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This week has been slow so far compared to the first two weeks. Hope things improve. My main concern is the reduction in conversion rates ( elite authors can track this using their google analytics account) , which is consistent with the fact that many authors are complaining about a dip in sales. The checkout flow seriously needs some improvement. It takes several clicks to complete the purchase because of the cart ( previously just one click if you just had credits in your account ), the checkout process of digital products needs to be as simple as possible for higher conversion rates. In general, ecommerce shopping cart abandonment rates are pretty high and its a general thumb rule simplify checkout.
I am not sure why there is a pop up where you have to click “Go to Checkout” and then to another page where you have to click “Checkout” again and then subsequently enter your address and choose payment type. Why can’t all this be combined into a Single Page.
We have tried running facebook ads, though the cost per click is only around $0.15, you never get as many visitors as the click count you are charged for. We used to get charged for over 200 clicks everyday but google analytics would just show about 8 visitors from the ad. We used a referral link to track visits. I would like to hear experiences of other users who have tried facebook. We are planning to give google ads a try soon.
Anyone experiencing drop in conversion rates ? would like to hear from other Elite authors as we have seen conversion rates drop by over 50% since last weeks revision to the checkout process
Each additional step in a checkout flow affects conversion. Our conversion rate since yesterday has dropped by over 50%. It has been consistently around 1.1-1.4% for the last 8 weeks except on Christmas and New Years day. It has suddenly dropped down to 0.5%. Couldn’t fathom what went wrong, now I know the reason. Hope things pick up quickly.
Chances of this design getting approved is slim to none. You should improve the design significantly before you start coding, otherwise you will have to face disappointment. I have had several designs rejected before I started selling well here and this is the kind of design that got me rejected. Colors, typography, elements, buttons etc require a lot of improvement. Look for inspiration in sites like awwwards and improve your design standard. Apologies if my feedback hurts you, I know you would have put a lot of effort into it, but remember I am just trying to help you.
Block and title backgrounds almost same, they look good with grey background. With write background they look not good, like taken from another site.
Whitesmoke look better with current layout and new borders.
Perhaps we need to get used to.Example bg whitesmoke, blocks are white: https://www.dropbox.com/s/ec4isy1r6bct943/screenshot-005.png
+ 1, Good one
The new design is not upto the mark. Envato needs to look at Visual Hierarchy which they insist from us so often. The various content sections are not clearly distinguishable and the body font is too huge for the spacing used. Like all change, probably it will take some time getting used to.
I was just wondering if we are allowed to use premium fonts in theme demos. I see a couple of popular themes using fonts such as “Futura-PT” and Proxima Nova. Is that permitted ?
brandexponents saidnot yet but why wouldn’t you do it voluntarily?
I understand the benefits of including shortcodes in a plugin, but my question is , Is it a mandatory themeforest requirement currently to be doing so ?
All my shortcodes are tightly integrated with my custom page builder and the framework that I use for all my themes. I would need some time to unify common functionalities across themes into a plugin and then have a theme specific plugin for each. If including shortcodes as a plugin is not a mandatory requirement I would rather do this after an upcoming launch.