In an effort to improve the experience for our buyers (and sales for authors), we have just launched a test for 20% of our signed in users to tailor the buyer’s experience after clicking “purchase” based on whether they have enough credit to buy the item and how they have purchased in the past.
We will be running this test for about a week so if you happen to be in the 20%...we hope you like it and find it smoother.
We will be monitoring the results of this test very closely and once we are comfortable will launch it to everyone and update this post then.
Hi everyone….thanks for all your feedback on this so far.
We’ve been measuring the impact and there is plenty of good news to share here….
- Ratings of 1, 2 or 3 stars have reduced by 63%. They were 13% of total ratings before and now they are 5% of the total (that means 95% of ratings are 4 or 5 stars).
- Remembering that feedback is optional for 4 and 5 star ratings – For every lower rating (3,2 and 1 star) with a comment there are 5 higher ratings (4,5 star) with a comment.
As I mentioned when we launched, this is the first step to improving ratings. For now we are focussed on other initiatives and we are working out when we might come back to this but to manage your expectations, it is unlikely in the next few months.
We know that it’s not all perfect but we’re very heartened by the feedback we’re getting and what the numbers are showing, particularly the huge amount of positive feedback authors are now receiving.
Hi everyone…thanks for pointing out the issue with the portfolio pages. Here’s a bit more background about this.
As you know, Envato launched the Microlancer service in beta early in 2013. Since then we have been testing out a number of different promotions throughout the Marketplaces which you have probably noticed. This is another one.
We understand that this is one of the more prominent promotions and as such we are measuring it’s impact on the Marketplaces very closely including (but not only) conversion of our audience to sale and the % who go from page 1 to page 2 in search/category pages. If we notice any detrimental change in behaviour we will of course review the promotion.
Hi again. Thanks for your thoughts so far. I just wanted to address a couple of things that have come up.
- The user name of the buyer giving a review will be visible to the author and the buyer will be made aware of this.
- There will be a minimum word count validation on the review to help reduce the likelihood of meaningless reviews.
In relation to “flagging” reviews for our internal teams to look at (like with comments and forum posts) – the feedback in a review will be private to the author only (which is different to comments). We also think that because the buyer giving the review will be visible to the author and that the buyer knows this, there are likely to be fewer “malicious” or “false” ratings. So for our launch authors will not have the ability to “flag” a review.
It is worth pointing out that we don’t think the issue of malicious/false ratings will be gone altogether but letting buyers know that the author will see their username when leaving a review will reduce this problem and may help increase the 86% of ratings that are already 4 or 5 stars (or reduce the small % of 1,2 and 3 star ratings if your prefer to look at it that way).
Hi everyone…Stewart here again from the Envato Product Team…I hope you’ve had a good start to 2014!
I want to let you know that we’re making some changes to how ratings work which we aim to launch some time next week (27-31 January). Based on the conversation started in the middle of last year, we know there are many things we could do in relation to ratings. The feedback we’ve received from the Community suggests that the key problem for us to focus on here is: Authors not knowing why they get low ratings...the solution and scope of what we’re developing is focussed on this.
Some of you may also remember that last year we collected some feedback from buyers to understand their ratings a bit more. It turns out that 86% of ratings on the MPs are 4 or 5 stars. Across the thousands of items on the 8 Marketplaces there are no more than 350 lower ratings (3, 2 or 1) per day – and usually a lot less than this. The reasons for these lower ratings were varied but most commonly it was about a perception of “poor support” (even though support is not mandatory) or bugs with an item.
Despite the small number of lower ratings, we understand that authors have often put a huge amount of work and care into their items and each rating potentially provides an opportunity to improve an item to hopefully make more sales. This is why we are focussing on providing authors feedback when they receive low ratings.
What are the changes?
When a buyer rates an item they’ll be invited to provide a reason for the rating and some comments…collectively we call this a review. A review will be mandatory for ratings of 3, 2 and 1 and optional for 4 and 5. For the 4 and 5 star ratings, a buyer will be allowed to “quick rate” an item without a review so authors can see this positive feedback too.
Once a review has been made, authors will be notified via email and the review will be visible to them on a new tab next to the comments dashboard and also as a new tab against the item. These tabs will have a continuous feed of all of the ratings for an item which can be filtered down to only those that have a review.
Only the Author will be able to see the reviews…they are not publicly viewable for the time being as the main aim is to provide authors feedback to improve their items if they want. The star ratings on the item page will still be publicly visible to everyone – they are not changing at the moment.
Is there anything else?
Like every project we work on, as mentioned earlier we recognise that there is a lot we could do with ratings….we have to prioritise these things against the long list of other great ideas (many of which come from the Community) that have nothing to do with ratings. At this stage we have kept the scope focused on this so that we can move on to other very valuable projects like a shopping cart.
We will be measuring and monitoring the impact of these changes to guide possible future moves in relation to ratings.
A big thanks to you, the Community for your patience and suggestions…we know it has taken a while to get to this. Also, thanks to Cath, Emmanuel, Jordan and Steve as well as our Community, Support and Marketing teams for their great input into bringing this to life.
We’ll update this post once we launch. We hope you like it!
I just wanted to let you know that we have now released this.
Also, thanks for the feedback so far. Making it easier to preview videos from the item listings is already on our radar. I’m not sure when we’ll get to it exactly but we know it will improve the experience on Videohive. We’re thinking more and more about how we provide users easier access to the key pieces of information (including previews) they need to make a purchasing decision for the different item types on the different Marketplaces.
Anyway, we hope you find the new features very useful!
