Posts by digitalscience

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I recently purchased an image from PhotoDune and on the page after purchasing I noticed the advertising for ThemeForest themes. Now I understand Envato is a business (and many of you will say this) but why show the top selling themes from ThemeForest when I was shopping on PhotoDune? Why not show top selling or interesting PhotoDune items? Or images relating to what I purchased, like more pictures of “human hands”.. why do I need to see WordPress themes?

So basically for every purchase on the ENTIRE marketplace, each customer will see an advert for the top selling items on ThemeForest? wow, no wonder their selling power is so strong :D

I understand Envato wants to promote top items, but this seems incredibly biased and how exactly are authors suppose to compete with this type of promotion? At least alternate or show stuff that actually is related to what customers purchased.

\\

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I saw this account before and recognized the themes from ThemeForest, I always thought she was a freelance designer who worked with top authors… and thought wow she is good :D so I guess not!

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

Cool username :D

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

Happy 23K, that’s huge!

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I wanted to buy this theme : Apex Responsive HTML Theme which is located at..

We had some issues with our theme files going offline on Envato, but the issue was resolved about 20hrs ago, really sorry to hear you had this experience.. but this was something out of our control. Hope Envato can help you out!

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

acting like you know what’s going to happen in the future is best left to the likes of Nostradamus or the Mayans. :)

well that’s another topic and don’t get me started on that … ask VF :D I did successfully predict 4 million members on the summer/winter solstice, so who knows ;)

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

We have to use our imagination here, but say heavy bloated themes were priced higher – they would still sell but would level the playing field for lighter single purpose themes. So if value for money wasn’t the overriding factor and everything was priced accordingly what would the main factors for selling be: originality, uniqueness, latest trends, quality, front end design, light and clean code, usability etc… this is what would make a better marketplace. If $40 files could become top sellers for the week, then these are the types of new trends we would see.

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I don’t understand why most of the people think that only multi-purpose themes can have good sales? There are plenty examples out there that prove just the opposite.

Yes generally speaking multi-purpose themes sell the best, but that doesn’t mean all multi-purpose themes become top sellers – that’s not the point. The facts are that most of the top selling items are multi-purpose heavy themes, I think this is obvious.

If authors spending all their time on one single item wasn’t profitable, then authors would spend more time making several themes – but the system is geared towards creating high risk / high reward type files.

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I agree the way the marketplace is built is contributing to the trend, given that the majority of the buyers gravitate towards the popular section, where most of the themes are multi-purpose. However, to say that Envato started this trend is downright silly. We are the ones building themes, so we had to be the ones who actually started the whole multi-purpose craziness, to give the customer a perception of better value for one’s money, which is what clients want, don’t they?

Authors make what ever sells better… if lighter themes sold the best, more authors would make them… if making heavy multi-purpose themes wasn’t worth the time, authors would stop making them.

If everyone stopped making multi-purpose themes – all the current top multi-purpose themes would continue to sell ;) So authors can’t stop this trend, buyers want value for money.

4518 posts Love & Light
  • Elite Author
  • Sold between 250 000 and 1 000 000 dollars
  • Has been a member for 7-8 years
  • Author had a File in an Envato Bundle
  • Most Wanted Bounty Winner
  • Interviewed on the Envato Notes blog
  • South Africa
+3 more
digitalscience says

I believe that this whole trend was started by the authors, to make the end-users believe that they are getting more bang for their buck, and therefore, to rise above the competition.

The trend exists because of the platform itself, so it is Envato which sets the trend. If heavy multi-purpose themes were priced say $100, it would balance things out. If buyers wanted a heavy theme, they would understand it would cost more. If they wanted a lighter theme, it would be cheaper. But with the current price caps it turns out it’s more profitable and competitive to have feature packed heavy themes, so naturally authors have picked up on this and have followed the trend, and then buyers will naturally follow along too.

by
by
by
by
by
by