Happy Birthday Envato! Cool new badges!
I just thought, I knew the logic behind trending items but ….
Search for business, sort by trending and the first theme in the listing is guess what – Strikinghttp://themeforest.net/search?category=wordpress&direction=desc&order_by=trending&term=business&utf8=%E2%9C%93
Only 8 of the themes have church theme functionality (sermons) . I suppose this is the case for most of the niche categories. If sorting by sales is often used, then the search obviously doesn’t bring quality results.
Here is another one:
Here is some data below. The conversion rate of my entire portfolio for the last 7 weeks. Themeforest integration with Google Analytics was introduced recently so I don’t have date before that period.
The conversion rate is pretty constant and yet my sales vary based on the traffic I got. I am sure that every author has similar pattern.
In order to keep the traffic up ( outside marketing is irrelevant) I have to do one of these things:
1. Release a new item every 48 hours ( based on the current number of item submission)
2. The item must appear in one of the following pages:
- Last Week’s Top WordPress Sellers – must be released on sunday and have conversion rate of at least 2 %. If you want to compete with number 1 in that chart you need conversion rate of 10 % if you rely solely on Themeforest traffic. ( I think 10 % is impossible in competitive category )
- Category listing sorted by date – see point number 1
- Category listing sorted by sales – no way to get there in the first few months
- Search – sorted by relevance – no way – it is almost identical with sorted by sales.
- search – sorted by sales – no way to get there in the first few months.
- search – sorted by date – see point 1
So from my point of way, you have much better chances of surviving by releasing themes often, instead of chasing ghosts. Many authors have come to that conclusion already and the increase of new items will continue….
So instead of showing popular files that are more likely to be liked by the user and bought, let’s show him files that were bought at most 10 times or that have at most 50 sales in, ideally, more than 6 months. He will surely find what he wants! Great idea!
Popular files are fine as long as the new items have fare chance of appearing there. We’ve had a few themes in first position for the last 3 years in a such dynamic market …....
... I’ve shown you couple of absolutely new items that got to Top 10.
Why should these items settle with the position the have? They may be higher in the ranks if the traffic distribution has been more balanced and the changes we are discussing have been introduced.Please stop pointing to new items that have success and made it to the top weekly charts. Their sales are undermined as well by the current flows of the site. So how do you feel being number one or two ?
If those files are good enough they will end up even higher next week!
And why should I “stop pointing to new items that have success and made it to the top weekly charts”? because it proves somebody wrong?
> So how do you feel being number one or two ?Actually it’s 3. It’s cool, but tough. Because you need to evolve fast to stay there. Much faster that you do before initial theme release.
Actually I meant that you might,ve been 2 or 1 have the changes been introduced . So the proposed changes should affect positively all new items regardless of their position in the top weekly.