Hey guys, I totally agree that there’s room for improvement. My hands are tied right now however because any major development work to the current site is halted while the dev team finish up with the redesign. I can assure you however that your comments have been noted and it will be discussed.
Look Beyond Recent Items on the Home Page
As an aside however, I encourage everyone to not get too hung up on the home page as far as file promotion is concerned. I know for a fact that regular customers coming to AudioJungle find new music here (a) through the search engine and (b) through the top level category pages where all new items are listed chronologically. Of course the home page is important, but it’s a bit of a myth that the home page on AudioJungle (or any other marketplace) is where customers go to or “hang out” to find and buy music/files they want.
Think about your customers. When they come to this site to find audio, they will of course see the recent items, but when they come here, most will have an idea of what they are looking for. So more likely than not, they will search on specific keywords in the search field. This is why it is incredibly important that your files are tagged well. If your files are not tagged effectively, you are missing out on a lot of potential sales.
I also encourage all authors to market themselves and their AudioJungle portfolios as much as possible. Don’t think that uploading a file to AudioJungle is the end of the marketing process. It’s just the start. To be successful at selling stock, you must market, market, market! Most people don’t do it because it involves extra work, but as with most things, that extra work always pays off.
Let me give you some ideas and suggestions what you can do, but note that this is not a golden formula by any means, and you could probably come up with 100s of more/better ideas.
- Create your own Web site. Link to your AJ portfolio from your own site. Add your referral codes to all links.
- Use your Facebook account to talk about your audio.
- Promote your AudioJungle RSS feed (every author has one) and get people to sign up to it so they will be notified when your new audio is released.
- Use your Twitter account to tell the world about your new audio.
- There are a billion other social networking sites out there. Use them to promote your audio!
- Create a blog and write about any exciting audio projects you are involved with.
- Something as simple as adding your AudioJungle portfolio URL at the bottom of all your e-mails is positive marketing. Don’t underestimate seemingly small details like this!
- Use your AudioJungle portfolio URL as a signature on any music production forums you’re involved with.
I’m really just scratching the surface here of all the things you can do. Use your creativity and always remember to market your work. While it’s awesome to get on the home page, I honestly think you’re putting all your eggs in one basket if you think it’s the only way to sell files. I can assure you, it’s not. And I hate to say this, but, envato is approaching a quarter of a million members. As we get more and more authors uploading content, time spent on the home page is going to get shorter and shorter… Which is why you should not entirely rely on the home page to sell your files.
While I encourage you to be responsible for your own marketing, I would also like to point out there are lots of things going on behind the scenes right now that tie into AudioJungle marketing. I’m not going anywhere until they’re released so please stick around. I think there are some good times ahead of us.
Welcome to AJ, Catch22Music! I think it’s a great idea in principle, thanks for sharing it with us! We may already have exactly what you need because you can currently upload multiple files!
Go the upload page, and use the NEW /BETA upload form to submit your audio. When it asks you to upload audio, you can upload (for example) 100 audio files. Then, when they are all uploaded, just select the appropriate files you want to use for your first upload/submission, and then move onto the next submission. When you move onto a new upload, your previous uploaded files are still there, ready and waiting for you to select them!
Unless you can provide specific reasons why you might need a different/better system, I think we already have a great solution in place!
I appreciate everybody’s feed back and comments. I didn’t know that only top authors go straight to $40.
As a reviewer, I thought I would try to help with the original question. First of all, I’m not sure who told you the above statement (“only top authors go straight to $40”), that’s not true at all. Anyone has the potential to make a $40 file. It just needs to be good enough.
What reviewers look for in a top priced file is creativity, uniqueness, outstanding design, great features, a variety of features, usability and good documentation. There are other things too, but these are the values that you should concentrate on most of all. These are the same things that customers look for too so it’s not exactly rocket science.
One other myth that probably needs to be pointed out also is, a file that has 300 different modules is not necessarily going to guarantee that your file is priced $40. Having 300 different modules in a file is also no guarantee that it will sell!
The most overlooked criteria that a lot of authors seem to forget about is design. I know there are a lot of Apple haters in the FD forums (shame on you, ha, ha) but an Apple analogy works well here. It’s not necessarily true that Apple Macs or Apple iPods are the best or most perfect computers and/or mp3 players in the world. They’re simply successful because of their design and usability. And when something is designed well and is usable, you can get away with it being priced higher; the price can be justified. So if your Flash files look gorgeous and function really well, it goes without saying that they will be priced higher in the same category compared to other files in the same category.
Hope this sheds a little more light on how files are priced. I’ll let you all get back to creating your $40 templates, can’t wait to see them.
Hey SoundProdigy, yes, I received your submission, thank you!
Just a reminder to everyone that, if you submit a track and it doesn’t get used in the month you submitted it, it will ALWAYS be considered for a future month. You do not need to resubmit that item. You are welcome to submit more/other items if you wish.
Hey Mihai_Sorohan, to make an audio file eligible for the Free File of the Month promotion, (a) your track has to be uploaded and available for sale on AudioJungle and (b) you must submit a request to have your track considered via the special link in this thread. See the first post I made in this thread.