As promised we’ve had another discussion regarding the feedback on this thread. We talked through the concerns raised about the background being too bright and the font sizes being too big and inconsistent. Designers, front-end developers and product managers were involved in the discussion. We took your feedback seriously! We thought things through carefully, talked about the pros and cons of all possible approaches, including reverting back to the old design. We finally agreed on the following plan of action:
The background will remain white. We believe that making the white background change will ultimately be a step in the right direction for our new visual direction. Having said that, we agree that the white background can be too prominent on some occasions (on forum threads for example). We are willing to wear this occasional drawback in favour of simplicity and a design that will freshen up the look and feel of Envato Market as a whole.
Regarding the font size, I admit that the change should have been made more carefully. Mistakes were made and now there’s nothing left to do but to learn from them. The larger font size has unveiled some inconsistencies with our current typography. It could be argued that it has contributed to this inconsistency but the problems with legacy typography were already there. Our plan is to leave the body font size at 16px and do a clean up of our legacy typography. The changes will be subtle. Yet when done across all of Envato Market they will result in a better reading experience overall.
I know many of you hate the change that has been made. If it’s at the least consoling please know that we’ve had lots of discussions (too many even) regarding this change. It’s a step in what we feel is the right direction. I see it as a small but important step. The main motivator wasn’t changing the background to white and increasing the font size for their own sake. It’s merely a step in laying the foundation for a new visual direction which will make sense only when looked at cohesively in the, hopefully near, future.
Some people were ironically saying, that we all make white themes and templates, but in every theme, there are areas, when our eyes can relax (pictures) and then focus on content (text on white background). But all I can see here is white white white.
That’s true. I’ll make sure to bring this up in our discussions.
No doubt your feedback has been overwhelmingly against the change we’ve made here. Some of the photos of sunglasses and entire rooms being lit up etc. are one of the ‘perks’ of being a designer at Envato. You can count your changes to be scrutinised no matter what. It’s a humbling experience and makes it so much sweeter when you announce something that the community loves. However, I can’t help but feel that things are taken too far when I read comments about people needing to be fired, that Envato needs to hire ‘proper’ designers and that our next change will be a switch to Comic Sans.
Just over a month ago I have taken on the responsibility of helping make this latest visual change. It was going to be done many months ago but due to authors needing time to update their images, the change was postponed and eventually ‘fell off the radar’ so to speak. Meanwhile our rapidly changing industry sees remarkable product experiences and redesigns being shipped regularly. There are many things we want to see improve on Envato Market. As a designer on the team I want to see Envato as a leader when it comes to anything relating to the user experience of our product, our visual design being part of that. I decided that stagnating on this change wasn’t the right way to go. I take full responsibility for this change so if you need someone to blame for it, I’m the guy!
Our primary motivation for the change was to brighten our background colour from the murky grey and make our website a more welcoming place. Comments have been made about the likeness to the Envato Studio design, which I admire greatly and think that Envato Market could benefit from the cleanliness, friendliness and simplicity of their design.
Our secondary motivation was to increase the size of our font to make content more readable. These days a 16 pixel body font size is in no way too large for a website with a contemporary design, and for good reason: it makes reading easier. However, the increased font size means there is a greater difference between certain types of text on our site. We still need to keep the smaller font sizes due to our grid, which would take substantially more work to change.
Before this change went live the design team at Envato Market had numerous discussions regarding the solution that was chosen. The question about whether a white background was too bright or not was discussed no less than at three different occasions. We didn’t underestimate the importance of this change and each time we unanimously agreed that a white background and a larger body font were the right solution. We’ll definitely have another discussion regarding the negative feedback we’ve received and I’ll update this forum with a summary of that discussion after it happens.
The motivation for this change was to lighten the background colour and increase the body font size which was considered too small for a comfortable reading experience for buyers. Even after reading through every comment on this thread I believe a change was needed. Stagnating and resting on our laurels won’t make us the “The Best, Finest, #1, Leading, Most Amazingest”.
huykhong saidI was thinking I can save money on power consumption, no need for a desk lamp anymore—Envato’s new design can light my entire room. May have to start wearing sunglasses when browsing the market!
I cannot say anything but this background cost me more display power consumption.
Wow. That’s the harshest polite criticism I’ve ever been dealt as a designer. Not sure what to say. Thank you?
Visual update is now live!
Along with the background colour change we have also bumped up the body font size from 13px to 16px. This change was made to make the copy easier to read, thereby promoting more buyers to read item descriptions. Together the lighter background colour and larger body font size complete our small visual uplift of Envato Market. I hope you enjoy the change. As always we’ll be monitoring this thread for feedback.
Please check your item and profile pages and update any images if necessary. Helpful read: http://marketblog.envato.com/tips/image-performance-tips-for-authors/
Two more filters!
Alpha Channel: now you can filter your results down to only see items that have alpha channel support on VideoHive. Example: http://videohive.net/search?utf8=%E2%9C%93&term=&view=list&sort=&date=&length_min=&length_max=&price_min=&price_max=&sales=&rating_min=&alpha=alpha
Looped: filter your results down to find audio and video items that seamlessly loop creating possibly infinite long pieces of footage or audio. This facet is live on AudioJungle and VideoHive. Example: http://videohive.net/search?utf8=%E2%9C%93&term=&view=list&sort=&date=&length_min=&length_max=&price_min=&price_max=&sales=&rating_min=&looped=looped, http://audiojungle.net/search?utf8=%E2%9C%93&term=&view=list&sort=&date=&length_min=&length_max=&price_min=&price_max=&tempo=&sales=&looped=looped