ThemeForest

Posts by ThemeShaper

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says
132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

Goodlayers, yes, currently if you have permission of the CC author, and have extended license (if this is what that CC author wants) you can include.

CC authors can of course demand more now if they want, say 2x extended, or whatever, as it is now down to private agreement. Note also, they could easily change their minds at some point down the road and ask Envato to remove the plugin, and presumably Envato would have to comply and soft disable the theme until you removed it. Not ideal, but this kind of uncertainty is going to exist until (hopefully) a license makes it more formal.

This is my interpretation from reading all the threads and everything posted so far ;)

RelStudios, it is now TF author beware, and will be down to the CC author to decide how much they want to police it. They will have to power to decide who uses their items in themes. If they give you a no, or give you a yes (and later change their minds to a no) you can’t do anything about it other than remove the plugin from the theme if requested. I don’t think many CC authors would do this, and I would imagine by and large this will all run smoothly.

One question tho (forgive me if this is something obvious and I am stupid ;)), how exactly are CC authors going to police this? – afaik there is no simple way to click on an author to tell if they have purchased one of your files. You can see if they mail via your profile, and you can see if they post on your comments, but if for example, you see one of your plugins included in a TF item on the homepage – how can you tell if they have purchased a license other than checking through your own emails to see if you have granted permission? (as presumably reviewers will no longer check for extended license)

The authors of Layer slider and Revolution slider are going to be in for a lot of extra work if they want to police this aren’t they?

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

You don’t necessarily want a more expensive theme ;) – lower price = more sales (assuming demand is fairly elastic. Top author items will probably be less elastic esp those authors that bring their own traffic and have a better brand, so they can probably get away with higher prices.)

As a new TF author I would assume elasticity, i.e. because you wont have a loyal following yet, lower prices might get you many more sales.. it is more of a ‘guess’ in the buyers eyes.

Anyway, ‘base’ price seems to be $45 for a theme with a decent amount of pages, shortcodes and features.

You wont get below $40 without the theme missing something (vcard / blog only / no blog, that kind of thing)

You wont get $55+ without ecommerce / buddypress.

$40 is mainly single page scrollers.

Wiggle room between 40 / 45 / 50.

Things like multiple color schemes, options, html5, option panels blah seem to make no difference.

tl;dr $45 is standard, ecommerce will raise the price.

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

Leaving CC use in TF items to private agreements is a bit of a minefield. With no rules in place what happens if a CC author withdraws their permission after agreeing initially? How will Envato react? (take down the item? ignore it as they originally agreed?) – also presumably reviewers are going to require some kind of evidence the CC author agrees? – what is acceptable?

I suspect this might have some impact on exclusivity as well.

‘You may elect to become an Exclusive Seller which means that you agree only to sell your Products through the Sites and not through other web sites or other medium’

This looks pretty muddy to me re the new rules.. allowing another author to incorporate an item looks a lot to me like selling (i.e. the author will be selling a non envato license to use the item) privately (other medium).

Very confusing as it currently stands.

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

17 :)

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

The way I did it was (very roughly):

1)Use the WordPress importer plugin, this is the easy bit. Download the plugin, rename the classes / functions etc so you don’t get clashes.. add to your theme code in the usual way. Then place an xml export in a folder and slightly modify the installer code to use this rather than a user uploaded version.

2)Where it gets a bit fiddly.. you need to manually place certain things in the database that the installer doesn’t. I am not sure off the top of my head what is missing, but (pre 3.5 at least) any widgets will need placing in manually, perhaps menus.

You could skip 2) and just have a rudimentary installer, though its nice to replicate your demo site almost exactly.

I can say tho, its worth spending a day getting it done just because it cuts down on a lot of support issues and makes the buyer’s life much easier – Whether it increases sales or not, the installer pays for itself just from cutting support requests .

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

Nice – its like a little mouse precision training tool ;)

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

Well, part of the problem is that when many of the popular files were released (as they are older) less items were being submitted, so those items had much longer exposure on the homepage. A year and a half ago items would be up there for a week almost.. now its 2 or three days.

Yes, the homepage / ui needs redesigning to allow new items a weeks good exposure to compete. No, this wont happen ;)

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

I would think the best currency to use would be the one that most buyers use, as it is easier for them to place an internal value on the item. Presumably this currently is the dollar. It would seem silly to add an extra layer of ‘what does this actually cost to me’ by using a currency most people don’t use, and forcing them to make a rough conversion in their head.

By the same token, it would make sense to allow buyers to display prices (and buy) in their own currencies. Not sure how this could be done on the marketplaces tho ;)

Re price raising I would say 2 things:

1)Do it annually, don’t suddenly hike the prices by $10+ like the recent ones on TF. Raise with inflation yearly.

2)Use psychological pricing. Price at $49, $44, $39, $34 etc.

132 posts
  • Sold between 10 000 and 50 000 dollars
  • Referred between 10 and 49 users
  • Bought between 10 and 49 items
  • Exclusive Author
  • Has been a member for 2-3 years
  • United Kingdom
ThemeShaper says

When it comes to optimal waking hours, the idea of chronotypes seems to discredit all the one-way-or-the-other productivity writers.

Great article there :)

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