for my clients need at the time so I bought it.

1003 posts
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Gareth_Gillman
says

looks like Avada to me,

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Gareth_Gillman
says

I do not understand You. Marketing – of course. Time is also a cost. Envato it’s only platform – so what’s the point of being here, since they not have to care about anything? Why share the profit? We can make our website, implement payment system and will be better than here … the conclusion of your writing. :) Of course we need to promote … but traffic drop from 1-2 milions to 200 thousands can bother, right? :)

Envato basically are the technology partners, they handle the upload, the licensing and the payment of your item, but as an extra they also promote your items on the site for buyers to purchase.

My whole point is you can’t rely on Envato to keep your sales up, you need to be promoting the item yourself. Do it properly and you should see an increase in sales and income (affiliate).

1003 posts
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Gareth_Gillman
says

So i dont need to active this plugin for useing?

no, the purchase code just means you can get automatic downloads

1003 posts
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Gareth_Gillman
says


Gareth_Gillman – Your thinking has one major flaw. If the sale falls, increase marketing and you will be ok … but increasing advertising = less profit. ROI is not an abstract concept, and placing the products here, rather everyone is doing it as an exclusive author so shop should take care of the traffic and answer on that kind of situations.
+1 Spot on

but Envato are just the platform for you to sell the items through, when they were smaller they could generate lots of sales for the authors as there was less competition for each item, now they have thousands of active authors and millions of items then you should be doing some of the marketing for yourself. Envato can get the buyers to the site but it’s upto them to what they buy, so you need to be either:

1) Having a better product than your competition so they buy yours instead

2) Find buyers yourself using a varied channel of platforms

Just because you’re an exclusive author doesn’t guarantee you sales, you xan’t rely on the buyers that are browsing the site. I have to do the same with my freelance business, I could rely on Google to bring me work (which it does) but I also do my own marketing, I have “referrers” who send me regular work.

I am not trying to be argumentitive here, my whole point is that you’re just one of a lot of authors and items on the site, you need to be making yourself a brand outside of the Envato network so people see you as the go to person for XX templates. Lots of Themeforest authors have done this include Mike McCalister (set up array themes I believe).

One themeforest author I see around a lot of blogs, Facebook and other marketing is Primoz from ProteusThemes. He isn’t out there actively promoting his items but getting engaged with buyers and they will check out his profile and could end up buying.

It’s all about making sure all your eggs aren’t in one basket, it’s not a good business decision to rely on one source of leads for your business.

1003 posts
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Gareth_Gillman
says

Gareth_Gillman – Your thinking has one major flaw. If the sale falls, increase marketing and you will be ok … but increasing advertising = less profit. ROI is not an abstract concept, and placing the products here, rather everyone is doing it as an exclusive author so shop should take care of the traffic and answer on that kind of situations.

You don’t need to spend money to market your themes, you just need to be creative and use the many tools out there e.g.

- twitter – tweet about your items

- blogging – write about your items (case studies) or even guest blog on relevant sites

- forum postings – find relevant forums and promote your items (be careful on self promotion rules)

- instagram

- pinterest

- facebook

- dribbble

- behance

- css design galleries

You can spend money on adwords and advertisements but use the many free tools available, they may not bring lots of sales individually but using them all will make an impact.

1003 posts
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Gareth_Gillman
says

^ Strong opinion from someone who doesn’t have items for sale. Of course we’re going to worry about sales trends and SEO – this is what some of us do for a living. I’ve been here 8 years and although sales are a random event, over time you can get a feel for the overall trend and when there is some tinkering going on – it’s like a sixth sense ;)

it seems like a weekly event that someone opens a thread to try and show the traffic to TF is down etc but at the end of the day, these traffic analyzers are a load of pants and are only second guessing, worrying about the traffic to TF is kinda pointless as Envato will never admit it if it happened.

DS, I don’t have just one account on here …. so how do you know I don’t have items for sale… this is my buying / personal account and items are on other accounts.

At the end of the day my post was spot on (I think), if you’re worried about dropping sales then increase your marketing, very few authors on here do any marketing and rely on Envato to provide all the sales.

1003 posts
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Gareth_Gillman
says

it’s all bs like the alexa “rankings”, it’s all based on the people who use their toolbar / plugin in chrome, most people will probably install it and then delete it when it’s not very good.

The only people who know what the real stats are, will be Envato and they will be keeping an eye on stuff like this and wouldn’t ever let it grind to a decline like the graph is trying to show.

It does frustrate me recently lots of authors complaining their sales are down and blame it on Envato’ seo / search etc.

You’re sales are never going to be consistent, every day is different and you will have ups and downs all the time, You can never rely on Envato to keep bringing you sales as new items will be added daily so the visibility of your items will be diminishing every day (even just slightly) so you need to be combating the decline with your own marketing to increase visibility (and you will get extra $$ if they are new to Envato as you can use your affiliate code).

99% of these “traffic analyzers” are just pure speculation and guess work, they rely on people using their toolbars and then estimate traffic to websites by multiplying their numbers by a set amount to give a indication.

TL:DR – stop worrying about traffic to Envato sites, only they know if it’s like these sites show it is, work on your items and your marketing

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