I’ve ready this, but I don’t fully agree with the author. To me, he just sounds bitter. Maybe with good reason, maybe not. But declaring the premium theme market “dead” is pretty silly. It’s not like you can’t make a living if you don’t have a theme in the top 5 of Themeforest.
I wrote the article and I think maybe you’ve missed the point. The post is saying that the premium themes most of us are creating (e.g. small shops) aren’t necessarily viable any longer on marketplaces where the direct competition are organizations with large marketing budgets that distort the terms of service. Not to mention competing against themes that are simply too different to be placed in the same market together (for example, multi-purpose vs. niche).
There’s no bitterness. In fact, the post even gives kudos to the author for thinking of such a roundabout way to boost their item.
I wrote it mostly as a reflection of my own business and as a way for me to express my desire to go at it a different way because I’m clearly not of the same mindset as those that are coming up with these incredible marketing schemes nor do I wish to create very large, multi-purpose, hulking themes.
The title isn’t intended to say that premium themes are dead in general. It says they’re dead “as we know it”. Meaning, it’s time to pivot and discover a new path.
Neko: Pitbull extraordinaire.
So much win!
Jake, you’re my favorite internet celebrity ever. (For now).
Just adding my two cents here as an express installer on Envato Studio. I haven’t ever felt the need to ask for the author’s help installing their theme but wouldn’t be surprised if other installers did.
Take note of these points:
1. Even if you give a step-by-step on how to install a theme, there’s often a problem with upload limits that usually revolve around the enormity of the theme author’s demo content.
2. There can also be problems installing plugins. If an author isn’t using TGM yet, it can be a big problem and hassle hunting down plugin installation links. And for authors that bake plugins into their theme, those plugins don’t always install (see point 1).
3. So many of our theme features rely on the user being able to install the demo content and if the demo content and plugins fail to install, the theme is an empty shell with little guidance on how to add content in the correct places.
4. If you’re an author and you don’t think any of these points are about your themes then you should think again because I see this happening over and over.
In fact, I just had two installations today from two completely different authors and together they required me to either:
a) Completely abandon demo content that wouldn’t install or, b) Make theme code edits to get it to install.
It’s just silly stuff that, if an author would really put themselves in the position of a buyer and test their installs, the experience would be so much easier for everyone involved.
Guys, I’m an author myself so I’m not talking without experience. I saw problems in my own theme installations that I’ve improved upon from this experience.
I’m just trying to say that you shouldn’t be quick to blame others. Take their feedback seriously and use it to improve your products. Ask the installer why they’re having trouble and use that information to update your docs and make changes in the install process to make it easier.
I agree there’s a lot of repetitive stuff on the market but there are also quite a few original gems. This is a great list that @awedoo’s maintaining:http://themeforest.net/collections/4958941-best-wordpress-micro-niche-themes
There’s a problem, though. If they’re only searching for echo $, what if we do something like this(I do this a lot):$variable = esc_attr($_POST['something']); echo $variable;
It’s best to do the output validation as late as possible, ideally as it’s being outputted, as opposed to further up in your script. This way you can always be sure that your data is properly validated/escaped and you don’t need to remember (and the reviewers don’t need to guess) if the variable has been previously validated.Reference: https://codex.wordpress.org/Data_Validation