zero effort branding and +3K sales in 2 years, ding ding
Wow I totally forgot to mention you! You just might have the best brand on AJ. It’s simple, easy to read, and very memorable. Whenever I see your logo popup on some search results I’m automatically inclined to play the audio because your logo is so familiar and because of that I know that you make good files!
Prime example of a good brand right here folks.
@KabbalisticVillage & @Waderman Wonderful improvement!!
One last thing about design:
We’ve come to an age where flat is in, and pseudo-3D is out. So if you have a bunch of drop shadows and bevels I would suggest getting rid of them. But in the end it’s all about Simplicity and easy comprehension.
If you’re worried about your brand, show them an image of yours and ask them to tell you the first thing they see when they look at the image. If it’s not what you expected, you should redesign that image.
Also I would like to add that I’m no super design specialist, I’ve just picked up on these things over the years.
I would like to add that though it is very important, brand isn’t as important as the work you produce. But a good brand can help your product enormously.
but if somebody’s looking for project music you would hope the look of an 80×80 logo isn’t the prerequisite for them to click on the play button.
When I search for music, I usually get at least 50 results, and there’s no real way to decide which song out of those 50 or more to play first. So I play the one with the best brand because I think “oh they have a nice logo, they probably know what they’re doing.”
Believe me it matters.
Thanks to my university!
One motto I’ve always stood by is “less is more”. I do think one reason people tend to go a little overboard with their branding here is the fact that profiles can be customized.
Exactly! By the way I love your brand I would’ve used it as one of the good examples if I had seen your profile.
[EDIT] Crap, I accidentally flagged your post – MODS DON’T DELETE IT!
Thanks.Can i ask what you think of my profile/brand?
It’s a good start, but I would suggest re-branding. I would encourage you to stray away from heavily edited background images because they are too messy. Also throw away the shadows, borders and bevels of your text. Your logo should be the main attraction, so make it clearly visible and centered. Keep in mind that it doesn’t have to take up the entire image, having some empty space is relaxing to the eye.
The following logo is one of my favorites, it’s extremely simple, easy to see, and it’s memorable:
I just wanted to share a bit of advice that I have for you folks, especially the new authors here.
My advice is about your brand, as someone who is always looking for a good audio track for my next project, I have seen many of your profile pages, logos, other brand images, etc. I’ve noticed that I tend to click on the files belonging to the users with the best ‘brand’. So in other words, your logo and profile images are important!
There are many of you who have done a great job with your brand, but I’ve seen too many logos and profile images that left a bad taste in my mouth. If you have a outdated poorly designed logo, it makes me think that you’re unprofessional.
So what should you do? Make a nice minimalist logo, choose some colors that represent your brand, and stick with them. Also don’t worry about not having design experience, if you keep it simple no one will know! If you don’t know what I’m talking about head over to Themeforest and look at any author’s profile, a large majority of Themeforest authors have amazing, simple and memorable brands.
If you improve your brand your files will look more appealing and more people will click on them.
Here are some more examples of great Audiojungle brands:
Please note there are obviously many more of you with good brands but I can’t include them all.
I’m glad you shared this. As someone who’s never been featured I was wondering how much being featured actually effected your sales. That’s good that you gained followers though, in the end that will lead to more sales.