Posts by Kriesi

623 posts
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  • Austria
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Kriesi says

Hey Richard!

I can’t speak for the other authors but I assume what I am going to tell you for my Enfold Theme also holds true for the other multi purpose themes that got more than a few thousand sales:

Since people keep buying those themes we are able to spend more time on improving them, compared to our slower selling ones. These improvements often include performance optimizations.

In addition to that authors often use these themes for their own homepages. I am using Enfold for my own website as well ( http://www.kriesi.at ), therefore I need it to run fast ;) I got a few hundred thousand visitors each month and the site is running smoothly on both frontend and backend site.

Thanks to caching plugins like wp-supercache about any well coded theme should load fast on the frontend and if you got a server that has a PHP memory limit of 96mb or more (which is quite common nowadays) you should be able to use any theme you want no matter the built in features :)

623 posts
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  • Austria
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Kriesi says

Speaking of blindness:

A full thread of reasons why we think the cut envato takes is justified and this comment is your favorite? Well done ;D

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Kriesi says


By the way, what was the split initially when Envato started back in the day? I can’t remember now.
when I started in July 2009 it was 40 – 60 (author – envato) as an exclusive author

I think it was even worse at the end of 2008. 30 : 70 (author – envato). We have come a long way ;)

Earning statistics was pretty grim back then, even for wordpress themes:

623 posts
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Kriesi says

With the marketplaces constantly growing and new authors joining every day the items on the front page will rotate so fast that it won’t make any sense to keep the section. Thats already the case for photodune and it will probably become reality for themeforest in the near future as well. So I wouldn’t be surprised if the new item section vanishes within the next few years.

I really hope the new item section does not go away. Yes, new items come and go quite quickly, but with the extra category links within the new items section a product can at least get a few days of exposure, which is huge for the average author.

For authors who have already “hit it big” and have landed on the popular files pages for an extended period of time, I’m sure this change doesn’t seem like a bit deal at all… you’re already getting an exponential amount of visibility of your files over the average author. And getting that exposure helps keep you on the popular files page. But, for the rest of us, the new item section is really our only chance to break into the popular files page, as that’s the only “main page” exposure of our files… Once a file leaves that section (and doesn’t gain enough sales to make the popular files page), there is a noticeable drop in sales and that file is basically lost amongst millions of other files.

Don’t get me wrong. I like the homepage exposure. None of our items will sell forever and who is to say that I or another top author can come up with a hit next time. So we might benefit from that exposure as well. But I prepare for the worst instead of hoping for the best. At this point the “new items section” still has value. Thats good. I just don’t think that it will have value in a few years to come if the marketplace keeps growing. You can mark that under Kriesi’s Doomsday Prophecy for the “New Item” section :D


Even the hiding of the New Item categories into a drop down has already created a drop in sales as they are not as readily available or visible to customers… which costs us the extra few days of exposure & sales those categories had been gaining for us.

According to Justin Envato does not think thats true:


One of the biggest areas of concern raised here is that we’ve hidden the new item category links behind a drop-down box (as well as pushing that entire section further down the page). Overall, we’ve seen no change in the number of “new items” being clicked on from the home page.

I guess they will let us know once they have more metrics if it is true or not ;)

623 posts
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Kriesi says

The hiding of visible category links to new items on the home page reduces exposure to new items, especially those who target specific categories and not just WordPress. One click is better than two click, visible is better than hidden – and Envato should know this, they figured that out already with the site switcher. So let’s not argue that it’s better the way it is now, because that is not true or logical. Home page exposure helps push you onto popular category pages, and those pages help push you to main popular page.. without proper home page exposure, then that increases the difficulty level, unless you get outside exposure – but the point is, Envato should give equal chances for initial exposure – that’s good for a sustainable marketplace.

I wasn’t actually talking about that because I consider it a waste of time to have an argument about a dropdown menu for 10 pages, especially when Justin already mentioned that a.) it will be monitored by envato and b.) it does not seem to have any impact whatsoever. (yes 1 click is better than 2, I totally agree. but sometimes no one cares and everyone does the 2 clicks as well ;D )

I was simply trying to show people that some of the initial doomsday prophecies that came up in this thread are nonsense and that they should wait for envato to post some more data ;)

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Kriesi says

Its a bit alarming elite authors with 50% drop in sales..could someone report a big increase in sales? I guess someone has to have it..

Otherwise there is something very strange going on if Envato reports normal sales (I don’t believe they would roll this out like mentioned before without good income on their side)

If sales are dropping in some places the remaining has to be going somewhere

Didn’t read the whole thread but I think Envato wouldn’t roll out any changes that would effect a large number of people that much.

As far as I understand it, for the last week 50% of the visitors were already using the new homepage. For me nothing has really changed. This week started a little slower than the last one which in turn was better than the one before that. But all of that within usual fluctuation margins.

I also checked the combined sales numbers of the popular item lists and there wasn’t a noticeable change either.

So everyone who is being afraid that either elite authors are going broke or elite authors receiving a big unfair traffic boost: neither seems to be true.

And as Justin already noted there is also no noticeable change in items clicked on the front page as well.

Guess there could be a shift in long-tail sale distribution with the search being put into focus, but I think its too early for any of us to tell how this will turn out. My suggestion: relax and get back to work ;D

As a side note to the whole front page exposure debate that always comes up when anything is changed: I think what envato is trying to do is actually quite smart. With the marketplaces constantly growing and new authors joining every day the items on the front page will rotate so fast that it won’t make any sense to keep the section. Thats already the case for photodune and it will probably become reality for themeforest in the near future as well. So I wouldn’t be surprised if the new item section vanishes within the next few years.

Taking a look at other big marketplaces like the Apple app store or iStockphoto shows that none of them has something like this, probably because of the same reasons why its causing so many discussions here: its no viable model for a marketplace with thousands of authors and millions of customers.

Teaching customers how to use the search, learning in turn how they search and improving the search based on these criteria seems to be a good solution if you ask me…

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Kriesi says

Is it just me or is the old design in place again? Yesterday when I was browsing on the videohive start page I noticed the new search bar but now it seems back to normal for me. Anyone else experiencing the same?

Its only visible for 50% of the visitors so Envato can test if there are any profound changes in user behavior. If thats not the case they will activate it for everyone.

Did you use another device or ip address yesterday to access the site? That would explain it ;)

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Kriesi says

Very nice Design and I like the rewards. Almost sad that I already passed some of those levels and didn’t get the new ones… almost ;D

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Kriesi says

You have probably read the news about a new marketplace thats currently worth about 5 Billion $ (with a “B”!) that allows you to get contact information like phone numbers and email addresses from celebrities.

Here is the website: http://site.introbiz.com/ – looks familiar, doesn’t it? ;D

Here is the article: http://www.businessinsider.com/a-closer-look-at-introbizcom-2014-7

Why didn’t Envato come up with that idea first? Naming the thing would be easy enough. I would probably go with Celebritywaste or Contactcoast…

Seriously, what were people thinking when they bought that stock? ;D

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Kriesi says

Just move on. Your are no exception, this happens to everyone and so in the end you can say its still somewhat fair. Its of course frustrating to get a rating you dont deserve but it happens to all of the theme authors out there, and most customers are aware of the fact that a theme with 30 5stars and 1 1star ratings is still a good theme :)

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