Big thanks to Eric and Envato for listening to author feedback when implementing the new pricing structure!
Very cool Brandon, good to see you!
Thank you NoizMan and Wavesfactory!
BrownHouseMedia saidThanks for sharing your experience about how this works in the real world. I also wonder about how cumulative audience views could possibly be tracked and enforced. Certainly not by the composer, as we don’t even know who buys our music.
One problem you are going to have with your licensing is that when people license music based on audience size they ALWAYS think in terms of DMA or audience reach. I sold television advertising for years and it is ALWAYS sold on audience reach not audience cum. 99.9% of advertising producers will look at the total number and assume it is the market DMA or audience reach not the cumulative audience views because buying based on estimated cum is not a common concept. I think you will have many advertisers buying the $18 license because they honestly believe they are purchasing the correct license based on how the industry works. (By the way one of my best friends produces one of the #1 radio shows in the us and ALL of their add sales are based on audience reach/DMA).
Guys all of you are not actually looking at this as a business decision from Envato.
Let me explain.
Envato are doing it this way so that they pay less tax and gain more money.
If they state that the buyer is in-fact paying us 80 and envato 20 this means that they can disregard 80% of income, if they do not do this, it means they have to pay tax on 100% of the money instead of just 20%.
So instead of there turnover being $25mil a year, it now comes down to just $7mil a year, which means they do not pay as much tax.The only reason why I feel they have shown us is because they are taking the $2 away from us so they had to show an excuse.
Please, don’t launch with broadcasting in the first tier.
+1This is and always has been the crux of the entire argument made by authors. To include it in the first tier showed no regards for our concerns. The only question now is will Envato listen to our wants and needs?
Nice work Ventsi! A well deserved congratulations!