Pushing big updates is always tricky. Do you release a new item? Do you update existing?
I’ve done both, and I can say that I had more success by updating the old item compared to releasing a new one.
Try to work your existing user base a little bit – they will make you money. Setup an email newsletter for that particular item. Setup a facebook page for that item. Get some subscribers. Make your current customers happy and they will be more likely to share your item on social media. Work in an advertising campaign to go with your item update.
You could even setup a “donations” section. All you need is one of your existing buyers to be cashed up, in a nice mood and happy with the update.
A few good reviews, a nice new “updated” item banner and some social media coverage can do wonders.Best of luck with your next major update.
That’s actually good to know as I am confused myself on how to proceed with updating my item i.e. when major updates are involved that include larger brand new features.
On the one hand re-branding and releasing as a new item gives more exposure, not just the initial start page exposure but also more chances of appearing in search with more keywords to play with and the ability to target other market segments that apply to your product in turn enriching your portfolio.
On the other hand, you will be maintaining 2 items with much of the code base that is similar, but still a chore in terms of maintenance. Existing customers won’t also be too happy if there are feature in the other that they want. I’ve also seen many authors abandon the older item for the new one, not cool though understandable.
In the end, creating a separate item seems quite messy and unnatural. I too think updating an existing item is the safer bet, thanks for confirming dtbaker
See, I knew I should have waited till the end to comment lol
Probably the last time I ever engage in sales threads again, the curse is real
I only have one answer for you: almost all the authors of the themes I bought have no interest in not updating their themes. They have great interest in updating their themes as it is now free lifetime updates. Do you know why? Almost all of them are in the first two rows of the front page.And they sell a lot!
So basically you are only looking out for your interest and not the community. We are discussing how all authors and buyers can benefit from an improved system. We are trying to workout solutions to common problems : how does one sustain their work in the long term without necessarily being a top seller.
You are practically buying from top sellers knowing they make enough to sustain their work, so in essence you know there’s an issue but as long as it does not touch you, it’s fine. This is hugely selfish of you
Minus the last weekend, which was terribly slow, overall, I must say this is by far the best month I’ve ever had here. Sales did bounce a little but they kept coming back stronger. One thing to keep an eye on always is traffic.
My increase in sales when compared to past months is mostly due to an increase in external traffic coming from other sources i.e. better search engine indexing, other sites linking in, articles about your product and so forth and not from marketplace exposure/search result algorithms, ratings, trending and so forth.
Oh and these monthly sales threads are jinxed. Every time I write here saying I’m doing well, and I flop. This is why I avoided saying anything until now, when it’s too late, even for voodoo
What I am saying is that I have made as many buyers have made decisions based in valid information such as “free lifetime updates”... The market place could change that in the future, But should honour those who bought based in that information at the time of the purchase. Someone did force any author to mention that in the themes descriptions, pictures, etc.? I do not think so.
Grandfathering/honoring what exactly ?
Nobody is taking anything away from you. The only change would be, now your updates are valid for a year after which you will need to renew. You’ve already gotten the item. You may* have access to the oldest update. What more do you want ?
Lifetime updates is no sustainable business model. Nor is it practical on several levels. It also makes no sense at all. Quite simply, when you think about it, an author can choose not to make a single update. Then what are you going to do ?
Just to make a blunt point, right now, what many authors are doing is releasing new products with added functionality and improvements to existing items. Then abandoning the older ones. Do you prefer this model ? Some authors completely delete their items, not sustainable, driven out of business. Lifetime update just went poof.
This is the only other option you leave authors and the end result isn’t even practical for anybody. The issue is easily solved with yearly renewals.
+1GravityDept, +1digitalscience, +1Dream-Theme, +1onioneye and everybody that I may have missed who champions yearly updates.
Due to how things are at the moment, which is pretty much like we’re stuck on a key (backspace in particular), the current proposal is a good step forward. But if we want to do this well, then yearly updates FTW.
That kind of sites exists, who knows from when, but why it have effects right now?
Indeed, it’s just a mind game. You see your sales are low, you then issue take down notices and sales are back, you think this is all thanks to the notices you issued. Truth is, nobody knows. You could have done nothing and sales could very well be back.
Keep issuing takedown notices by all means, but lets not compare apples to oranges lol. Fact, nobody wants to download crap. Serious buyers will buy. This is their online presence and livelihood after all. The best use of your time would be to put your effort in marketing/maintaining your item or releasing more.
That said, it is a super slow weekend, not just in sales but traffic is down drastically as well
How this cut on support requests?Forcing authors to use the comment system will just create a nightmare for support, and when support is mandatory for 6 months there are better chances for buyer to ask questions just because is included in the price. More requests here also.
1) Right now there are no restrictions. When this proposal makes it through, we’ll be doing it for 6 months. That’s less customers to support. Note below:
If an author chooses to support an item, that support will be limited to 6 months from the purchase date. We will be prohibiting ‘unlimited’ and ‘lifetime’ support from being offered or advertised on Envato Market.
2) I also assume buyers will purchase more initially, whether they think they might require the extra time in support. Mostly for peace of mind. This is more money in your pocket. This is something you are already offering and not making any revenue from. Note below:
Buyers will have the option to purchase 12 months support at the time of purchasing the item license (i.e. an extra 6 months) and will be able to purchase extensions during the support period and after expiry of a support period. More details of pricing will be released soon.
Whether a buyer will use the commenting system or not after expiry is not my problem simply because they will only get what they are entitled to. Under the new proposal, these buyers will be considered abusing support. I don’t know how these situations will be handled but I assume this is an edge case Envato will deal with and not something I want to be concerned with now
Look, I’m trying to understand. I’m not trolling or something. You said yourself that you provide a great support already. So what’s wrong if you opt-in to mandatory support program?
The question is not only about support being mandatory or not. It’s about their intention to sell something we already provide for free, something that is just NOT FOR SALE and get a share of it. In return of WHAT? What would YOU pay for? Building such system doesn’t give you nothing. It only gives them a “reason” to get another share of your time and income. OK – I would gladly agree to give them a share if they provide me with a new way to earn more – e.g. payed updates. But why would you agree to pay for something you already do.
Also it is just NOT FAIR if you would get better reputation/exposure etc. while offering the same service I offer, just because you agreed to the new terms. It’s like you agree to PAY for unfair advantage on the market. I am supporting my items too, and believe me (or my buyer’s ratings) – I do it good! What if they decide to sell front page exposure next year? VIP positions?? Mhm? That could be OK if we decide the prices and fight for exposure (like the listings sites do), but it’s not the case here.And yes, some of your comments were rude and ignorant.
Envato approaches you with a proposal that cuts down your support requests, while putting additional revenue in your pocket and your response is, I’m already doing this for free, why should i get paid and give you a cut ?
You don’t have to do anything new to receive these benefits. From an authors perspective it’s win win. From the buyers perspective they get a better service as the expectations are clear.
Can this proposal be improved ? I think it could be. But this is a very good start. Nothing unfair about it. If you do not want to advertise support because of a 1% minority of abusive buyers, this is something you opt into willingly. It should be advertised correctly as someone else is offering support through marketplace terms and support packages, hence incentivised.