Posts by GravityDept

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

Now that I think of it, Envato would probably love if a ton of elites dropped exclusivity and started selling on other marketplaces. Envato would take 66% instead of 30%. What’s their incentive to treat authors well?

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

A better experience (the sum of functionality, exposure, and terms). I think a lot of people won’t leave, but will explore selling independently, separately on other markets, and selling on multiple markets simultaneously. Diversify or die.

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

Buy a few themes and study them (just don’t “borrow” anything). You’ll be able to learn a huge amount about what makes themes good and usable for end-users. It’ll absolutely be worth a hundred bucks in the time you’ll save thinking of everything the hard way.

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

For over four years, I’ve been asking Envato to make selling sustainable. This is not sustainable. After reading the announcement and all the comments, I’m really glad I started investing in building my own platform for support and charging for updates a few months ago.

1. Free updates completely misses the point. Updates are the massive support value to buyers — not responding to comments. Envato is choosing to continue making item updates free forever, which is seriously unsustainable. This is a very calculated move to not anger buyers, put all the burden on authors, and still collect money. Cold blooded.

2. Mandatory support should double all prices. Prices at Envato are dirt cheap. Price increases to date are negligible and inflationary at best. On December 1st, Envato will mandate every author provide 6 months of support with zero increase in compensation. Instead of providing support to aid customers, now it’s a requirement to avoid being disabled. And Envato is giving that away for free for 6 months on authors’ dime. Yippee.

3. Most themes are used >6 months, but supported way <6 months. How many WordPress themes are released and abandoned after the first month when sales don’t explode? Most authors have one plan: bang out themes to find one massive hit. Can you imagine being saddled with support for that theme that only sold 10 licenses? What if you want to delete that item, but people already bought support packs?

4. The 72 hour response time is hilarious. Almost every author focusing on customer support manages 24 hours or faster response times today. Envato averages at least 7 days for a support ticket. How cocksure is Envato to even suggest that? Authors and buyers know that’s total hypocritical bullshit.

5. Convoluted verification process. The verification process is going to get a whole lot more complicated because item comments item comments, external solutions, and not knowing who our buyers are. Authors will need to shoulder this inefficiency without a legit API rewrite from Envato, and for what? Oh yeah, 70% of a to-be-determined price for support packs.

6. Support packs must be optional. There must be a strategy to sunset products without kneecapping buyers. Just like extended licenses are not for everyone, support packs don’t make sense for every item. It must be per item and optional.

7. Author undercutting will kill support packs. Comments are going to fill up with disillusioned buyers beyond their support timeframe, which authors will be retaliated against for. Many authors will provide basic support regardless, which completely undermines the support packs and creates tension across author/buyer relationships. Envato will have a very difficult time projecting a unified support experience with thousands of authors.

8. The clarification of item support and customization isn’t new. Authors have been fighting that misunderstanding for years. Now we’ll have to contend with buyers who know that support is mandatory and can inflict real harm if they don’t get their way. All resolutions to be handled by the (will be so overwhelmed) Envato support team. Meanwhile your item is disabled pending review.

9. Downvote (community idea: buy hourly time from authors). I don’t want anyone buying my time from Envato. I rarely do customizations (opportunity cost), I don’t price hourly, and I sure as hell don’t want Envato setting my price for custom work.

On the bright side:

Maybe the API updates will be useful. Maybe that will finally lead to support forums per product. Maybe Envato does more than listen to feedback. I’m always hopeful of that, but I’m putting my money elsewhere. Good luck out there.

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says


13. Alignment is off. This city deserves a better class of criminal.
1px alignment issue is fine on forum… But did you looked your country flag badge? :D

If you’re going to spend time doing anything, don’t do it badly. This is supposed to be a marketplace that graphic artists can represent themselves with. Envato needs a much higher standard than “close enough”. It’s practically our duty to rip on these mistakes because it reflects on our decision to sell here.

All the badges look like fuzzy crap at 34px. It’s very obvious they either didn’t understand how SVG scales, or didn’t care. If you design an SVG viewbox at the size it will render, it will be pixel sharp. If the viewbox is large and the primary rendering use case is small, then surprise — everything is going to be blurry mess. It’s just poor execution, and it’s not solely the designer’s fault. Everyone who nodded this along failed the authors and buyers here in a dozen small ways for an inconsequential change.

I’d love to say “Envato is killing it and I have no complaints” but the longer I’ve been here — the more I have. Everything six months the word of god announces a dedicated team that is going to start thinking about problem that’s been complained about by authors and buyers for years. </rant>

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

We also gave locked badges a lock icon overlay and made them slightly blurred to add to the unlocking mystery and suspense.

The mystery and suspense of what comes after 3 is palpable. Really not a fan of the new badges. Not because the old ones were perfect, but because the execution just feels half baked. Envato can do a lot better.

1. Way too large on forums. Avatar + 4 badges is usually taller than most comments. Looks super awkward: http://cl.ly/X9FB

2. In forums, because of 4 badge limits most users have similar or identical badges. There’s just not as much variation and that makes them ignorable.

