Posts by marcanti

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

Ok, let’s leave the whole Adobe issue because no one will know how that will end, but I doubt Adobe will want to shut us down… Its more likely they will want to acquire us or have us pay a license…

With the sentence “Do what you want with the video (Make money reselling it). We will also host the video for you.” I mean the following…

If you for example have a video production business and you produce videos for others, we allow you to produce the videos with our system and sell it to your customers for a higher price… Perhaps you will do the customization work for the customer, I don’t know… You have the right to earn money by using our services.

The authors that sign up with us must agree to let the customer that purchase the video do whatever they want with the video file… Why should we bother? We are not that greedy…. A video file is a very limited thing, no one can customize a video file… I don’t see what is the problem with that sentence… We don’t want to do like Envato and others that have an extended license and charge customers 10 x more for certain usage cases… The authors can set the price as they wish up to a limit and thats it, people can do what they want with the video produced… Once the video design is payed for, no one should be controlling or limiting how the video should be used, just to try and squeeze more money out of buyers.

The videos we produce are hosted on our servers, so the customer can just copy the embed code and paste it on a web page… The code includes everything needed to play the video.

We want to have a legit business just like Videohive but without the extended license stuff… We would like to provide videos at prices similar as the regular price templates are sold for around the web. We are better of having no middleman (Stock websites) and have the authors signup directly with us… This alone lowers the video prices by 40%... One of the fundamental principles of our business is to lower prices so we can reach the mass markets around the world… We want sales volume in the millions… We want every small business around the world to start using online video way more than it is used today… We want families around the word to be able to afford a pop-up book or scrapbook video with the kids photos…

Basicly we want videos based on After Effects to be a common thing that anyone can afford… Just like buying a shirt with custom graphics became affordable and the market became a mass market thanks to Zazzle and Cafepress… Before these guys came along, custom t-shirts were only for the few, now anyone can get them for $12 bucks.

Regarding promoting my business on this thread… Well thats my price for telling you guys my business strategy and being so open about my business plans… I know you are following us Envato… You know that selling videos is a much bigger market and it makes completely sense for you guys to adopt the concept… And you are probably thinking right now about how you can produce a similar system… But we did apply for a patent… So…. Well, you know how it can end up a few years from now if you guys copycat us… So, lets make a deal instead… You guys are very well positioned already… You guys have the raw material we need… All we have to do is plug our system in your website and work on putting your templates in the system… We would love to have you as investors and co-owners… We really need an established and respected company like you (Envato) as co-owners, to help us get there… Take a look at animoto.com, they are 10 times bigger than you and together we can get there too… Our videos based on AE are way better… If they can have 400.000 users a month, we can surely get there to…

We are having a meeting tomorrow with a company with 23 million website owners as customers… And I’m sure they would like the possibility of being able to produce videos for their websites, our system is perfect for these guys… So… Well, things might start to roll next month and as soon we get that first big partners we will go mainstream and reach a mass market…

Authors… Keep up the good work… It will be all good for all of us… Sorry for my disrespect at the start of this thread… But do not be expecting 70% in royalties because that ain’t going to happen with videos… T-shirt authors went from getting 70% to getting 25% on their designs and they are not complaining because the sales volume is 1000 times bigger than it were before Zazzle and Cafepress existed… I’m sure many more designers are making a living now selling custom t-shirts then back in the days… the same will happen to video and we will do all we can to make it happen… Do not take me wrong authors… You will be just fine because we will increase the sales volume 1000 fold as well… Fingers crossed… :)

Ps. My advisor thinks I’m a bit crazy posting all this stuff… I should not be revealing my business strategy, that’s what he is saying… Well… So, I guess I should end posting here…

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

We tried contacting Adobe several times… We had them on the phone, we explained them that we are using AE in servers in an automated way, and after being forwarded to several departments and different people, this is the answer they gave us: “We do not have a server license but if it works then it’s probably ok”. Thats the answer we got… After that, we decided to continue business as usual and deal with Adobe later when we get bigger… Adobe will probably not bother us as long as we are small…

We are not the only ones that are using After Effects in servers… There are 2 other companies producing AE videos in an automated way, they are doing it differently than us though and for stupidly low prices:

videomated.com and flixpress.com

So, we are not the only ones, but we are the best and we are working on a model to include partners and authors…

One last thing… The part of the AE license we breach, has to do with the fact that it is not a human that is starting and stopping the AE software, so… If Adobe would not allow us to use AE in an automated way… We will hire cheap workers from Philipine to start and stop the AE software, but still use our system to customize templates… This would cause a delay of 2 to 3 seconds, but we would just rent servers that are 2 to 3 seconds faster, so the end-user would not notice that a real person is pushing buttons at the server… So, we have a plan B in case we will have problems with Adobe… What we really want is to have Adobe as a partner/investor… We tried contacting them several times regarding that but have not got any response.

