The Business Card that was soft rejected seems to have a notable contrast in differences on the front and rear of the card. The front (name side) seems to be very simple and elegant; not a single angled line (not including the font or the card’s right-angled edges). But the rear (information side) seems to lose the elegance of the front with the inclusion of the grey “border bars.” The rear I feel may work best if somehow you managed to incorporate the flowing ribbon-like graphical elements into the design (and maybe even use it/them in ways to separate areas of information somehow). I would remove the bars because they are only seen on the rear; or, if you feel they should be kept, I would somehow work design elements of a similar feel into the front of the card for consistency.
For the completely rejected business card, I feel the large brown “stripe” going across the card’s front (name/title side) may be getting in the way of the simplicity of the design. The only other elements I see similar to it in the card’s entire design are the upper and lower “movie title bars?” on the front and rear. I think it may work better for you to try playing with just the circle and name on the front, while doing away with that large stripe.
If you feel the large stripe is a valuable design asset, then I would say see what happens when you align the circle with “John Doe” inside to the left edge of the card. Take the “Graphic Design” and position it to the right of the circle, vertically centered in the large stripe. Play with the tracking, italics and boldness of the two words (of both the name and profession title) to see what you may be able to come up with. By changing the alignment of design elements in this manner, you get something similar in feel to the alignment of the information icons you have on the rear of the card.
For the name and title on both the front and rear of the card I might also try playing with the tracking of the fonts; in a way that would make the first and last name look like their alignments are “justified” and enclosed in a rectangle or square text area. The same for the “Graphic Designer” title on the rear.
Keep us posted on your progress.
- Nun Kwon
Hey! Greetings. I’m sure you can add extra files to an item submission. I’m just not sure if they would be called “Bonus” files. Most people on here that add other files to their submissions end up calling their entire submission a “Bundle Package” or something of that sort.
Search Graphic River for “Bundles” and see what comes up. If the results show people submitting items in a fashion similar to what you’d like to do then you’ll have your answer.
- Nun Kwon
I like the graphic stuff in the red section on the right a lot more than the white typography section. I think more could be made of that, and the typography could be less complex, and take up less of the space on the flyer. And the big title is really hard to read. Just my thoughts.
So the typography is a little too complex? Do you feel there is too much type? Perhaps it should be sorted in a different way? I’m getting the impression it’s too stylized for your tastes. I’m curious of whether or not you feel the style of the text makes it difficult to read. Thanks for your feedback!
- Nun Kwon
I would have to say that the title font is a little hard to read, and maybe try screen or overlay blending mode on the girl, as the primary colours seem to be red and white, and black as an accent. The white on the left hand side is overpowering the girl so if she was on screen, vivid light or overlay she would standout a little more. My eye is straight away drawn to the white side of the flyer and then i notice the girl after, which makes the flyer seem unbalanced and left side heavy, nothing wrong with the design in my eyes, but just some little tweaks would help improve it…
Thanks for the critique. The title font being difficult to read is one of the things put on my list. The feminine illustration being overwhelmed by the text area is an interesting observation. I’ll give the blending modes a go to see how they make the illustration “pop.” That comment about balancing the two sides of the design is not something I was expecting. Thanks for pointing that out. Very much appreciated.
- Nun Kwon
Since St. Patrick’s Day is coming up, I’ll add my first accepted Graphic River work to the pool:http://graphicriver.net/item/lazy-leprechaun-lazy-keg-o-gold-mascot/3889344?
- Nun Kwon
I’ve been working on a new flyer design, but I’m not sure if it works visually 100%. I have some thoughts about 3 things that may need to change or be altered in this design, but I’ll shut my mouth and take any input you give me without influencing your opinions. Let me know what you think…
- Nun Kwon
I would say the main problem with this flyer’s design is overall cohesiveness, consistency, and integration of elements. I don’t see a general “theme” of colors, shapes, subject matter, fonts, placement and other things throughout this flyer’s design. It’s almost collage-like in a way, where the collage consists of pieces that have nothing to do with one another. Kind of random and all over the place.
Let me ask you some questions… How many different fonts did you use in this flyer? Why did you use the fonts you selected?
Why did you use certain effects in this design? I see some text-caption areas being transparent black, others solid black, some with outlines/strokes, others without. They seem to be visually unrelated to each other (aside from the color black and their rectangular shape) and don’t fit like the pieces of a puzzle (of design) should with each other.
I’m very curious of what the organization of the .psd file’s layers are like.
I would honestly say if you want to get this fly approved, fixate yourself using only a few of the many different elements you have included in this design, to make the entire design look more uniform. Challenge yourself and try to use 2-3 fonts max for this design. 1 style in terms of text-caption box area. 2-4 main colors for the over all design, and perhaps adjusting the placement of caption boxes in visible alignment with each other (vertically, horizontally, width and height).
- Nun Kwon
Okay I see the flyer now at its core. By using a different model I can more clearly tell what the actual included elements in this design will be. This should work as a flyer.
Just looking at it a little more, I see you took SomethingDesign’s advice for the shadow under the tree/vine element. Just in my own personal taste I’d decrease the shadow’s distance a little.
And out of curiosity… I see there is a circular set of line details radiating out from this model’s navel/stomach area that I did not see on the other model. Are the models you are using for this design highly photo-maniuplated, or are you kind of playing with elements for your previews. I like what I see here. It’s customized to the model. But not all models are the same. Just curious of your process here, and what purchasers can expect.
- Nun Kwon
It seems much of this flyer’s design relies heavily on the form, shape and position of the model. It’s highly custom because of this. This makes me wonder whether or not you will be providing your purchasers with the model photo or not. If not, the elaborate effects you have pulled off with the model need to be translatable to any other model or image someone wants to replace the one seen here with.
In effect this would mean that you would need to have present Photoshop actions or a smart object(s) with filters and adjustment layers that enable one to get the whispy smoke/water effect on her arm, the model’s off-centered white outline, the “Funky Chaser” logo under her bikini, the stripe effects and all. All of these must be accessible and editable to the purchaser for them to use with their own model; if you do not provide this model.
It’s very original and custom work. I like it for what it is. If you have the permission to sell the image of the model with your flyer I’d approve. If you have preset Photoshop actions or filters/adjustment layers for me to pull of the same effects I see here with any model I decide to use I’d approve your flyer.
If none of the above are applicable to this flyer; I would not approve because the purchaser would not be able to attain what they were presented with in this flyer.
Hopefully that helps.
- Nun Kwon