I think it could be an external issue, the WordPress theme market is very saturated on the entire internet, not just Themeforest and because of this TF is ranking lower in Google search results these days. If Themeforest dropped a couple of places on Google that would explain a site wide drop in sales.
Top themes are still selling well because they have their own external advertising campaigns running, they are probably spending thousands of dollars each week to maintain their high sales volume.
Unfortunately the bigger the market place gets, the smaller our’s (and Themeforest’s) share of the pie will be unless we up our game and create more original and higher quality themes.
That said I think there are some internal changes Envato could make to improve things:
1.) Increasing the price of huge multipurpose themes 2.) Clean out old themes with outdated designs 3.) Raise the bar for the design standards and originality of new themes
BOLDBLOCKS saidSurely if “E” isn’t on the list then it wouldn’t be important anyway
I know it’d be super helpful but I’m still not in favour of this. A simple reason being the change in author’s mindset (not all authors though).
“So Envato is going to check A, B, C & D. I’m pretty sure if I miss part or atleast pay less attention to E, no one would know.”Thats human nature and the only party at loss here would be the customers.
I don’t think I’ve ever made it through the review process without at least a couple of soft rejections. A step by step checklist would be ideal, the current process is inefficient for both the reviewer and author.
After watching the video in the original post, I can’t say I exactly agree with her argument that there’s no place in the market for the bloated “do-it-all” themes. As evidenced by the sales of these themes, there is obviously a market for them and people certainly want them.
Envato’s handling of such themes needs to change. They’re ruining the theme market by placing those themes at the same price point as the more focused themes. When faced with the decision of buying a focused theme or a do-it-all theme for the same price, of course the customer will often just buy the theme that gives them more value.
And this situation is stifling creativity since authors are forced to focus on quantity and not quality in order to compete. It’s more about how much you can pack into a theme and not how well you’re packing a smaller amount of features in there.
It’s not about banning themes or restricting what you can put in a theme. Let the market dictate that. But Envato has to recognize that a multi-purpose theme adds value to a theme the same way WooCommerce or BuddyPress adds value. But why does WooCommerce warrant a price increase while a multi-purpose function does not?
And basic economics should tell you that Envato and authors would actually make more money by raising the prices even $20 for multi-purpose themes. They may sell fewer items, but they’ll make more money overall since the price increase will more than make up for it given the high demand for the items. So, it’s even more baffling as to why they are not adjusting prices of these themes when they stand to make more money from them.
Bottom line: Raise the prices of multi-purpose themes, everybody wins.
+1 Agree with everything said.
I feel like the current situation isn’t really sustainable – it’s going to get to the point where we’re selling 100 demos and 50 plugins for $55, at which point smaller authors will go out of business as they won’t be able to compete and Envato Market will eventually be just be a handful of larger authors producing theme bundles.
charlie4282 saidI guess when I say “demo” I mean if the core layout is completely different, for example one demo is a parallax full page scrolling layout, and then another is a boxed, non-parallax totally different layout. The price should also be based on the number of premium plugins included, this would stop authors bloating their theme with 5 different sliders etc.
I actually agree with you on a lot of this and as a big buyer we rarely go with quantity multipurpose over quality functionality.
Out of interest how do you define ‘demos’? Is this an adjusted landing/home page? Does the whole version need to be different with new about, services etc? Most we see here just have a different front page but the majority of the rest of these ‘demos’ are exactly the same as the others.At the end of it all the issue we have is looking at contributors to this thread e.g. a lead reviewer, some of the most established authors on here, some big buyers – the list goes on … almost all experienced users; but the big % of NOT experience users that shop here would see a price hike on that scale as a big kick and would move away (weather it makes sense or not).
Yeah I agree a huge instant price increase would probably not work in reality, there just needs to be a significant enough difference in price between multipurpose and non-multipurpose items so customers have to think twice whether they really need to spend extra money on stuff they might not need. Adding $20 or $30 for multipurpose items would probably be enough to make a difference in customer purchasing habits.
Themeforest increased the price of ecommerce themes a couple of years ago by something like $10 or $15 and it seemed to work out ok.
Multipurpose themes are really popular with customers, the only way to solve this problem is by significantly increasing the price of these themes in comparison to simple ones – until this happens authors will just pack more and more into themes.
Multipurpose theme with 30+ demos = $200
Multipurpose theme with 15+ demos = $150
Multipurpose theme with 3+ demos = $90
Regular theme with 1 or 2 demos = $55
If the pricing is adjusted like this customers would soon realize they don’t really need all those features, and they will choose the simple niche theme for $55 over the $200 multipurpose theme.
In my opinion, the best practice to deal with customers like this is just to politely reject their request for customization work, for example: “Sorry, customization work falls outside the scope of support” and just leave it at that, no need for drama.
It sucks but you should just accept the one star rating and move on – if you have a good product and support the good ratings you receive will far out weigh the bad ones, so the 1 star will not really have any impact on the overall rating – all the best products get a few one star ratings, it’s no big deal.
This isn’t a Themeforest specific problem, you’ll find It’s the same anywhere, on Amazon great products get bad reviews all the time, but as long as there are more good reviews it’s no problem.
Assuming you have a smartphone, why not just download Skype and put $10 of credit on there? Pretty much every hotel/cafe will have free wifi which you can use and Skype is really cheap for international calls – No need to unlock your phone or get a new sim card.
The only drawback is you won’t have a local phone number to receive calls, but I imagine if it’s only an occasional call your hotel would probably take a message for you.
surjithctly saidIndeed it should only be visible on the item edit page – but currently it’s showing on portfolio pages and the main category listing pages, see:
AFAIK : Enable Responsive Layout: Yes => This is only visible on the item Edit Page and only visible to item owners.