So, authors, there is not much to worry about… Come and join us… Be part of something new with a lot of potential… Take a look at our Affiliate page at the bottom of our website… We are still “work in progress” but we would love to have you onboard now because when we go out to find partners, we like to have lots of nice stuff to show, Thanks…

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

Yes, I use After Effects for rendering the videos, and my back-end is not just that, it’s also a distributed cloud system I developed from scratch in connection with my first startup called “Fatpaint”, so I do not have to use the expensive cloud providers such as Amazon S3 or Azure, which are 10 times more expensive to operate.

Regarding the exclusive “spirit”, you are probably right… Envato would surely oppose the use of exclusive templates with my video production service… Good thing is that there are plenty of talented authors that are not earning much on Videohive and they will have nothing to lose by joining my startup…

Lets be honest here… The market for AE templates is a small one, mostly only for video professionals and people with AE software… Only a handful of authors are selling a lot… A huge, untapped market is waiting out there… Lots of small business, website owners, artists and other people are not making use of Pro quality online video because of the high costs… I’m about to change that… All I need is a big partner to back me up… And more authors to sign-up, which they will, once the authors see who I have partnered with… But I will of course remember the authors that were first to join… I really appreciate the support I’m getting from a few of you guys…

After sending 150 emails to various big companies, 3 became interested (that’s how hard it is to get through these days)... The most interesting one that I started talking with, is a very well known company which is one of the leaders within the market of website hosting. They provide an online website creation platform to 23 million users, and they want me to make an app for their html editor so their users can produce videos… On the 15th, I will have a meeting with them… If I get this deal, that’s it… My technology will go mainstream and I expect the result of that would be that the authors would make much more than they are currently making selling templates to a few AE professionals… It’s better to have a 25% commission of 500 videos sold to websites and small businesses, than 70% of 100 templates sold to AE professionals.

Bottom line is, I want videos based on After Effects to be something that anyone can produce and afford around the world, meaning prices need to be affordable to people in Africa, Asia, India, Pakistan, etc… This can only happen when the creation process goes online, is easy and automated… Thats what I have built… Now I need a big partner to launch it with me and authors to join and provide some great templates… Thats what I’m working on now…

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

Now comes the question if exclusive Videohive authors can let me use their templates… Well, I read the exclusive author agreement, and my conclusion is that since I’m not selling the templates but a customized video based on the templates, I believe its a different product… An mp4 file is a totally different thing than a AE project file… Videohive sells templates, not video files… Do you agree?

Text from videohive extended license:

“Sell only items that are not sold elsewhere. Being an exclusive author simply means that any items you sell on an Envato Marketplace are unique to our libraries”.

“You are entitled to sell other items elsewhere, but not the same ones. This helps keep the marketplaces healthy and unique, and ensures buyers aren’t just browsing through items they could get anywhere.”

“You CANNOT sell the same items elsewhere.”

Well, buyers cannot buy video files based on their templates on Videohive or any other stock website… So, I’m convinced what I’m selling is a different product… Each customer that buys a video will have a product that is unique… A video file is a product different than a After Effect project file.

Anyone has some other views on this?

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

I have removed all the videohive templates from my system… Sorry for my ignorance on this subject, I admit that I was wrong.

I contacted Envato the other day and got a clear response from them.

All templates currently on my website are for authors that have given me permission.

I also asked Envato if they were interested in using my video technology but I got no response, so… Feel free to join my website… Look for the affiliates link at the bottom of my page.

Thanks.

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

As far as I know of, I’m respecting the extended license term in using templates in my video software. My laywer is currently reviewing the license terms, and if he finds that I am not complying with the terms, I will remove the 3 templates from videohive that I am using.

I’m arguing here that paying the template author per mp4 video sale is not fair unless you help make the sale… The sale of mp4 videos online based on AE templates is NOT something that videohive or anyone else can do at the moment, it is a new market that I’m creating, so it is new rules!

This new market that I am starting now is for reaching the masses, non tech users that do not have AE software… Buying a cool looking video based on AE template is now something anyone can do from within a web browser… So its new rules… Rules for selling mp4 video files online… You can keep the rules for selling templates, cause that is not what I’m doing.

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

If you want to get payed per Mp4 video sale, you have to work for it.

