Most of my clients that buy the themes, said that they are tired of all the complex themes and that they look to them very “corporate-y”.
Okay, I’m not against these kind of multi-purpose themes, some of the are really great (and some are slow), but why Envato promotes only them? I know, I know – they sell good.
It’s like they want the marketplace to be filled with only these kinds of themes.. this is not the right way in the long term.
New categories and price changes are needed – really.
I’m not jealous or something, every kind of theme should have some chance.
Just contacted them, hope they answer.
The explanation on the themeforest site is kind of complex. If you want to get it, here is how it is:
Your item is sold for $10
$10 – ( 20% * $10 ) = $8 (This is the Item Price after the buyer fee reduction)
$8 – 37.5% * $8 = $5 (this is what you get as earnings for each sell after the Envato Author Fee deduction if you are a beginning author – more info on the percentages can be seen here
Basically what chilly_orange said but in a more “what happens behind the curtains” way.