If there was a change in the last few months, that explains why the “forum” link stopped being clickable on iOS devices.
It’s a good question about clarity, as the changes definitely introduce more complexity into our fee structure. I think the main thing in my mind is for us to have a direct fee relationship to the buyer. It’s really hard to overstate the philosophical change that is for us. Our Ops team (support, review, community) is suddenly a profit centre in the business It helps underscore our upcoming investment in those areas and in generally bringing more buyers and services for buyers to the Market.
Hey Collis, thanks for the reply. I just bought an item and my statement view could definitely be simplified. It’s a little overwhelming showing four line items for a single purchase. I don’t know how this behaves if I had purchased from credit instead of PayPal, but there’s definitely room to consolidate this by expanding/collapsing the detail. At first glance it’s hard to know what I actually paid for the item because it wasn’t actually priced $8.80, $2.20, $2.00, or $13.00 (it was $11.00).
Envato should set a minimum price, and allow authors to set any price above that. There should be no maximum. It’s pretty terrible and ridiculous that no matter how much effort or quality you pour into an item it will always be priced within 10% of every of item in the same category.
If you make an absolutely revolutionary WordPress theme it will be at most $10 more than the average. In no sense does this benefit ingenuity and creativity. Envato has claimed numerous times that it’s illegal in Australia to discuss pricing in the open. Maybe so. But what about artificially limiting the control authors have to maximize their (and by extension Envato’s) profits?
Some authors will overprice. Most will settle near the minimum, which should match Envato’s minimum standards for quality. I would price way higher and I think many authors could sell that value if there was an incentive to.
Let the free market decide what is valued.
Finally, those handling fees are going away. That was always an annoying conversion barrier.
The breakdown of prices into three categories is really confusing even as an author, and even with an additional explanation.
- Envato Author Fee (Envato keeps it)
- Envato Buyer Fee (Envato keeps it)
- Net Author Earning (Author keeps it)
How does presenting two fees and the author earning make the aggregated price more palatable to buyers? It would be a lot clearer to say:
Split: 70% Gravity Department + 30% Envato
Then buyers would know exactly how much money the author is getting and what Envato is taking from that sale. That would be double-effective in telling buyers that Envato is not producing the items, which is frequently misunderstood by first-time buyers.
Read the Magento User Guide: http://www.magentocommerce.com/resources/magento-user-guide
Now that I think of it, Envato would probably love if a ton of elites dropped exclusivity and started selling on other marketplaces. Envato would take 66% instead of 30%. What’s their incentive to treat authors well?
A better experience (the sum of functionality, exposure, and terms). I think a lot of people won’t leave, but will explore selling independently, separately on other markets, and selling on multiple markets simultaneously. Diversify or die.
Buy a few themes and study them (just don’t “borrow” anything). You’ll be able to learn a huge amount about what makes themes good and usable for end-users. It’ll absolutely be worth a hundred bucks in the time you’ll save thinking of everything the hard way.
For over four years, I’ve been asking Envato to make selling sustainable. This is not sustainable. After reading the announcement and all the comments, I’m really glad I started investing in building my own platform for support and charging for updates a few months ago.
1. Free updates completely misses the point. Updates are the massive support value to buyers — not responding to comments. Envato is choosing to continue making item updates free forever, which is seriously unsustainable. This is a very calculated move to not anger buyers, put all the burden on authors, and still collect money. Cold blooded.
2. Mandatory support should double all prices. Prices at Envato are dirt cheap. Price increases to date are negligible and inflationary at best. On December 1st, Envato will mandate every author provide 6 months of support with zero increase in compensation. Instead of providing support to aid customers, now it’s a requirement to avoid being disabled. And Envato is giving that away for free for 6 months on authors’ dime. Yippee.
3. Most themes are used >6 months, but supported way <6 months. How many WordPress themes are released and abandoned after the first month when sales don’t explode? Most authors have one plan: bang out themes to find one massive hit. Can you imagine being saddled with support for that theme that only sold 10 licenses? What if you want to delete that item, but people already bought support packs?
4. The 72 hour response time is hilarious. Almost every author focusing on customer support manages 24 hours or faster response times today. Envato averages at least 7 days for a support ticket. How cocksure is Envato to even suggest that? Authors and buyers know that’s total hypocritical bullshit.
5. Convoluted verification process. The verification process is going to get a whole lot more complicated because item comments item comments, external solutions, and not knowing who our buyers are. Authors will need to shoulder this inefficiency without a legit API rewrite from Envato, and for what? Oh yeah, 70% of a to-be-determined price for support packs.
6. Support packs must be optional. There must be a strategy to sunset products without kneecapping buyers. Just like extended licenses are not for everyone, support packs don’t make sense for every item. It must be per item and optional.
7. Author undercutting will kill support packs. Comments are going to fill up with disillusioned buyers beyond their support timeframe, which authors will be retaliated against for. Many authors will provide basic support regardless, which completely undermines the support packs and creates tension across author/buyer relationships. Envato will have a very difficult time projecting a unified support experience with thousands of authors.
8. The clarification of item support and customization isn’t new. Authors have been fighting that misunderstanding for years. Now we’ll have to contend with buyers who know that support is mandatory and can inflict real harm if they don’t get their way. All resolutions to be handled by the (will be so overwhelmed) Envato support team. Meanwhile your item is disabled pending review.
9. Downvote (community idea: buy hourly time from authors). I don’t want anyone buying my time from Envato. I rarely do customizations (opportunity cost), I don’t price hourly, and I sure as hell don’t want Envato setting my price for custom work.
On the bright side:
Maybe the API updates will be useful. Maybe that will finally lead to support forums per product. Maybe Envato does more than listen to feedback. I’m always hopeful of that, but I’m putting my money elsewhere. Good luck out there.
GravityDept said1px alignment issue is fine on forum… But did you looked your country flag badge?
13. Alignment is off. This city deserves a better class of criminal.
If you’re going to spend time doing anything, don’t do it badly. This is supposed to be a marketplace that graphic artists can represent themselves with. Envato needs a much higher standard than “close enough”. It’s practically our duty to rip on these mistakes because it reflects on our decision to sell here.
All the badges look like fuzzy crap at 34px. It’s very obvious they either didn’t understand how SVG scales, or didn’t care. If you design an SVG viewbox at the size it will render, it will be pixel sharp. If the viewbox is large and the primary rendering use case is small, then surprise — everything is going to be blurry mess. It’s just poor execution, and it’s not solely the designer’s fault. Everyone who nodded this along failed the authors and buyers here in a dozen small ways for an inconsequential change.
I’d love to say “Envato is killing it and I have no complaints” but the longer I’ve been here — the more I have. Everything six months the word of god announces a dedicated team that is going to start thinking about problem that’s been complained about by authors and buyers for years. </rant>