We have little control over the millions of item descriptions that currently exist. The readability of each item description relies on authors setting it up so that it will be maintained on mobile and tablets once we’ve made the page responsive.
You have it backwards. The restrictions Envato has on item descriptions makes authors anemic and encourages bad practices. Why not build us proper tools?
A — Provide better typographic styling for base elements.
B — Create and publish a pattern library of layout, component, and typographic classes specifically for authors to use within the item description so we don’t have to rely on images and inline elements.
C — Build a way for authors to upload media so it’s optimized and served from Envato’s CDN.
D — Let us use PICTURE and SRCSET for responsive images instead of stripping them out. No brainer.
We are developers. Responsive design isn’t magic that Envato does. We’ve been doing it for years, so it’s grating to hear your only suggestion to make item pages responsive is chastising authors for image optimization. And shame on authors for suggesting a totally different set of mobile content.
Envato needs to step up, and give authors the capability to make flexible item descriptions. We’re waiting on you.
Summary: great for Envato, maybe good for buyers, and much worse for authors.
Right now — I offer an installation service. I define the terms, requirements, and price. I decide when to accept, decline, and refund customers. I only install my items because I know them back-to-front and guarantee I’ll set them up properly. I can start/stop any time. I keep all the profits.
Why would authors want to pay Envato (another) 30%, take their freedom of choice, hide their customer info, and give tons of Envato Studio people free access to their products?
Hey high-volume authors, drop a waypoint in your analytics and let’s report some data how this has affected conversion rates after 30 days (not 2 days — I know the wolf cry is coming).
So basically my reputation is going to upsell a service that somebody else may do poorly?
I’d only want this integrated if I can turn it on/off at will, and if I can set the price.
Ultimately, I think paid updates are a good thing for buyers and they will understand why. I’ve spoken to many buyers over the last few years and gotten very little pushback. The alternative is abandoning items to release new items (then abandoning them).
As for bad ratings (oooh scary) or getting disabled, this will probably happen but somebody has to do this first. I am fearless.
If Envato outlaws authors taking sustainability into their own hands, I’ll simply switch to non-exclusive. Envato is just another traffic source and I have the platform to sell independently from them if needed.
It would be a real shame if it came to that. I’m only doing this because of Envato’s inaction on sustainable products for the last five years. Believe me, I wish I didn’t have to.
@ dtbaker — Sorry, definitely won’t be going on Github. Building this was a $XX,XXX investment for competitive advantage. Not trying to be Scrooge-y, but this is a business. If it’s successful, expanding into a SaaS offering is an option.
@ ait — Short answer: the product will only be sold on ThemeForest (the license), but the updates will be sold/distributed by me.
True, I also do not like the way Evanto set the price, however after some thought if Evanto allowed the author to set the price where would that lead? It would lead to authors undercutting each other, after a few years the most fully featured scripts would be sold for like $5 because of the undercutting. So it would be an even worse situation.
Simple solution that Envato will never let happen: minimum price and no maximum.
Having the lowest priced marketplace is good economics for Envato with high traffic and many authors, but bad economics for the average author. If authors had pricing discretion, an individual’s income may rise but Envato’s would probably fall.
Paid support seems ok and already in practice, but how do you plan to offer paid upgrades?
I’ll be charging for updates very soon. Waited years and years and years and years (that’s 4 years) for Envato to take its head out of the sand, but they finally spoke in November 2014 they think paid support (i.e. access to writing item comments) not paid updates is the way to go. I think that’s absurd and monetizing something of far less value.
Have spent several months time + money investing in building a platform for distributing and selling updates independent of selling the initial license (though it allows for that too). You will need a verifiable license to buy updates of course.
Note: I’ve always charged for consulting and customizations, and provided basic support for free (<5 minute Q&A). People have no problem paying for services when they get value. I’m simply tired of Envato forcing authors to give away updates for free — if not by policy — but by pressures designed into the marketplace.
Time to put on your business suit and be Jack Donaghy.