Yep, and people will definitely spend something for an item they want.
I also think price tags should be visible with VAT included. In 9 out of 10 times I always stop with the buying process if I found out (at the final checkout step) that I also have to pay another 21% VAT. It makes me think twice before purchasing which isn’t a good thing for the company.
I know that businesses have to deal with VAT, but in my opinion it’s better to show prices including VAT, it’s far more buyer friendly if you’d ask me.
And if VAT will be visible directly, don’t set prices like this: $ 16,80, but like this: $ 17,00. Those digits after the ’,’ are only working if they’re ending with a 9 in it, for example $ 15,90 or $ 24,99. However, with prices on a digital marketplace it’s better to leave them out.Another idea would be to let the user decide how he/she is reading the prices: including or excluding VAT. It’ll improve the overall buying process, because you’re giving the buyer the ability to choose.
+1 . This is important point.
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Hello everyone, looking for a WP, Magento, Opencart, Shopify developer for building theme from this PSD : http://themeforest.net/item/kybully-responsive-ecommerce-psd/7301064
If you are interested please send mail from our profile page:http://themeforest.net/user/kidesigner
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