If I had free reign in a bracket of $40-70 – you wouldn’t find me putting mine out at $70 unless I had some very evident reasons for doing so.
And that, for me, is the point. None of us have any evidence, of anything. If we had control over the price of our own products (within a bracket), we could test the effect of different price points on the bottom line. Who knows, maybe $39 is the optimal price point for finding that sweet spot between number of sales vs revenue vs support – maybe it’s $69. I would suggest that not even Envato know what the sweet spot is either, considering the lack of price testing.
Of course it’s not ALL about $, and those who’s moral compasses point towards wide availability could price their items at the lower end of the scale.
Blanket price increases are all good, I’m completely in favour of them as all of our products are undervalued right now, but, would love more control over my business and products.
Give us a baseline e.g. $40 and an upper limit e.g. $70 and let us price our own products.
Features do not equal quality.
This sounds like good news. There’s no doubt every item could do with with a price bump – great stuff if it is indeed happening – but I do hope authors don’t have to include teleporters in every theme to justify a higher price. By teleporters of course I mean 635 shortcodes, 45 sliders, 675 theme options, 24 portfolio layouts, kitchen sinks and their granny.
Pricing, and therefore competition, based on feature count sounds a bit pants, so I’m sure authors would be disappointed to see it go that route – I know I would.
Still think you should allow authors to set their own prices, within a bracket which you define perhaps. We’re all grown folk around here, sometimes.
Nice progress. The only analytics data of any real worth however, is conversion data. What generated a sale? Traffic, page views, search terms, bounce rates etc are all useless by themselves.
Please implement some kind of conversion tracking so we can actually put the analytics tool to some use.
I’m also not selling any themes outside of ThemeForest. Fact. I’m also already a competitor of you, as well as your peer.
I believe there will be news on this very subject (what is and what isn’t acceptable on profile/item pages) from Envato in the very near future. My spider sense told me so.
Get it together. Fail after fail.
Thanks for jumping in, appreciate you taking the time to read my rant. The frustration comes from removing the tool and leaving an open-ended statement for news on an updated and hopefully better one. For those making use of the current tool, “later in the year” is just too vague – is that 8 days, 8 weeks, 8 months? I’m sure there are 101 issues behind the scenes which we are not privy too, so perhaps some insight into the removal of the current system before having a replacement ready would have eased some fears.
Analytics – nothing to add there, will just have to see how that pans out, but without any insight we could just well be throwing money down the drain.
Ratings – This has been discussed since the beginning of time, pretty sure it was a discussion point when I first flirted with ThemeForest 18 months ago. Personally I want to know why someone has rated an item the way they have, whether that’s positive or negative – so whatever it takes to capture that information. Without it I can only guess what I am doing right or wrong and running an (effective) business shouldn’t be about guesses.
Overall, I didn’t want my first post to be a rant but it was born out of the fact that I happen to take my business seriously and I would like to have peace of mind that the marketplace I partner with takes it equally as seriously, if not more.
Is this an actual joke? No seriously? I was half expecting Jeremy Beadle to pop up from under my desk when I read this.
You’re removing the ability for authors to set their own prices and test the impact of different price points on their businesses and replacing it with a custom forum title? This has to be a joke, right?
As someone that operates their entire business through ThemeForest, and has managed to grow a small team around it, substituting one for the other is not going to wash. And while everyone can always learn something new, 12 months access to Tuts+ is hardly a worthy replacement or incentive based on the assumption that Elite authors have already got some skills to pay the bills.
Getting straight to the point, these are things authors need to run their businesses more effectively, myself included:
1. The ability to test different price points and measure impact.
2. Analytics which allow us to track click to sale. Without any analytics we’re playing a guessing game with promotions, advertising and essentially ANY marketing activity.
3. An open rating system which allows us to see why people have rated an item poorly. Without being able to see this information we are playing yet another guessing game and have no feedback loop to improve from.
These are things authors don’t need to run their businesses more effectively:
1. A custom forum title.
2. More badges.