Here is the tried-and-true, failsafe 4-step method for increasing sales:
1. Make more good projects
2. Advertise effectively
3. Make even more good projects
Side note: we’re entering the perennial “slow period” for VH marketplace sales, which typically falls between June and early September.
As long as you weren’t required to make any revisions to the preview video, preview image or thumbnail, you can simply upload just the ZIP. But please make sure the ZIP contains all of the project files, as well as the tutorial files. We are unable to combine ZIP contents for you.
Being that it was a recommendation, and not a rule, the author can write a note to the reviewer explaining that they decline to Universalize the expressions, and take their chances that customers won’t have issues.
Just as long as the project isn’t currently generating errors with the English version of Ae, we’ll accept it for sale.
Running Expression Universalizer isn’t necessarily a requirement for approval, but we HIGHLY recommend it. Expressions sometimes don’t translate properly through the different language versions of Ae (English, German, Japanese, etc.), which can generate errors and cause the project to be unusable.
As the review note says:
“it is recommended that your project’s expressions be universalized using the “ExpressionUniversalizer” script”.
Therefore, this isn’t an “unwritten rule”, but a highly-recommended suggestion. The reviewer was only trying to help you.
If customers experience problems with your scripts, we’ll have to disable your item until you can resolve the issue, which may stifle sales at the very beginning of your project release… that’s not something you want to experience.
If you’re going to use expressions in your projects, as the author, it’s only in your best interest to Universalize them for your customers. It cuts down on possible errors and future support questions that you’ll have to field.