Posts by brandexponents

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says


I understand the benefits of including shortcodes in a plugin, but my question is , Is it a mandatory themeforest requirement currently to be doing so ?
not yet but why wouldn’t you do it voluntarily?

All my shortcodes are tightly integrated with my custom page builder and the framework that I use for all my themes. I would need some time to unify common functionalities across themes into a plugin and then have a theme specific plugin for each. If including shortcodes as a plugin is not a mandatory requirement I would rather do this after an upcoming launch.

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

I understand the benefits of including shortcodes in a plugin, but my question is , Is it a mandatory themeforest requirement currently to be doing so ?

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

Hi Guys,

Does any one know if the themeforest wordpress requirements phase 2 has been finalized ? The new themecheck plugin requires shortcodes & custom post types to be in a plugin and throws some warnings. I am not quite sure what to do at this point. Will those warnings be ignored by the review team ? Any insight from authors who recently got their items approved would be useful. An official response would be even better.

regards, Swami

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

I am glad someone brought this up. Yes the craze for more demos and variations is killing the theme market. We find it difficult to pursue unique ideas because there is no point in making such themes if it doesn’t sell.

On the other hand Multi-purpose themes are not all that bad, we released our theme Namo, a few months back and the initial response was great. We just had one demo with multiple pages setup. We have seen buyers using our theme across different categories like architects, photographers, florists, restaurants etc, but we just had a single demo that would have appealed to creatives. We were in the top 10 for about 3 weeks and then suddenly a tsunami of multi-purpose themes were approved and some of them had a crazy 30 demos , each with some simple change in fonts and colors and with the same page layouts. We tried to compete by offering additional demos ourselves but only in vain, we slowly faded away from the popular items section and our sales has dropped by over a 100%.. According to me its the bundled themes and not multipurpose themes, that kill the market. They take a niche theme or award winning sites, get inspired ( in some cases copy ) the layouts and appeal of theme/site and create a new demo.

Some of the authors are releasing two demos a week, literally killing all the single niche themes and authors lose their creativity to come up with interesting designs and enter into the mad witch race of creating the next big monster theme. These themes also use up all the free stock images and resources available, making each theme look like the next.

A marketplace like themeforest will strive and survive only if it encourages authors to be creative and come up with new and interesting designs. Some of the solutions would be.

1. Like suggested by others, stop authors from bundling themes or create a new category for them. 2. Give more exposure to new items and promote creative designs by creating a separate list that runs in parallel (same exposure ) to the popular items section. 3. Allow authors to use premium fonts such as fonts from typekit and other premium libraries. Typography is such an important part of web design and if all themes use the same set of fonts (Open Sans, Raleway, Lato, Source Sans etc ) how do authors come up with new and unique designs. The free google fonts collection has its limitation, a premium design needs premium fonts. There are many buyers who end up buying and using premium fonts for their clients. Authors will be inspired to create award winning designs and not just another multipurpose design with a quick development turnaround.

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

It looks like your item was finally approved! Congrats!

Mine’s still in the queue after another round of changes that needed to be made. I initially submitted exactly 2 weeks ago today and I might fall into a coma if my item needs more changes after this one.

Thanks mate :) Yes after a 2 week waiting period, my item finally got approved and I very well understand what you are going through. I had no qualms about doing the the changes in the soft rejection as it was only intended to improve my item, but it was the waiting period between the rejections that was a bit frustrating. I think, both we and the reviewers, can benefit from having two separate queues, one for the initial review and another for soft rejections. In any case, I expect your item to be approved shortly, I am sure it will be worth the wait :)

- Swami

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

@MVPThemes, It took 7 days for my item to be reviewed and after a soft rejection, I had to wait for 2 days for yet another soft rejection and it’s been 4 days since then and my item is still in the queue. I have seen the progress bar move from 10 to 93 percent and it’s gone back to 50 now. I seriously have no clue what’s happening. Feels better to know that I am not the only one waiting for a long time. But it’s definitely a frustrating experience.

- Swami

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

Hey guys, Good to see some fellow Indians here in Themeforest. This is Swami of Brand Exponents from Chennai.

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

Hi Olechka,

I have mailed you my profile. Kindly have a look.

kind regards, Swami

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

Try Ubuntu, Raleway, Exo, Droid Sans, Bebas Nueu, League Gothic, PT Sans Narrow. This collection covers various styles of fonts and are also popular.

13 posts
  • Has sold $75,000+ on Envato Market and is now an Elite Author
  • Has collected 10+ items on Envato Market
  • Elite Author: Sold more than $75,000 on Envato Market
  • Located in India
+2 more
brandexponents says

Hi Guys,

First of all, I am very happy with the fact that my wordpress theme PAWS got approved in themeforest last week and to my delight has received a lot of positive feedback from fellow themeforest authors and users. My first two themes were rejected and after almost an year of fine tuning my skills, finally made it to themeforest. Extremely happy to be a part of this fabulous community where people actively help each other. On a side note, I would have been happier if the sales was better. Been slow to start, hoping it will pick up.

I am proud of the fact that my theme has been nominated by awwwards and would appreciate if you guys take some time to give it a vote. Here is the link: http://www.awwwards.com/best-websites/paws-portfolio-wp-theme

I would also appreciate some constructive feedback on my theme and the features that I can add to make it a better one. Valuable tips from seasoned pros will definitely help a newbie like me.

kind regards, Swami

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