The hard part is not making the template, it is making the mp4 video sale!

Just sitting back after making the template and expect 50% cut of all Mp4 video sales is just not fair… That would be too easy for you, while I have to do all the hard work for making a sale and rendering a mp4 video. Comon, this is totally obvious and anyone with common sense will acknowledge this…

The prices for mp4 video I have now is what the market and my target customers will accept. At higher prices I would not make enough sales… Prices range from $9 to $39 depending on how advanced the template is and how long it takes to render the video file… I’m actually struggling to cover my costs… I would have to sell 20 times more just to cover my salary.

So help me with the sales and I will gladly give you a commission of 30% to 50% depending on how much you sell… I’m currently working on an affiliate system…

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

My technology is patent pending so if I get the patent and similar websites show up, they have the risk of legal issues with me.

Regarding you authors wanting to get payed per mp4 video sold, it is TOTALLY NOT FAIR ! Imagine that I sell 1000 mp4 video files for a template that costs $200 to produce by an Indian freelancer. It is totally not fair to pay the template author $30.000 (in case the template sells for $30). I’m currently not selling more than 2 videos per day, its a new and unknown website, but it could happen in the future. I think it is fair to pay a single price of between $200 to $500, or the same as the videohive extended license, because that is almost the price of having a freelancer create it in India (some templates costs more, if they have lots of 3D stuff going on).

So, I think its not fair that in theory you want $30.000 if I sell 1000 mp4 video files out of your template. Totally crazy price when the template cost at the most between $200 to $1000 to produce! And the reason it would sell 1000 mp4 files is not because of your amazing template, its because of my software and my efforts to find customers. You do absolutely nothing to generate these sales!

At the moment, the only market you serve are AE professionals because they are the only ones that can make use of AE project files… Regular non-tech users that do not have AE software is not among your costomers. They are my customers, and you want them to pay you for each mp4 file!?... Give me a break… Imagine if Adobe also would ask a “pay per usage” so I also had to pay Adobe for each mp4 file rendered in AE!? In principle, that is what you are asking!

So, I will never agree on paying per usage for my own website (What my affiliate partners do is up to them)... I rather have freelancers in India do all the templates, and trust me, they can do the same stuff as you are doing. So, I would agree paying you a single price and you can set this price as high as you want and let the market and competition decide… Set the price of extended license to $1000 or $500, I don’t care, as long it allows for unlimited mp4 files to be produced.

Bottom line: The market price for producing AE templates ranges from between $100 and $1000 per template, depending on the quality and complexiness… So It is out of proportion that in theory, you are asking for $30.000 if, through my hard work, I sell 1000 MP4 videos based on the template. You do absolutely nothing to generate these sales but still you are asking for 50% or more of the revenue! Totally not fair!

THIS WOULD BE FAIR :

If you do all the sales work, and you are responsible for bringing the customer and making the sale, then I agree on giving you a 50% cut, otherwise, no way… If you want to get payed per sale, you have to work for it.

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

Thanks…

My lawyer is currently reviewing the license terms and we are also starting talks with Adobe to make sure we don’t have a problem with them.

I will have no problem removing the 3 videohive templates from my video software… I have purchased 300 templates from other place where their terms are like this:

“XXX grants Licensee a non-exclusive worldwide perpetual right to use, display, modify, publish and create Works for Distribution incorporating Licensed Content in any and all media an unlimited number of times. Beyond the initial license fee, Licensee need make no additional payments to XXX for the use of Licensed Content.”

Many of the templates sold on videohive are also sold there, and as you read, I can make unlimitted amounts of “Work for distribution”, in other words, unlimitted amounts of rendered mp4 videos.

As with many innovative online services, there are some legal issues to resolve, and to my best understanding I’m following the extended license terms of videohive and the other place… Now its up to my lawyer and negotiations… But I’m sure things will turn out great…

End of the day, If I cannot use any of your templates, I will just hire my own freelancers in India to just make templates and I would not have to pay the designers each time I sell a video… I could also make possible for you guys to put your templates on my video software and give you guys a cut…

My business model is to offer my online video software to all companies that are interested in using it… Including videohive… I will write to videohive soon… If anyone from Videohive is reading, send me a mail so we can talking about a partnership…

21 posts
  • Has been part of the Envato Community for over 2 years
  • Has referred 1+ members
  • Has collected 1+ items on Envato Market
  • Located in Denmark
marcanti says

Message to Videohive:

I would love for us to work together on offering your users access to my online video software.

by
by
by
by
by
by