I’m late to the game here as I’ve been out of town for the past few days, but although I appreciate and am happy to see the progress in the licensing arena, I wanted to also throw in my hat for serious consideration for the revision of some of these licenses. Just a few points I’d like to contribute to the discussion…
there are many more smaller broadcast uses and local business ads that may not otherwise have the budget or access to affordable, quality music for their productions.
Respectfully, If a local business wants to air an ad, just for broadcasting costs it usually costs them around $10-20 per 1,000 views they are receiving on that ad in a US market. So over the course of an ad if they get even just 100,000 views, they’re going to be dishing out a MIMIMUM of $1,000. If it’s 1,000,000 views it’s a minimum of $10,000. From my experience, these ads will play for months on end, often racking up millions of views, and all these guys can afford is $18? This is false. It also massively under values the contribution of high quality music to a broadcast. $18 should not include any broadcasting privileges, it really shouldn’t.
It’s important to keep in mind that as a high volume, non-exclusive stock music licensing platform, AudioJungle is unlikely to have the same type of rates that bespoke music or custom licensed material may see for similar uses. This focus on value, volume, and accessibility (along with the talent and quality the authors and music of course) is a big part of what has made AudioJungle such a success, and we believe we’ll see that continue here.
Envato has mentioned a few times that they do not want to harm their buyers and market of high quality, reasonably priced stock music. And for that reason, they have maintained changes with full preservation of themselves as a stock, royalty-free music site. I agree wholeheartedly with this. The site must absolutely not abandon it’s majority of buyers for the sake of a new market. But I think what’s being missed is that the site can easily accommodate for both the small and big markets appropriately. I definitely understand that Audiojungle is not going to price these larger licenses at rates as high as some of these boutique libraries (~$10,000-$250,000+ per license), but a $1,000 license for a National ad should still be considered a great value to these big market buyers.
By adding the broadcast license itself, you are automatically stepping into a world beyond stock music. Comparing everything with other stock music sites is simply the wrong approach given the site will now be suited to major broadcasters. We can still stay stock friendly with the addition of new licenses by keeping a reasonable first tier stock license. My suggestion is, just don’t sacrifice the value of these upper tier licenses just to maintain the integrity of the site as a stock market, this is still very much sustained with the lower licenses. The licenses need to accommodate for both stock buyers AND big market broadcasters, being we are openly in both of these arenas now. As it was stated by PinkZebra, higher prices on these upper tier licenses will only help the impressions on buyers for the $18 dollar license. It lets them know they’re getting high, broadcast quality music at a very reasonable price.
Just one other point I wanted to make. Audiojungle being the main leader in the stock music industry now, I think it’s okay to push the envelope a little bit. Just because some other smaller stock sites may offer a broadcast license at a lower rate, doesn’t mean we should follow suit. The fact is, the quality at Audiojungle is a lot higher than most of these other stock sites, and is now the leader in the stock music industry. But as we all know, not just these smaller market buyers are picking up tracks here anymore. Just within the past couple of years we’ve seen a large influx of these big market buyers, and it will only increase all the more in the future. This is a great thing! But I think Envato needs to be the leader in the industry by making the leap of appropriately accommodating BOTH the stock and big broadcast markets, and fairly doing so for both buyers and authors alike. To me this definitely requires a higher 4th tier license.
Again, I am genuinely happy to see the licensing structure being addressed by Envato, but would very highly encourage the team working on this to reconsider some of the licenses based on the points that have been made by a number of authors, including the top 2! Overall it’s certainly a step in the right direction, but in my opinion still leaves much to be desired!
Thanks Envato and Happy Bday!
This site is looking prettier and prettier every day. Amazing job guys!
Changes are happening, it just takes time. Patience.
Great news, thanks Envato!
Congrats Luca! Best wishes to you both!
Very cool Christian, congrats!
An absolutely outstanding job Matt! Hard to think of someone who deserves it more. A stand out guy and a stand out producer, congrats and cheers my friend!