If they ask me I tell them. If it does the job for them, and they are happy- why should I explain the details of how I produced it? I´m not charging through the roof prices- so they probably know it´s not completely bespoke.
Does your supermarket tell you exactly who produced their own brand beans? No, they don´t.
I can´t be the only person who uses Themes, that doesn´t explain exactly how I produced their site.
The client is happy, because he´s got a great looking site cheaply; the theme developer is happy because I´ve bought his theme; and I´m happy, because I´ve been paid.
As someone who white labels themes, it can be annoying having to edit page previews so that clients cannot see the theme developer´s branding and price.
Wouldn´t it be better for site developers, and theme producers, if they made two preview pages- one with their own branding; and one that agents such as myself can easily show to clients, without giving the game away immediately?
The easier it is for me to sell, the more likely theme developers will get a sale. Mutual benefit.
It´s a good question. I think theme developers are realising the need to play down their branding, because after all this is a marketplace where we buy and sell. I think if you show customers a demo, you are basically taking away value, because you are telling them it is easy to put together. I would go the screenshot route and explain features to them. I´m sure a theme developer won´t mind you using a screenshot of their work if you end up buying it from them.
I don´t tell people they are themes, just as the supermarket doesn´t tell me the actual price they pay for a tin of beans. If anyone was to confront me, I would say ´you´re correct, but do you have several weeks to learn the knowledge to put one together successfully?´ Obviously you can´t go too over-board on the price, but that is a judgement you have to make.