Of course you might not like Artisticca’s design, it’s a matter of “personal taste” I love it!
I don’t dislike it, and I agree it’s graphically an improvement on the current design.
But it doesn’t fix the majority of issues others have reported, which aren’t simply cosmetic.
It’s ok, but it’s distracting this thread from the real issue which is that the multiple levels of navigation are unintuitive and confusing for new, and existing users.
Stick a bundle offer banner and a ‘latest Envato millionaire author’ up there as well and anyone viewing the site on anything other than a large monitor will have to hunt for the page content at the bottom of their screen.
The current menu architecture requires more than a simple graphic fix.
EFEKT_Studio saidThis is exactly what I’m doing man
I’m opening Artisticca’s design for 10th time. So good
I don’t know how many times I opened it but it is really beautiful and I open this Discussion from time to time just to see it again
Sorry to spoil the love-in but how is that design any better than the current design? It has some less obtrusive logos but apart from a too-tall footer it still has exactly the same issues as the current design.
The issue with the existing header is that there are too many menus and a very confused navigational architecture, changing the logos slightly isn’t going to fix that.
WebSmacker saidexactly. but, I don’t know the reason
@tovio – you missed the point. many authors sales have dropped right when the header changes went live.
What WebSmacker said, the number of menus and banners and notices and graphics at the top of the site are distracting. A week later and they’re still distracting me. I’m not browsing the site as much because it isn’t a pleasurable experience.
Previously it was easy – there’s a menu link for WP plugins on the themes page, and one for themes on the plugins page. Now I’m distracted by that big horrible logo bar with meaningless icons which draws your eye to it.
I’ve been here years and I have to come here to buy stuff on a regular basis for our business, check out updates and new products, but if I was a new, casual visitor I doubt I’d bother to return – too much like hard work.
Are Envato taking any notice of the feedback they’re getting here, or are they too busy ordering more funky furniture for their funky office?
Can you please set a caching for the happy ### day banner as I am fed up having to close it when I accidently click on them logos because Im not use to the header and when using muscle memory it is getting annoying, 3 times now
When I visit I browse the Codecanyon and Themeforest sites, and as well as the Envato bar that I have to close every time I browse a demo (plus the sales bars that some authors add to their demo headers), I have to close offer and other banners twice as they appear again for each sub-site.
I feel like I’m forever closing topbars when I visit this site, only to watch them pop up all over again.
User experience FTW
In terms of aesthetics, if we were to stick with this basic structure, we’d like to see some refinement and polish for sure. In terms of functionality, we’re watching the metrics, and it’s far too early to draw conclusions.
I think the issue is less about aesthetics (though obviously these could be improved, as could the company branding), and more to do with the current site architecture and resulting navigational structure.
Envato is expanding rapidly as a company and a marketplace, but you can’t just bolt on another menu when more sections or features are added to the site. Without proper planning and logical integration things get messy – and ‘patching up’ isn’t going to provide you with a long-term, scalable solution.
Before you do anything else you need to rethink the current sitemap and underlying architecture. Once done an intuitive and elegant solution to your navigational structure will be more apparent and easier to achieve.
I find navigating the site as a customer a very unintuitive and fragmented experience, and that’s not just down to multiple menu layers or distracting logos.
sigh Let me put it for you in one sentence again, I’m using your words:
If it looks worse to you then it’s because you’ve spent most of the last 20 years specialising in usability, accessibility, branding and UI design for large companies and corporates and you know it could be a lot better, which may let it seem much worse to you than it actually is in the end. It can be a lot better, sure.
I’m seeing it exactly as it is, from the perspective of a UI designer and a customer, right now. Yes I have the perspective to see that it can be better, but when I now use the site it’s worse THAN IT WAS BEFORE. Forget how good it could be, from my perspective as a customer it isn’t as pleasant to browse the site now as it was last week.
By now, not many people are complaining about low sales here. 3 people is not a big number when looking at millions of authors, isn’t it?
Authors sales don’t come into the equation for me when I visit the site. I’m a customer, and I want to find things quickly and easily so I can check them out and maybe buy them. If sales are up – great, if they’re down – bad, but either way the issue for me as a visitor is one of usability.
That’s because someone wanting a theme could also want an audio/video file, a logo from graphic river, a plugin from codecanyon and vice versa.
I’m not convinced that the majority of visitors use such a wide range of marketplace sites, my guess would be that the majority hover between two or three. Personally we only use Codecanyon and very occasionally, TF. I guess this is where Envatos metrics come into play, if the data proves otherwise then maybe it’s worth highlighting. I still think they could have implemented a more elegant solution though…
Can’t wait for the Christmas bundle banner to show up
Christmas is cancelled this year, there’s no room.
familychoice saidThanks for the feedback, we are looking into that bug now.
I notice that after posting a comment, I’m redirected away from the comments page into a search comments area: http://i.imgur.com/Uu5L6ku.jpg
with duplicated breadcrumb navigation. I then have to find my way back to the page I was on to see my live comment.All a bit of a cludge, and not as user friendly as it was previously.
Erm…if it looks worse to me then it’s because I’ve spent most of the last 20 years specialising in usability, accessibility, branding and UI design for large companies and corporates and know it could be a lot better, not because my mind is playing tricks on me.
That is basically what I said.
It’s not, you said:
it just may look worse to you than it actually is.
which implies that it isn’t.
But only because of the chef’s opinion, doesn’t makes it tastes worse to those people, too.
I’m not saying it does, but taste is subjective, accessibility and usability aren’t. Just because some people like it better, or some authors are getting more sales, doesn’t make it the best solution for the majority of users.
By the way, my sales are unaffected by the change. But hey, what do I know
Lucky you, you’re one of the beneficiaries of the menu highlighting less popular areas of the site. Others (as mentioned in this thread) are noticing a drop in sales, which reinforces my suggestion that it’s not working for everyone.