Once every few months, our great dev team here at Envato, turn their minds to hackweek where we band into small teams to work on ideas to solve any number of possible problems for our users or how we work here. At our last hackweek, Jordan, one of our great front-end devs proposed a project to allow users a way to get to Item Previews directly from the Item Listing page and to make it easier to save items and create/manage collections. Since then, we’ve worked on these ideas further and now we’re bringing them to life.
What are we doing?
Easier access to Item Previews – We know that for items that have a full screen preview like themes, web templates, some code and plugins, seeing this item in action through the preview is a significant part of deciding whether or not to buy or save an item for most users. Many users open lots of item preview tabs (sometimes 10s) to decide which ones are right for them. So rather than making users click from the item listings, into the item just so they can open the item preview, through a small eyecon (intentional) just under the thumbnail of every item listing, users will be able to launch the item preview without going into the item page. The Item Preview button will still be available on the Item Page.
Favorites and Collections – Thinking about the Marketplaces, we want nothing more than for our users to buy the great items provided by our authors. Just behind this, we want our users to save the items they like, so they can buy them later. Only a small proportion of our users even know you can save an item (currently called bookmark). It is hidden down the bottom right corner of the item page when logged in and not even visible when logged out. So we are:
- Introducing the “Favorite” action to the Item Listings Grid View, Item Listings List View and the Item page which allows users to save an item with 1-click.
- Retiring the “Bookmarks” terminology (we think it’s more applicable to web pages or apps) but keeping the idea of Collections. So you will be able to Favorite an item or add it to a collection (a folder/group of items).
- You’ll also be able to add an item to a collection or create a new collection from a lightbox/modal window whether on the Item or Item listings page.
- In the account navigation you’ll see a “Favorites” and “Collections” option instead of “Bookmarks”. This is where you’ll find the items you’ve Favorited or added to collections.
- We’ve redesigned these pages and made it easier to share a collection with a shareable link.
Why do we think these are good ideas?
Making Item Previews more easily accessible makes sense for the reasons mentioned above. Bringing extra prominence to saving items and allowing it to be done from the item listings pages, takes into account that users may make the decision to save at very different points in their navigation process either because of the user or the item type. For example, for a photo or graphic, a user may just need to hover over the thumbnail to see the item and decide they want to save it. For a theme or plugin, they are more likely to want to have a look at the item in more detail before making this decision.
Also, in the not too distant future we will be working on a shopping cart! So we have done some thinking about how the concepts of “Favorites” and “Collections” fit into the different ways users navigate and behave heading towards a purchase decision and how this might overlap (or not) with the concept of a shopping cart.
What happens to my existing “Bookmarks” and Collections?
Nothing. These will still be available on the Collections page through your account navigation. We have just removed the word “Bookmarks” to describe this area. If you had items saved in the “My Private Bookmarks” default folder, this will also be available through your Collections.
What about Private and Public Collections?
These concepts are staying the same except we’ve made it easier for you to share private collections. You should be able to share collections (with clients for example) without having to publish them to the Public Collections on the sites.
When is this happening?
We’re aiming to launch this early next week (commencing Monday, 16 December) and will update this post when we do.
A huge thanks to all of the team who worked on this especially Steve, Emmanuel, Jordan, Cath, Tom and Arman. There were many others across our Community, Support, Growth and Marketing teams who also contributed and this type of functionality has been mentioned by you the community too…thanks!
Hi everyone…for our authors out there, many of you may remember that when you first became an author, for each Marketplace you had to complete a quick quiz answering questions about the uploading requirements for items on that Marketplace. Well, the funny thing about that quiz is that it isn’t so quick and in fact we are putting unnecessary barriers in front of potential new authors not because the questions were super hard or good, but because the way we designed it was not user friendly. We are also making it hard for existing authors on one Marketplace, from becoming new authors on another Marketplace.
It turns out we are standing in the way of great legitimate authors submitting great items to our review team. While it seemed well founded at the time (2007), it seems pretty unfriendly and unnecessary now particularly when our review team remains as focused as ever on maintaining the quality of the items on the Marketplaces.
Here are some details on what’s happening.
- redesigning the pages that explain what it means to be an author,
- removing the quiz and replacing it with some information about being an author,
- providing some welcome messages for new authors, and
- providing first time uploaders some useful information on uploading requirements and standards when they need it most – just before they upload.
Does anything change for existing authors?
Yes. Existing authors will be given permission to be an author on all of the other Marketplaces they don’t already have permission for (subject to the PhotoDune portfolio upload I mentioned above). So no need to go through the quiz or even the new process when trying to become an author on a new Marketplace.
Is anything changing with the review process?
No. We are very mindful about maintaining the quality of the items and quick review times. This is a key part of keeping Envato successful and we don’t want it to change. We will be monitoring our review queues very closely for any slowdown because of an increased number of items. We want them to stay flowing and for the quality to stay high.
When is this happening?
We are aiming to release this some time later this week. We’ll let you know in this forum post as soon as it’s out there.
You may have seen with the autopayments release earlier this month and some of the new pages in this release, that bit by bit, we’re redesigning different parts of the site. As Justin mentioned in a previous post, “every project or feature is an opportunity to rethink a particular screen, workflow or element on the page and raise the bar a little (or a lot).”
Also, there was a lot of work put in to this from many different areas here at Envato, so there are a few too many people to thank. The Product and Dev Teams actually did the lion’s share of the work so special thanks to Cath, Damir, Jordan, Emmanuel and Steve.
Great news for solo accounts! Any plans to expand this feature to handle multiple automatic withdrawals for joint accounts? That would be the cherry on top
There are currently no plans for this but for future reference it would be good to understand what the need is here and how you might like to see something like this work.