3. Designer is color blind, so removes the colors that made badges unique and now they’re all yellow or orange: http://cl.ly/X9FB

4. Designer admits drawing them large and then realizing they were too complicated to scale down. Most are still un-identifiable despite being 70% larger than old icons.

5. Everything has to be in a circle or hexagon, which distract from the icon’s clarity.

6. Metaphors are totally non-sensical. Community and Forum superstar contain no stars. Guy with a black eye is a Collector. I don’t even know what Collector means in the context of Envato. I don’t collect items, I buy them for work. Items aren’t trading cards.

7. Missed opportunity to tie in nature elements from marketplaces. Have a feeling those are getting axed soon anyway.

8. Over-reliance on cutesy characters that look distinct on “badges” page, but all look the same as 34px icons.

9. My “badges” page is disconnected from my “account” links menu. Really confusing how to find them now that it’s showing personal info not community info.

10. If game-ification (puke in mouth) was the goal, why not allow viewing other user’s badges or comparing two profiles?

11. New badges = my badge order was shuffled. Thanks for something to fix.

12. Why did we get new badges and not faceted search? Seriously. That started like 2+ years ago.

13. Alignment is off. This city deserves a better class of criminal.

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

We also gave locked badges a lock icon overlay and made them slightly blurred to add to the unlocking mystery and suspense.

The mystery and suspense of what comes after 3 is palpable. Really not a fan of the new badges. Not because the old ones were perfect, but because the execution just feels half baked. Envato can do a lot better.

1. Way too large on forums. Avatar + 4 badges is usually taller than most comments. Looks super awkward: http://cl.ly/X9FB

2. In forums, because of 4 badge limits most users have similar or identical badges. There’s just not as much variation and that makes them ignorable.

3. Designer is color blind, so removes the colors that made badges unique and now they’re all yellow or orange: http://cl.ly/X9FB

4. Designer admits drawing them large and then realizing they were too complicated to scale down. Most are still un-identifiable despite being 70% larger than old icons.

5. Everything has to be in a circle or hexagon, which distract from the icon’s clarity.

6. Metaphors are totally non-sensical. Community and Forum superstar contain no stars. Guy with a black eye is a Collector. I don’t even know what Collector means in the context of Envato. I don’t collect items, I buy them for work. Items aren’t trading cards.

7. Missed opportunity to tie in nature elements from marketplaces. Have a feeling those are getting axed soon anyway.

8. Over-reliance on cutesy characters that look distinct on “badges” page, but all look the same as 34px icons.

9. My “badges” page is disconnected from my “account” links menu. Really confusing how to find them now that it’s showing personal info not community info.

10. If game-ification (puke in mouth) was the goal, why not allow viewing other user’s badges or comparing two profiles?

11. New badges = my badge order was shuffled. Thanks for something to fix.

12. Why did we get new badges and not faceted search? Seriously. That started like 2+ years ago.

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says


Why aren’t you consulting? There’s way more money in it for people that know Magento well compared to theme development. If you’re not in the top 10 authors for a category, you’re making peanuts. Your skills are way more valuable outside the marketplace.
Thanks for the suggestions GravityDept. Can you explain little bit more, what do you mean by this, and how could I do that?

Loosely: consulting is working directly on behalf of a client, and freelancing is working under agency who manages the client relationship. Both can be good. If you have expertise (technical or design or both) with a platform like Magento, and are inclined to pursue clients to serve their needs — then there’s a lot more opportunity than building themes. I’ve definitely moved far in that direction since 2010 when I helped kick off the Magento category, but I still work on my theme because it’s a stable side income. There are tons of stores running Magento Community that don’t have relationships with Magento partners who need to push Magento Enterprise (good for the right sized client). If you have the capability get involved in the Magento community, blog, release open-source code, and eventually work will start flowing your way or an offer to join an agency. I get too many of both, but I’m happy to stay independent after 5.5 years doing so. It’s all on you to make it happen though. It’s not for most people.

Summary: https://www.youtube.com/watch?v=GN_JYp9_y8k

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

1. Category is too saturated (like most these days).

2. You’re too late to land higher on the Magento pile.

3. Your expectations are too high after working less than a year.

Why aren’t you consulting? There’s way more money in it for people that know Magento well compared to theme development. If you’re not in the top 10 authors for a category, you’re making peanuts. Your skills are way more valuable outside the marketplace.

588 posts Magento Elite & Gravity Maker
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $125,000+ on Envato Market
  • Located in United States
  • Has been part of the Envato Community for over 4 years
+3 more
GravityDept says

Magento is not shutting down. Magento Go (the SaaS platform) being shutting down because it was a bad market fit. That’s a good thing for everyone who uses Magento Community and Enterprise, which did take off.

I’ve written about why Magento Go was a bad fit before, and am very happy they finally took the hint and are focusing on their viable products: http://magento.stackexchange.com/questions/542/what-are-the-theming-limitations-of-magento-go/618#618

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