Posts by onioneye

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

I also forgot to mention something very important. You say you do not “allow misleading advertising”, yet you are failing to realise that when an author claims that the user is “saving $x” for each plugin bundled in, the buyer is explicitly being misled into believing that they are getting the same thing they would get if they spent the $x separately. Which is completely false.

Most users are completely unaware that they are not getting a valid plugin license, plugin support from the plugin author and are not entitled to any plugin updates/bug fixes. The only way they can update their plugin is wait for the author to update it for them in the theme. And as we saw with a major bug incident in a popular slider some time ago, this entire system/rules causes a huge amount of problems that the user is unaware of until it is too late.

So in light of this, can you please elaborate further on how ”$1000 of plugin value saved with this theme” is good marketing and not misleading?

Spot on, my friend. I can’t believe Envato still encourages bundling of plugins, after that incident with the mentioned slider, which affected so many websites.

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says


The primary intent of our current policy here is to prevent authors from attempting to include plugins simply for the sake of it or purely to exploit the plugins’ value. Remember that any/all included plugins will be assessed and should serve a clear and useful purpose with respect to the overall item, and that best coding practice also of course still applies, so for example the theme should not indiscriminately load plugin assets that aren’t being used.

Thank you for responding to my concerns, but your logic is worryingly out of touch and ultimately flawed. Please don’t take offense to this question, I am genuinely curious, but do the Envato workers who make these decisions have any experience with coding for WordPress?

There is never a situation where an external premium plugin should be bundled in a WordPress theme. If a user wants a specific feature from a premium plugin, they can buy a license for it and use it. If the theme and the plugin are written properly, they will work fine together, as it should be. The theme can of course add styling/compatibility with some plugins and promote that. That is the “WordPress way”. Show me one example where you believe the premium plugin should be bundled in, and I can give you 10 reason why it shouldn’t.

To continue only using the sliders as an example, all major premium sliders that are included in single themes do pretty much 99% the same, they do not have individual “unique features” users want or are asking for. I have received multiple thousand questions/requests for my themes, and as they are magazine themes, you’d probably imagine online magazines would want sliders with “unique features”, yet not once has someone asked me “please add X premium slider because I need X feature from it”.

I would be able to understand if the rules were “one premium slider allowed” per theme. But the current rules encourage bundling in every single popular premium slider for no reason other than to “increase value of theme”.


Using copy like this to market your item is perfectly acceptable and in line with our item promotion guidelines. While we do not allow misleading claims or false advertising, you can certainly communicate the value of your item (including features/functionality that are considered part of the item) to buyers in whatever creative and effective ways work best for your marketing and brand strategy.

If you are allowed to bundle in lots of things, of course it makes sense to market that, but how can you not see that with your logic and rules you are creating a playing field where it is literally a race to the bottom? It is obvious that no theme will be rejected for “bundling in too many premium plugins”, as it is easy to “justify” why you want a plugin bundled in. And that all mean that by de facto authors feel pushed to bundle in increasing number of (unnecessary) “extras” into their themes.

My conclusion is that if you truly believe that bundling ”$1000 worth of plugins in a theme” sounds right and is all good practice/marketing and that a theme claiming to be “Portfolio / Corporate / Magazine / Blog / ECommerce / Etc” can be considered “one theme with good marketing”, then despite all the other controversies still around, I am very skeptical and fearful for the long term future of this marketplace.

Huge +1!

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

Well, it’s not the worst website ever. I’ve certainly seen worse.

I think instead of starting from scratch, you should just slap some trucks and vans on there, that would be moving across the page as you scroll. This would be a revolutionary website idea for a shipping business and would definitely give the whole site a much-needed kick :D

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

Thank you for that! I also might use it, I hope you don’t mind. :)

Not at all; feel free to use it any way you want. :)

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

Hey guys,

I’ve been looking for a screenshot to help me show my customers how they can easily rate an item on the marketplace, but all of the ones I’ve found were related to the old design of the site, so I decided to make my own image, and share it here, in case anyone else finds it useful.

Happy New Year, by the way, and all the best with your sales!

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

+1 For new category and price rates.

+1. Putting multipurpose themes into a separate category is the least what Envato can do about this problem.

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

The main point from the Webdesigner Depot article:

“Services that just give you the ability to host an online store or that deliver digital downloads for you will not exempt you from having to deal with the VAT yourself.”

Well, first of all, Envato doesn’t give us an ability to host our own online store (companies like shopify offer that service), and they also do not just deliver digital downloads for us; they sell them, and that’s pretty clear given how the system works. It’s silly to claim otherwise.

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

I’m just going to say one thing here: the author confidence in Envato is the lowest it has ever been, since I joined this community around 4 years ago. I think that speaks for itself.

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

From this article: http://www.webdesignerdepot.com/2014/12/everything-web-designers-need-to-know-about-vatmoss/

In order to avoid dealing with VAT … “You need to ensure that the third party does become the seller of the item or service, and has their company name on the invoices.”

After reading the paragraph where this is stated, I couldn’t not believe that Envato is trying to avoid being the seller, when everything clearly implies that they are in fact the sellers of our goods.

223 posts
  • Elite Author: Sold more than $75,000 on Envato Market
  • Has sold $500,000+ on Envato Market
  • Made it to the Authors' Hall of Fame
  • Has been part of the Envato Community for over 4 years
+3 more
onioneye says

Plot twist: the customer bought the theme one hour ago, and sent 10 emails within the span of 20 minutes :D

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