Just be sure you read all that you are expected to do when installing themes and work out your taxes and Envato’s commission from the $50 a customer pays – works out for US based providers to be around $24 total earning. You should ensure you are comfortable with that.
Really tough decision:
Earn $24 (what Envato thinks my time is worth) via Envato Studio, follow whatever “rules” are imposed, and be subject to rating abuse.
Earn $100 (what I think an installation is worth to buyers who can’t do it themself) independently, define my own terms, and handle customer support myself.
Authors need the ability to opt-out of install services being offered on our products — full stop. Envato doesn’t have the right to sell services on products we own the copyright to.
It’s all about the preference of the theme authors.
Umm, no. Authors have asked Envato for years to ditch the thumbnail grid, and present a list of products using the 500×390 preview image that every product is required to have.
The thumbnail + hover UI is a waste of time for buyers, and it makes authors less effective at showing their product.
WordPress Express Installation survey is out: https://www.surveymonkey.com/s/LSFM298
Why is this suddenly a WordPress-only discussion and the survey boots non-WP authors? This affects all theme authors. I lied past the first question to give my feedback because I don’t want the WP community defining this for everyone.
A few weeks ago, I contacted Envato support + emailed Akshay to escalate the issue. I never heard back from him. When support finally answered (5 days later), this is the message I got:
The Elite program has moved on from Akshay as well, so that may be why there was no response.
So Dan left, Akshay apparently never got started, and nobody is leading the Elite program now.
We have little control over the millions of item descriptions that currently exist. The readability of each item description relies on authors setting it up so that it will be maintained on mobile and tablets once we’ve made the page responsive.
You have it backwards. The restrictions Envato has on item descriptions makes authors anemic and encourages bad practices. Why not build us proper tools?
A — Provide better typographic styling for base elements.
B — Create and publish a pattern library of layout, component, and typographic classes specifically for authors to use within the item description so we don’t have to rely on images and inline elements.
C — Build a way for authors to upload media so it’s optimized and served from Envato’s CDN.
D — Let us use PICTURE and SRCSET for responsive images instead of stripping them out. No brainer.
We are developers. Responsive design isn’t magic that Envato does. We’ve been doing it for years, so it’s grating to hear your only suggestion to make item pages responsive is chastising authors for image optimization. And shame on authors for suggesting a totally different set of mobile content.
Envato needs to step up, and give authors the capability to make flexible item descriptions. We’re waiting on you.
Summary: great for Envato, maybe good for buyers, and much worse for authors.
Right now — I offer an installation service. I define the terms, requirements, and price. I decide when to accept, decline, and refund customers. I only install my items because I know them back-to-front and guarantee I’ll set them up properly. I can start/stop any time. I keep all the profits.
Why would authors want to pay Envato (another) 30%, take their freedom of choice, hide their customer info, and give tons of Envato Studio people free access to their products?
Hey high-volume authors, drop a waypoint in your analytics and let’s report some data how this has affected conversion rates after 30 days (not 2 days — I know the wolf cry is coming).
So basically my reputation is going to upsell a service that somebody else may do poorly?
I’d only want this integrated if I can turn it on/off at will, and if I can set the price.
Ultimately, I think paid updates are a good thing for buyers and they will understand why. I’ve spoken to many buyers over the last few years and gotten very little pushback. The alternative is abandoning items to release new items (then abandoning them).
As for bad ratings (oooh scary) or getting disabled, this will probably happen but somebody has to do this first. I am fearless.
If Envato outlaws authors taking sustainability into their own hands, I’ll simply switch to non-exclusive. Envato is just another traffic source and I have the platform to sell independently from them if needed.
It would be a real shame if it came to that. I’m only doing this because of Envato’s inaction on sustainable products for the last five years. Believe me, I wish I didn’t have to.