I do agree on all of your comments but Avada was not on top when it was launched. it reached to top after a long time so in between it should be featured.
It debuted at #4, only because it launched halfway through the week. The next week it was #1.http://themeforest.net/page/top_sellers?day=19&month=08&year=2012
Should non-exclusive item sales count toward the total sales used to determine exclusive item commissions?
onioneye saidSearch for “anchor pricing” http://themarketingspot.com/2009/08/three-predictably-irrational-pricing-strategies-that-get-sale.html
What makes people so sure that increasing the price of multipurpose themes would give niche or simple themes more space to thrive? I don’t see any market research behind this, so I’m certainly not convinced.
When you first come in contact with a customer, set the anchor high. Introduce them first to higher priced options. They will judge all future purchase decisions by that anchor. Later you can give them lower-price options, which they will judge against the higher price.http://www.neurosciencemarketing.com/blog/articles/anchor-prices.htm
A key benefit of this strategy for new products, though, is that a high anchor price is established in the minds of customers, making each subsequent reduction a bigger bargain.
Clients need to have reason to buy “normal themes”
That’s a great point…if I am a restaurant who just needs a theme with a home, about, map, gallery, and a few menu pages, I should be steered toward a niche theme targeting restaurants (http://themeforest.net/search?utf8=%E2%9C%93&term=restaurant). Themes there are mostly $45 with a few priced at $40 and $55. If I do what most people do and go directly to the popular files list, I see mostly multipurpose themes that are overkill for what I need, but they are only $10 more and you get an impressive list of features like sliders, shortcodes, page builders, ecommerce, buddypress, and bundled plugins.
For an author, it makes sense to pack everything including the kitchen sink into a multipurpose theme and hope to hit the popular files list. It is much better than languishing in an unseen niche category with low sales. If you increased the prices on these multipurpose themes (e.g. start at $45 add $10 for ecommerce, $10 for page builder, $5 for buddypress, $2 for each bundled plugin, etc.), you would see $80-$100 for a multipurpose everything under the sun theme vs $45 for a niche theme. That would drive some people to just purchase a niche theme if that’s all they need.
Not everyone who buys an html template will be using PHP. If I am building a .NET or node.js site, PHP won’t help.
but you didn’t mention using secondary accounts to purchase your own files. I assume this is also not allowed?
Definitely not allowed too: http://themeforest.net/forums/thread/selfpurchases-explained/105849?page=1
Thanks for the link. I know it’s not allowed, it’s just nice to see it on the record.
It’s also a great way to get your account disabled Referring yourself is not allowed under the Affiliate system. Thanks!
It’s reassuring to know that Envato takes this seriously! I hope that people who have tried this have been caught and had their accounts disabled, but realistically some must have slipped through the cracks. A point of clarification, you said that referring yourself is not allowed, but you didn’t mention using secondary accounts to purchase your own files. I assume this is also not allowed?
I am pretty sure you are not allowed to purchase your own item. It’s forbidden because people tried to use it to boost their ratings and weekly sales to have more exposure. It’s not fair game.
I suspect that people get around this with secondary accounts. If you are at 70% commission and you refer the other accounts, in theory you could break even. Even at lower rates, in theory for as low as 20% loss you could buy enough of your items to get onto the popular items list. I don’t condone this behavior, I’m just suggesting that it is happening.
fillerspace saidYep, we’re doing remarketing only. Recommended for everyone out there. It is quite cheap. We started 3 months ago.
I have seen advertising all over for Avada, including display ads and even YouTube. Haven’t seen any for X. Care to elaborate?
Thanks for the tip about remarketing! When I have an item worth marketing, I’ll give it a try!